Hermiston, United States
The Nickel has been published in NE Oregon for over 35 years. Our circulation has increased from 11,000 in 1979 to 21,500 in 2014. This reflects a tremendously successful acceptance of our unique distribution method and our unique media. Our no waste, controlled circulation is not new; it has a proven method used by hundreds of publishers
throughout the country with a combined average of over 20 million homes per week! The Nickel has the largest circulation of any weekly publication in Umatilla and Morrow counties, and the lowest cost per thousand. Studies and surveys have shown free distribution newspapers far exceed any other media in ad readership. Voluntary acceptance of any publication guarantees readership, which means results to the advertiser.