IN DUSTRY U PDAT E Regional News
CANVAS Studio at Monterey Conference Center
CVBs //
“All Inspired” is the tagline for a new marketing campaign that Monterey County Convention and Visitors Bureau launched in November to encourage groups to plan an inspired meeting or event in the Central Coast destination. The tagline is a riff on a broader “All In” campaign that targets both business and leisure markets. “People are looking forward to meeting face to face again, and Monterey County offers both a safe and stunning environment to do that,” says Chris Sommers, board chair at Monterey County CVB and managing director at Monterey Plaza Hotel & Spa. “Monterey County is the kind of place where feeling inspired is an indelible part of who we are, but it’s not just the place, it’s the people. Monterey County’s hospitality industry is wholly invested—All In—making every meeting an inspired experience for business to get done.”
28 CAM+E » WINTER 2022
When meeting planners return to Monterey they’ll find several new offerings. The 10,000-square-foot CANVAS Studio at Monterey Conference Center is located within Steinbeck Ballroom and is equipped with 360-degree wraparound screens and Immersive Design Studios’ CANVAS software platform. Meeting and event speakers can see thousands of remote attendees up on the screens at once, with the flexibility to zoom in on any individual for spontaneous and authentic interactions. For hybrid events, 80 guests can fit comfortably inside the studio space, joining the thousands more tuning in virtually. Savvy, a new speakeasy tucked into a storefront underneath the Golden State Theatre, features Prohibition-era libations and is available for private events. A dress code makes this an elevated experience.
Stokes Adobe, located in a famously haunted historic adobe, opened its doors in late 2021. Offering modern California cuisine, an inventive craft cocktail menu and spacious outdoor patios with fire pits, Stokes Adobe is available for private events. The Lodge at Pebble Beach has debuted the Sloat Building. Overlooking the famed 18th hole at Pebble Beach Golf Links, the addition features 26 guest rooms and expansive suites with more than 1,300 square feet of living space and panoramic ocean views. Monterey Bay Aquarium will unveil Into the Deep: Exploring Our Undiscovered Ocean this spring. Years in the making, the ambitious exhibit will showcase some species that have never been on display before, from football-sized giant isopods to boneeating worms. For more on what’s new in Monterey, visit seemonterey.com.
P H O T O S : I M M E R S I V E D E S I G N S T U D I O S ; ( O P P O S I T E ) V I C E R OY S A N TA M O N I C A
MONTEREY IS ALL IN FOR 2022 MEETINGS