Escape from daily life: In this case the value that is achieved is actually the fact that people can momentarily take a step out of their daily lives. A way to get your mind of things and get sucked into a different reality, for no specific reasons. One of the consequences that cause this value is freedom. They want to decide themselves when they want to game. They might have something going on, but not necessarily. They can also feel bored and decide to start playing a game. The Sony PSP offers freedom in its game selection as well as in its portability. The ability for a game to last is another attribute to this value, considering the many addicting games that are out there the PSP addresses this value. However the PSP is a portable device and the battery only last about 3 hours in WIFI gameplay. Excitement: Unlike we expected the excitement factor doesn't derive from loud sounds in combination with a big screen. This value is a consequence of the challenge and fun that the video game brings forth. Learning: This Value is a direct consequence from exploring. The PSP provides several functions to support exploration. Its games can be educational or from exploring nature, but the most important function to support this value will be the internet. The internet enables people to explore the web, as well as explore different worlds and get to know different players in games. Work efficiency: This value is actually a consequence of the ability to focus on something else. This focus can be reached by solving a puzzle or plainly get involved in an exciting activity. Escaping from life is in this value a cause, since they want/need to escape from their work; they want to focus of something else for a while. The main difference with the value Escape from daily life is that there is a shift in emphasize. Escaping from daily life is often accompanied with a long lasting gaming session, whereas in this case it is a matter of minutes. This way people will work more efficient when they start with their work again. In this case the PSP offers action and strategic games to keep you mind from wondering back to work. However in this case the PSP can be dangerous as it can consume allot of your time. Connected with society: The internet function of the PSP enables multiplayer game mode from distance. Users can choose to challenge friends, or engage in open game sessions with strangers. The PSP offers the ability for online chatting and even the possibility to connect a webcam. (Sony Corporation, 2004) Conclusion In conclusion it can be said that most of the values are addressed by the games instead of the device itself. As this device was the first commercially available, portable device that offered this variety of games, the product was just the means to play the games. For this reason we conclude that the PSP addresses all the above mentioned values.
DG511 – Analyzing and Modeling NPD | page 18