Shop Local

Anew loyalty card has beenunveiled by Jubilee2 to help boost footfall in Newcastle-under-Lyme town centre.

The Love Local scheme launched in August and enables direct debit and annual members – as wellascustomers who payfor swimming lessons –toaccessadvertised deals, promotions and discounts from arange of retailers in the town.

The loyaltycard is being fundedby Newcastle-under-Lyme Business Improvement District (BID) in partnership with Newcastleunder-Lyme Borough Council to help increase local spend and visitor numbers in thehigh street.

The initiative encourages Jubilee2 members –who receiveuptothree hours of free parking at the council's School Street and Brunswick Street car parks –and swimming lesson families to visit local businesses either before or after their regular leisure visits.

Newcastle-under-Lyme BID Manager Alex Taylor said: “The new Love Local loyalty card scheme is designed to encourage more residents to shop locally and visit their local high street. “Cardholders can present the card to access discounts, promotions and special offers in participating stores, cafes, bars, restaurants, and market traders in the towncentre. “Businesses participating in the scheme, including Preen, Fireaway Pizza and Lymelight Boulevard, will benefit from greater promotion of their company and increasedspending in their stores. “We have been working with the Council and Jubilee2 on pulling thescheme together, and with such afantastic range of shops in Newcastle, we really hope it will boost footfall and encourage more customers to shop locally.”

The new loyaltycard is now available from reception at Jubilee2.

Councillor StephenSweeney, cabinet member for finance, town centresand growth, said: “We’re delighted to work in partnership with Newcastle-under-Lyme BID on this mutually beneficial scheme.Wewant to encourage our valued leisure customers, who are back to visiting Jubilee2 several times a week, to celebrate and support their local shops in Newcastle town centre at this time. Offering them arange of exclusive discounts for avariety of quality services is agreat way to achieve this. “Creating vibrant town centres, where everyone can shop, is one of ourmainpriorities; significant improvements are underway in Newcastle,aswell as Kidsgrove, to help them adapt to long-term changes in how we use our high streets thanks to more than £52million from the Government’s advanced Town Deals Fund and Future High Streets Fund. “We’re making fantastic progress in breathing new life into our historic Newcastle market as part of this major transformation programme and it’s great to see that several stallholders are thinking about signing up to the Love Local scheme.”

The scheme has the potential to be rolled out across the borough but is initially being piloted within the boundary of the BID.

To find out which businessesare enrolled on the scheme and their current offers, please visit www.newcastleunderlyme.org/love-local-card.

More information about Jubilee2 membership and swimming lessons is available at www.jubilee2.com.