POR T FOLIO of T UA N BUI
1 package_ DESIGN BOOK
book ONE of FOUR PORTFOLIO OF TUAN BUI
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_PACKAGE _IDENTITY
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_PRINT MEDIA
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_EXPLORATION
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contents_ PROJECTS client_ CHATEAU MONTELENA
/01
project.
page_ 1.07
client_ ADDIT
/02
project.
page_ 1.19
client_ NORTHFACE GARDEN
/03
project.
page_ 1.36
client_ RIEDEL GLASSWARE
/04
project.
page_ 1.55
client_ KROGER & WILLIAMS-SONOMA
/05
project.
page_ 1.62
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keywords_ RUSTIC MODERN HERITAGE PROGRESSIVE ARTISTRY SOPHISTICATION NATURE CRAFT
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POR T FOLIO of T UA N BUI
overview_ Tiered pricing branding design
deliverables_ $120 Cabernet Sauvignon & gift box $35 Cabernet Sauginon & Chardonnay
company_
CHATEAU MONTELENA type_
wine bottle design /01
project.
objective_ Evolve the brand image while retaining impor tant heritage aspects of the winery. Create brand distinction and recognition against the competitive market.
solution_ Inspired by the winery’s famous castle-like chateau facade. The entire stone wall is covered with vine foliage. The enormous wall create a beautiful contrast between natural organic shape and hard stone surface. Which is also a perfect comparison with the modern winemaking process; craft and science. Utilizing the contrast of the organic vine graphic and direct printed onto the bottle itself.
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si l ver
si l ver
gr ay pms
si l ver si l ver
E s t ab
l is h e d i n
1882, C h a t
c o n ti u e s t o be th e b e nchma
eau
r k for
Mo
nt e l e n a
q u a l i t y i n th e
N a p a V a ll e y . W e p u t C a l i fo r nia on th e map w h e n o ur C ha r d on n a y b e s t e d th e F r e nch i n th e 1976 J u d g e m e n t of P a r is . W e c o n ti nue p r o d uc i ng some of th e f i n e st w i n e s i n C a l i fo r nia w it h a d e di c a t ion t o e x c e ll e nce .
CHA RDONNAY
Calis
t og a · N a pa
Valley
green
pms
on paper
VINTED & BOTTLED BY CHATEAU MONTELENA, CALISTOGA-ANAPAVALLEY, CALIFORNIA. ACL. 14% BY VOL · CONTAINS SULFITES · 750 mL GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
si l ver
si l ver
si l ver
gr ay pms
si l ver si l ver
E s t ab
l is h e d i n
1882, C h a t
c o n t i u e s t o be t h e b e nchma
eau
r k for
Mo
nt e l e n a
q u a l i t y i n th e
N a p a V a ll e y . W e p u t C a l i fo r nia on t h e map w h e n o ur C ha r d on n a y b e s t e d t h e F r e nch i n t h e 1976 J u d g e m e n t of P a r is . W e c o n t i nue p r o d uc i ng some of t h e f i n e st w i n e s i n C a l i fo r nia w i t h a d e di c a t ion t o e x c e ll e nce .
red pms
CA B E R N E T S AU V I G N O N
Calis
t og a · N a pa
Valley
VINTED & BOTTLED BY CHATEAU MONTELENA, CALISTOGA-ANAPAVALLEY, CALIFORNIA. ACL. 14% BY VOL · CONTAINS SULFITES · 750 mL GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
on paper
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deliverables_ 45 to 50 SKU’s system
keywords_ CHARMING WITTY FUN SOPHISTICATED GEEKY SMART LIVING
1 . 18
POR T FOLIO of T UA N BUI
objective_ Develope a retail store branding and its packaging system.
overview_ Comprehensive packaging system
company_
ADDIT type_
retail store system /02
project.
solution_ The design of our products will carry the sophistication expected by professionals in the fields of design, technology and social media with accents of bright colors and funny puns to call out their inner passion for the “geeky” way of life. The sophisticated “geek” is passionate and understanding of the world around him.
