MyTV
e. Competition a. Our company’s market position is a challenger as well as a pioneer. We must challenge the giants of Slingbox, iTunes and Hulu, but we are pioneering in the fact that not only are we online but we also offer recordable television that will be saved to your account and choose your own channels that you want on your account. Also, we combine the ability to watch shows from different countries without needing to pay for a box that stays in your country of choice and the ability to purchase movies online that you can copy to your hardware. b. Our strengths are the facts that we have a combination of everything anyone could want on television that is online. None of our competitors can boast everything that we offer on one website. We give the viewer the ability to choose each channel they want to pay for, they can pause, replay and record shows, purchase movies online and log-in anywhere in the world to connect to your personalized set of shows. c. Our weaknesses are the facts that we are a company that is just starting out and we have high costs to begin. Also we are going to need hundreds of thousands of servers to run our business because it is so complex. Also you require a computer and Internet access to connect to our webpage. d. Our pricing will be based on a per monthly cost and it will be based on how much the channels wish to sell their channels for and we will simply add 28% to that price because we are the ones broadcasting for them. Then we never need to pay for licensing and the channel is happy as well because they are receiving the majority of the profits.
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