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ERMENEGILDO ZEGNA

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ZEGNA introduces the Overshirt, a.k.a the NEW JACKET

VERSATILE Tailoring

ERMENEGILDO ZEGNA REINVENTS THE OVERSHIRT, A.K.A. THE NEW JACKET, AND PRESENTS IT AS ITS NEW ICON

As a follow-up to the much-lauded Fall/Winter 2021 collection showcased earlier this year, Artistic Director Alessandro Sartori from Italian luxury menswear brand Ermenegildo Zegna introduces the new Zegna icon from the collection. Combining the sartorial with the functional, the Overshirt, or known by its popular name “The New Jacket”, is a piece of clothing that is set to be a favourite among Zegna connoisseurs.

The New Jacket is a versatile piece that reflects evolving attitudes and behaviours. Combining the best of both worlds, it is a must-have alternative to the standard blazer and jacket which we commonly see in a workwear ensemble. Impeccably crafted in a comfortable fit and equipped with a column of front-fastening buttons as well as a pair of large patch pockets which is useful for storing stuff like pen, paper and cards, the Overshirt has taken inspiration from traditional workwear but has been adjusted into something more adaptable, making it suitable for both work and leisure activities.

Defining the go-to article of clothing which can be well-suited to any occasion, the Overshirt is a smart choice for anyone who likes to go out and about without overthinking about how to dress for the day. When in doubt, just put on the Overshirt, and you will be ready for anything.

In addition to its availability in a spectrum of fine fabrics from linen and wool to exemplary soft-touch cashmere and TECHMERINO™, you can also choose from a wide array of colours including refined neutrals such as light grey, blue, black, light brown, dark brown and camel which can be effortlessly paired with any type of ensemble. For a more personalised experience, head over to the My Zegna Made to Measure service, where you can custom-tailor your Overshirt according to your unique lifestyle and sartorial needs.

With the new direction of Zegna to (Re)tailor the modern man with (Re)set #WHATMAKESAMAN, the brand also rethinks the contemporary wardrobe according to the evolving way of how the modern man works, lives and plays. By mixing the look of tailoring without sacrificing the level of comfort, the New Jacket represents a turning point in men’s style. It is relaxed yet elevates a utilitarian classic to a new level.

In addition to mixing the sartorial with the utilitarian, this hybrid jacket combines the smart and the casual, indoors and the outdoors. Sophisticated yet functional, the new icon of the collection is a true wardrobe foundation piece which is endlessly wearable and versatile. Layer it over casual or elegant outfits, the Overshirt can easily be matched with any dress code or occasion, making it the ultimate choice for outerwear for this season and beyond.

On top of that, to showcase the iconic Overshirt’s effortless versatility, Zegna has also launched a social media campaign with the hashtag #STYLEDBYMEONME applicable for the Fall/Winter 2021 collection. The digital initiative invites Zegna’s international global community, anywhere in the world, to interpret the new jacket by styling it using their own creative ways and unique lifestyle. Upon browsing the hashtag, we can see the most stylish and influential people in the entertainment and fashion industries, showcasing the many ways on how to style the Zegna icon, the New Jacket, with their own favourite mix-andmatch ensembles.

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