Staycation Magazine Media Pack 2021

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ENGLAND | WALES | SCOTLAND

MEDIA KIT 2021/22

www.thestaycationmagazine.co.uk


INTRODUCTION

A little about us and our experience... We have been working within the travel media world for about a decade now, since the conception of our very first title, The World Travel Magazine www.thewtm.com. Our aim was to provide our readers, the vast majority of whom are avid travellers, inspiration to what hidden wonders lie in a variety of places across the globe. 9 years later, The World Travel Magazine is thriving and a market leader in the consumer travel media market. Following on from the success of this global title, we launched The Young Traveller, a title aimed at, yes you guessed it, the younger traveller. With our dedicated database of readers accrued through our network for World Travel, we were able to segregate demographics in order to maximise and streamline campaigns.

Inbound tourism to the UK has been recorded at £50 billion


STAYCATION

FACTS

Tourism is the fastest growing industry in Britain. It is expected to expand by 3.8% a year up until 2025,

By 2025, the tourism industry in the United Kingdom is set to

Staycations were already rising in popularity due to their affordability,

be worth over £257 billion.

hassle-free travel and holiday scenery that can still be found in the UK.

accounting for 10% of all jobs.

ENGLAND | WALES | SCOTLAND


WHY STAYCATION As we all know now, March 2020 truly had a major impact on the travel scene as we knew it. Essentially a complete halt to leisure international travel, and 18 months later, and although the situation is ever-improving, we all realise it will take time for the network to be open as freely as it was. The upturn of this, a boom in UK based Staycations. After all the doom and gloom, this summer provided many of those who would normally go abroad, the chance to see what the British Isles has to offer as a holiday destination. The staycation market has been steadily growing over recent times, and the current situation will only accelerate the process. With the experience we have as team, we decided to go take a look for ourselves and then bring our readers our unique insight into a variety of destinations across the UK, some of which we all know about, and many that are hidden gems.


Average Group size by popularity

49% 18% 8%

Couples Groups or families of four Groups or families of three

The most popular holiday duration THREE NIGHTS – 29% SEVEN NIGHTS – 24% TWO NIGHTS – 22%


OVERVIEW

MAGAZINE A5 SIZE, approx. 120 Pages PERFECT Bound INTERIOR PAPER 115gsm GLOSS LAMINATE COVER 250gsm

Breakdown of circulation

18% 46% 36%

Print Digital Subscribed


Total Circulation 220,000

25% Advert 75% Editorial Ratio Reader profile AVERAGE ANNUAL VACATION SPEND £3,956 P/A AVERAGE ANNUAL INCOME £44,462 P/A FEMALE 54% | MALE 46% AGE RANGE 17-80+


MARKET

RESEARCH Facts about readers* 78%

ADVENTURE

92%

FAMILY TRAVEL

80%

WORK & STUDY

54%

CULTURE & HERITAGE

74%

CITY BREAK

88%

LEISURE TRAVEL

46%

GASTRONOMY

99%

SUMMER VACATIONS

82%

EVENTS & FESTIVALS

68%

OUTDOOR ACTIVITY

32%

HONEYMOONS/MINI-MOONS

69%

SHOPPING

72%

SPORTS


*Results based on market research conducted in September 2018 with 8,450 subscribers


OVERVIEW

CONTENT ADVERTORIALS Over the last 8 years, we have worked with clients to produce bespoke advertorial content that not only looks good, but more importantly, delivers the desired results. From producing the brief, collating the information including text and images, through to providing initial proofs and working on any amendments along the way; the entire process, managed by a dedicated Account Manager, ensures that we produce a piece which the client is totally satisfied with.

DIGITAL

“THE DIGITAL VERSION WILL BE AN ALLSINGING, ALL-DANCING PUBLICATION AVAILABLE TO VIEW VIA THE WORLD’S LARGEST ONLINE DIGITAL PUBLICATIONS PLATFORM, ISSUU”


PREMIUM POSITIONS £6895

INSIDE FRONT COVER

£7265

1ST DOUBLE PAGE SPREAD

£3935

1ST RIGHT HAND

£6525

INSIDE BACK COVER

£7290

OUTSIDE BACK COVER 7290 GBP

POA

IFC GATEFOLD COVER

POA

SPONSORSHIP OF EDITORIAL FEATURE

POA

FULL SPONSORSHIP

ADVERTORIALS (INC. CONTENT + DESIGN): £5750

2 PAGE FEATURE

£7225

3 PAGE FEATURE

£9560

5 PAGE FEATURE

R.O.P £5785

DOUBLE PAGE SPREAD

£3120

FULL PAGE

£1715

HALF PAGE

RATE CARD & SPECS

BESPOKE ADVERTISING SOLUTIONS CREATED TO TARGET THE GROWING UK DOMESTIC TRAVEL MARKET


WHAT OUR PARTNERS SAY... “WORKING WITH EDUARDO AND THE WORLD TRAVEL MAGAZINE IS A PLEASURE. IT’S MORE LIKE WORKING WITH A FRIEND THAN A BUSINESS PARTNER. EDUARDO ADDS THIS PERSONAL TOUCH TO HIS WORK – INSTEAD OF AN EMAIL IT’S A PERSONAL PHONE CALL. THAT MAKES IT REALLY SPECIAL!” SUSANNE HÖLLER / GRAZTOURISMUS


“WORKING WITH THE WORLD TRAVEL MAGAZINE IS AN ABSOLUTE PLEASURE. EDUARDO AND HIS TEAM ARE A JOY TO WORK WITH. THEY UNDERSTAND THE BRIEF AND OBJECTIVES PERFECTLY. THANK YOU!” KARINA KRAUSS / MAINZ TOURISMUS GMBH

“WORKING TOGETHER WITH MEDIA SHARE WORLD FOR THE WORLD TRAVEL MAGAZINE WAS A POSITIVE SURPRISE. THERE WAS A GOOD COMMUNICATION BETWEEN US AND THEY MANAGED TO TRANSLATE MY IDEAS INTO THE FEATURE VERY WELL. THE FEEDBACK LOOPS SHARPENED IT EVEN MORE AND IN THE END I GOT EVEN MORE THAN I WAS ASKING FOR.” PETER UNSINN, MA, INNSBRUCK TOURISMUS


ENGLAND | WALES | SCOTLAND

MEDIASHARE WORLD LIMITED

71-75 Shelton Street, Covent Garden London, WC2H 9JQ, United Kingdom info@mediashareworld.co.uk +44 (0) 333 006 2450

www.thestaycationmagazine.co.uk