INTRODUCTION
A little about us and our experience... We have been working within the travel media world for about a decade now, since the conception of our very first title, The World Travel Magazine www.thewtm.com. Our aim was to provide our readers, the vast majority of whom are avid travellers, inspiration to what hidden wonders lie in a variety of places across the globe. 9 years later, The World Travel Magazine is thriving and a market leader in the consumer travel media market.
Following on from the success of this global title, we launched The Young Traveller, a title aimed at, yes you guessed it, the younger traveller. With our dedicated database of readers accrued through our network for World Travel, we were able to segregate demographics in order to maximise and streamline campaigns.
STAYCATION FACTS
Tourism is the fastest growing industry in Britain.
It is expected to expand by 3.8% a year up until 2025, accounting for 10% of all jobs.
By 2025, the tourism industry in the United Kingdom is set to be worth over £257 billion.
Staycations were already rising in popularity due to their affordability, hassle-free travel and holiday scenery that can still be found in the UK.
WHY STAYCATION
As we all know now, March 2020 truly had a major impact on the travel scene as we knew it. Essentially a complete halt to leisure international travel, and 18 months later, and although the situation is ever-improving, we all realise it will take time for the network to be open as freely as it was.
The upturn of this, a boom in UK based Staycations. After all the doom and gloom, this summer provided many of those who would normally go abroad, the chance to see what the British Isles has to offer as a holiday destination. The staycation market has been steadily growing over recent times, and the current situation will only accelerate the process.
With the experience we have as team, we decided to go take a look for ourselves and then bring our readers our unique insight into a variety of destinations across the UK, some of which we all know about, and many that are hidden gems.
49% Couples 18% 8% Average Group size by popularity
Groups or families of four Groups or families of three
The most popular holiday duration
THREE NIGHTS – 29%
SEVEN NIGHTS – 24%
TWO NIGHTS – 22%
OVERVIEW MAGAZINE
A5 SIZE, approx. 120 Pages
PERFECT Bound
INTERIOR PAPER 115gsm GLOSS LAMINATE COVER 250gsm 18% Print
Breakdown of circulation Digital Subscribed
Reader profile
AVERAGE ANNUAL VACATION SPEND £3,956 P/A AVERAGE ANNUAL INCOME £44,462 P/A
AGE RANGE 17-80+
RESEARCH
MARKET
Facts about readers*
ADVENTURE
FAMILY TRAVEL
WORK & STUDY
CULTURE & HERITAGE
CITY BREAK
LEISURE TRAVEL
GASTRONOMY
SUMMER VACATIONS
EVENTS & FESTIVALS
OUTDOOR ACTIVITY
HONEYMOONS/MINI-MOONS
SHOPPING
SPORTS
*Results based on market research conducted in September 2018 with 8,450 subscribers
OVERVIEW CONTENT
ADVERTORIALS
Over the last 8 years, we have worked with clients to produce bespoke advertorial content that not only looks good, but more importantly, delivers the desired results. From producing the brief, collating the information including text and images, through to providing initial proofs and working on any amendments along the way; the entire process, managed by a dedicated Account Manager, ensures that we produce a piece which the client is totally satisfied with.
DIGITAL
“THE DIGITAL VERSION WILL BE AN ALLSINGING, ALL-DANCING PUBLICATION AVAILABLE TO VIEW VIA THE WORLD’S LARGEST ONLINE DIGITAL PUBLICATIONS PLATFORM, ISSUU”
BESPOKE ADVERTISING SOLUTIONS CREATED TO TARGET THE GROWING UK DOMESTIC TRAVEL MARKET
PREMIUM POSITIONS
£6895
£7265
£3935
£6525
£7290
POA
POA
POA
INSIDE FRONT COVER
1ST DOUBLE PAGE SPREAD
1ST RIGHT HAND
INSIDE BACK COVER
OUTSIDE BACK COVER 7290 GBP
IFC GATEFOLD COVER
SPONSORSHIP OF EDITORIAL FEATURE FULL SPONSORSHIP
ADVERTORIALS (INC. CONTENT + DESIGN):
£5750
£7225
£9560
R.O.P
£5785
£3120
£1715
2 PAGE FEATURE
3 PAGE FEATURE
5 PAGE FEATURE
RATE CARD & SPECS
DOUBLE PAGE SPREAD
FULL PAGE HALF PAGE
WHAT OUR PARTNERS SAY...
“WORKING WITH EDUARDO AND THE WORLD TRAVEL MAGAZINE IS A PLEASURE. IT’S MORE LIKE WORKING WITH A FRIEND THAN A BUSINESS PARTNER. EDUARDO ADDS THIS PERSONAL TOUCH TO HIS WORK – INSTEAD OF AN EMAIL IT’S A PERSONAL PHONE CALL. THAT MAKES IT REALLY SPECIAL!”
SUSANNE HÖLLER / GRAZTOURISMUS
“WORKING WITH THE WORLD TRAVEL MAGAZINE IS AN ABSOLUTE PLEASURE. EDUARDO AND HIS TEAM ARE A JOY TO WORK WITH. THEY UNDERSTAND THE BRIEF AND OBJECTIVES PERFECTLY. THANK YOU!”
KARINA KRAUSS / MAINZ TOURISMUS GMBH
“WORKING TOGETHER WITH MEDIA SHARE WORLD FOR THE WORLD TRAVEL MAGAZINE WAS A POSITIVE SURPRISE. THERE WAS A GOOD COMMUNICATION BETWEEN US AND THEY MANAGED TO TRANSLATE MY IDEAS INTO THE FEATURE VERY WELL. THE FEEDBACK LOOPS SHARPENED IT EVEN MORE AND IN THE END I GOT EVEN MORE THAN I WAS ASKING FOR.”
PETER UNSINN, MA, INNSBRUCK TOURISMUS
