PEARLS IN CHANEL

90s Hip-Hop Fashion

The 90’s era was arguably one of the most iconic fashion decades of all time. Birthing most of the trends that are still dominating our closet today. For me, choosing for my collaboration to be 90’s Hip-Hop inspired, is a perfect fit for both Chanel and Martine Rose.

Chanel was more iconic than ever with Artists and celebrities at this time. The stigma around the brand is ‘A perfect woman’ which has evolved from being prim-and-proper in 1910, fast forward to being sexy and street in 1990. The logo had developed from being on jackets alone to bralettes and crop tops.

Martine Rose is a streetwear brand, inspired by the uk club and rave scene which ties in perfectly with the Hip-hip music scene. Collecting CDs and examining different records my final campaign will be based solely around music.