Moped Cycling 5
costs any money. You will receive this card that acts as your personal ID (including photo, birthday etc.) and as a payment method. You can top-up your card with cash at any of the Moped Cycling stations. If you want to hire a moped or a bike one swipe of the MC-Card will allow you to be on your way. Future motives: * MC-Card will be the only payment mean accepted. Visa and MasterCard credit and debit Cards, along with Visa Electron may be accepted at a later stage. * Memberships will be offered at a later stage. B. SWOT Analysis Strengths
Efficiency in time, environmentally friendly, freedom of roaming around, profit making (which is a huge plus for investors) Weakness High start-up costs, Potentially dangerous as people may have accidents Opportunities Economic Growth (Travel time, the opportunity cost, will be reduced, thus customers may work economically efficient), Will be a very profitable organization with sufficient investments for fast growths, Can be a new public transportation boom Threats Customers (our targets) may prefer “already existing” public transportations (Taxi, Bus, MRT) or even personal bikes at higher prices, may have to compete with “Greenlots” C. Mission Statement Moped Transit will provide the first free-route public transportation in Singapore, giving our customers quick, stylish, and environmentally-friendly option to travel & tour around The Lion City. D. Marketing 4,740,737 population 0-14 years: 13.8% (male 338,419/female 314,704) 15-64 years: 77% (male 1,774,444/female 1,874,985) 65 years and over: 9.2% (male 196,101/female 242,084) urban population: 100% of total population (2010) total of 3356 km of Roadways Source: https://www.cia.gov/library/publications/the-world-factbook/geos/sn.html