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VESSE L
HYDRATE
BPA-FREE WATER BOTTL E Silicone ice cube tray c reates Co nvey your kn owledge of Can also be used to shape
addit.co m
Height : 19" Shade diame ter: 7" Cor d length : 8' 2 "
NOT A
PAPER CUP CERAMIC TRAVEL MU G Silicone ice cube t ray cr eates Pi shaped ic e Convey your k nowledge of mi xology and mat h Can also be used to shape chocol ates or even
Height: 19" Shade diame ter: 7" Cor d length : 8' 2 "
DECOR
FLEX
BOARD
FLEXIBLE KEYBOARD
Silicone ice cube tray creates Convey your kno wledge of Can also be used to shape
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DECOR
TABLE WARE
DECOR
TABLE WARE
DECOR
TABLE WARE
DECOR
TABLE WARE
DECOR
TABLE WARE
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TO TOUCH
GLOVES TOUCHSCREEN FRIENDL Y
Silicone ice cube t ray creates Convey your kn owledge of Can also be used t o shape Height : 19" Shade diame
ter: 7 "
TIME PIECE
SPEAKER PILLOW Silicone ice cube t ray creates Convey your k no wledge o f Can also be used t o shap e
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keywords_ PERFORMANCE INNOVATIVE FUNCTIONAL RUGGED STYLISH SAFETY
1.36
SPORTS
company_
NORTHFACE GARDEN type_
brand extension system /03
project.
overview_ Brand system and market expansion
solution_ From studying the current Northface brand, the typography equity was kept to retain the consistent recognizable image. Utilizing bold and strong typeface to create a tight lockup. Individual name were given to each product to reflect the unique terrain characteristic.
POR T FOLIO of T UA N BUI
deliverables_ Five garden tools products packaging and POS display.
objective_ Strengthen the brand through exploiting its brand equity, and create a successful market expansion by developing brand identity through packaging.
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keywords_ AFFORDABLE BRAND-NAME QUALITY AFICIONADO CASUAL EXQUISITE CONTEMPORARY CLASSY
1 . 54
POR T FOLIO of T UA N BUI
deliverables_ Glassware packaging
overview_ Display and protect the product
company_
RIEDEL GLASSWARE type_
package evolution /04
project.
objective_ Create an appropriate package that speaks to the target audience. It should communicate the popular branding of the company.
solution_ Through research, the specific wine glass collection was the first machine-made in production. Inspired by the modern skyscraper, the idea was to juxtapose the idea of machine made with the stark and modern look of skyscrapers. The packaging was design with the idea of utilitarian and functional in mind.
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deliverables_ 2 package system with separate price point
overview_ Tiered pricing package design
company_
KROGER & WILLIAMS-SONOMA type_
tiered price point /05
project.
objective_ Create an appropriate package that speaks to the target audience. The package should communicate the health, nutritious and quality aspect of the product. Should stand out among canned goods competitor. Elevate the product status from being just dried beans to a higher quality ingredients.
solution_ Through the use of craft paper, the design gives a sense of organic and wholesomeness. By using the one piece label design, the packaging is cheap to produce and yet attractive for the consumers. The higher tier bean soup is design at a higher end market. The use of glass jar create a sense of premium quality and exclusiveness toward the product.
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keywords_ HEALTHY NUTRITIONAL ORGANIC CULINARY HOMESTYLE WELLNESS WHOLESOME
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contact_
/Tuan Bui
info
@_ tuandbui@gmail.com #_ 415.484.TUAN (8826) w_ threesquaredesign.247media.org
POR T FOLIO of T UA N BUI
2 identity_ DESIGN BOOK
book TWO of FOUR PORTFOLIO OF TUAN BUI
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_PACKAGE _IDENTITY
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_PRINT MEDIA
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_EXPLORATION
book TWO of FOUR
IDENTITY DESIGN
POR T FOLIO of T UA N BUI
contents_ PROJECTS client_ LEGO
/01
project.
page_ 2.07
client_ SHERWIN WILLIAMS
/02
project.
page_ 2.19
client_ PARIS, FRANCE
/03
project.
page_ 2.30
client_ MIRAGE PAPER CO.
/04
project.
page_ 2.43
client_ THREADLINES
/05
project.
page_ 2.57
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IDENTITY DESIGN
keywords_ PLAYFUL BOLD SMART QUIRKY ACTIVE BRIGHT FRIENDLY
2 . 06
POR T FOLIO of T UA N BUI
deliverables_ Corporate Identity Redesign and Identity Guideline Manual.
overview_ Evolutionary branding design
company_
LEGO type_
identity rebranding /01
project.
objective_ Redesign the identity while retaining any impor tant brand equity there is.
solution_ From evaluating the existing brand, the new identity retains the recognizeable color. Adopting from the main product, the brick was incorporated into the new logo. Lowercase letter was chosen for its friendliness and playfullness.
