HUBLOT

Hublot Square Bang Unico Collection

FAIR

and Square

HUBLOT GIVES ITS ICONIC BIG BANG LINE A NEW SPIN WITH THE SQUARE BANG UNICO

Since its debut back in 2005, the iconic and multi-award-winning Big Bang has been at the forefront of Hublot’s horological offerings. While the collection has always had a loyal following, the famous Big Bang has certainly been getting more attention of late, and 2022 is no different as a slew of exciting variants of the famed watch has been rolled out since this year’s edition of Watches and Wonders Geneva.

Like so many of Hublot’s creations, the Big Bang has an interesting history, where the brand’s ever-evolving craftsmanship con-

Hublot Square Bang Unico All Black By Riga Ramadan

Hublot Square Bang Unico Titanium

tinues to push the collection ever forward in keeping with the advances in watchmaking. Guided by its philosophy to "Be First, Different and Unique," the brand decided to up the ante by creating a whole new chapter and a new territory this year with the Square Bang Unico.

Yes, you read that right. As its name implies, Hublot pretty much creates its very own interpretation of the square watch, a totally new geometry for the Swiss watchmaker. Previously, the manufacture already mastered three geometry shapes in its repertoire, from the simple round watch, a barrel-shaped watch, and those called ‘Master Pieces’ or the MPs that definitely have broken free from all conventions.

After creating one of the most resistant materials, developing extraordinary complications, and even setting up the craziest of partnerships, Hublot’s CEO, Ricardo Guadalupe, said in a statement that the brand decided to get to grips with the shape in order to explore its power and create a totally unique timepiece. The result? Five new models in a 42 mm diameter, with the first three in solid titanium, black ceramic, or King Gold, while the last two blend titanium or King Gold with a black ceramic bezel. These have become the cornerstone pieces for this debut of the Square Bang Unico. Aside from that, the novelties includes the 250-piece Square Bang Unico All Black, the only limited edition of the Square Bang Unico collection.

Interestingly, Hublot overcame every challenge in creating this new model. Firstly, since the wheel serves as the fundamental component of every calibre, it’s safe to say a very particular style is needed to successfully fit a round movement into a square casing. When most watchmakers conceal their movements, Hublot made the decision to go in a completely different direction by showcasing its in-house Unico movement along with the chronograph's column wheel that’s exposed at six o'clock, as well as its bi-compax display that reveals its intricate inner workings.

Secondly, the modular design of the case with central housing was also seen as a problem. As it is in a square shape, it was much more difficult to make the watch water-resistant. However, Hublot pulled out all the stops and successfully provided the timepiece a guaranteed 100 metre water resistance, while at the same time ensuring that the model is precisely ergonomic and offers comfort on the wrist, very similar to that of the 42 mm Big Bang.

To finish it off, numerous characteristics showcase how closely related the Square Bang Unico is to the iconic Big Bang. From the famous sandwich dial design that has varying levels of depth as well as an architectural feel, the six screws that are precisely located on the Big Bang's bezel, the One Click system, and even a new strap with "chocolate squares," accentuating the Square Bang's uniqueness.

In the end, despite the fact that Hublot has released an intriguing array of novelties across various collections this year, the Square Bang Unico surely makes a strong case with its daring square design that blends Hublot’s spirit of innovation with a brand new identity. FIVE NEW MODELS IN A 42 MM DIAMETER, WITH THE FIRST THREE IN SOLID TITANIUM, BLACK CERAMIC, OR KING GOLD, WHILE THE LAST TWO BLEND TITANIUM OR KING GOLD WITH A BLACK CERAMIC BEZEL

Hublot Square Bang Unico King Gold

Hublot Square Bang Unico King Gold Ceramic