Marketing My Campaign

Using Music and records

My Collaboration will be marketed by front covers on CD’s. In the style of an Aaliyah CD record, I will have my shoot photos displayed on CD cases accompanied by stickers relating to my theme and collaboration. CD’s were a good way for upcoming rappers and artists to advertise their music in the 90’s and are still popular with music lovers in this decade. This is a unique and different way of marketing a collaboration but in this way I will reach my target audience. I will create a front and back design for a CD and use different covers thus giving the customer the choice on what one they would prefer to have. On the back i will have quotes, from both Chanel and Martine Rose displayed as if they were tracks on the record.