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Iconic brick
Word Mark
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deliverables_ Identity Manual and applications
overview_ Revolutionary branding design
company_
SHERWIN WILLIAMS type_
identity rebranding /02
project.
objective_ Steer the public opinion toward the company into a better light. Promote the company’s image of green and ear th-friendly.
keywords_
solution_ The old identity has come under much criticism. The general public fail to look at it within context of the original idea. Nonetheless, the old identity is damaging for the company’s image. The new logo will help push the company image into a better light.
BRIGHT VIBRANT NATURAL DYNAMIC FRIENDLY SAFE
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overview_ metropolitan city identity
deliverables_ Standard manual and applications
company_
PARIS, FRANCE type_
city branding /03
project.
objective_ Create a brand that capture the essence of the city and its people
solution_ By abstracting the famous landmark to create a simple yet elegant mark for the city. The new identity reflects all of the keywords for the city, through colors, shape, and emotion.
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POR T FOLIO of T UA N BUI
keywords_ FASHION ROMANCE LIGHTS GLAMOUROUS CHARMING VIBRANT ELEGANT
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keywords_ MYSTERIOUS WHIMSICAL ELEGANT ROYAL CURIOUS UNEXPECTANT
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objective_ Create an identity that reflects the company’s name and look.
company_
MIRAGE PAPER CO. type_
company branding /04
project.
deliverables_ Stationery system, swatch book cover, poster series, and event inviation with take away promotion.
solution_ Mirage paper company has its root in france. The identity give a sense of mystery and curiousity, while hinting at the company’s european roots.
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keywords_ TRENDY FASHIONABLE DYNAMIC ORGANIC FUN COLORFUL
2 . 56
POR T FOLIO of T UA N BUI
deliverables_ Event identity, tickets, poster series, brochure and give away promo item.
company_
THREADLINES type_
event branding /05
project.
objective_ Create an event identity and various application for the event
solution_ Drawing from the idea of an event, lines were drawn to a point to signify the gathering of many ideas and people at a location. Vibrant color were use to reflect the many design of printed tshir ts. Colorful thread were use for the application as a play on word of the name.
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contact_
/Tuan Bui
info
@_ tuandbui@gmail.com #_ 415.484.TUAN (8826) w_ threesquaredesign.247media.org
POR T FOLIO of T UA N BUI
3 print media_ DESIGN BOOK
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_EXPLORATION
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POR T FOLIO of T UA N BUI
contents_ PROJECTS client_ PLAYDOH
/01
project.
page_ 3.07
client_ HONDA
/02
project.
page_ 3.21
client_ JAY - Z
/03
project.
page_ 3.30
client_ NEW LEAF PAPER
/04
project.
page_ 3.42
client_ TED TALK
/05
project.
page_ 3.55
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keywords_ IMAGINATIVE PLAYFUL BRIGHT FRIENDLY SAFE CREATIVE
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POR T FOLIO of T UA N BUI
deliverables_ Effective and impactful promotional item and poster series design
company_
PLAYDOH type_
promotional item /01
project.
objective_ Create compelling give away promotional item that will effectively draw new and old customer.
solution_ Capturing the imaginative and playful process of children, the idea of a children book was conceived. Using the playdoh to create boundless scenario that shows the limitless power of the product in a child’s hand.
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keywords_ SLEEK HIGHEND SEXY FASHIONABLE ELEGANT POWER STYLISH
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deliverables_ Model introduction brochure
company_
HONDA type_
model brochure /02
project.
objective_ Design a brochure that will capture the audience. Pushing the company’s image up onto a higher level
solution_ Taken example from fashion magazine, the car is treated as a fashion item. Also the concept of a duality of two opposite force was use to emphasize the car’s unique aspect of a spor t hybrid vehicle.
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deliverables_ Single LP cover, special edition compilation CD album with lyrics book and promo poster design.
company_
JAY- Z type_
music package /03
project.
objective_ Capture the ar tist personal and pubic image.
solution_ The use of almost completely black and white color scheme reflect the ar tist personal taste. Big blocky almost obscure typeface relfect the ar tist rap lyrics. The dark gr titty texture match the persona and the music styling.
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keywords_ BOLD POWER URBAN SOPHISTICATION CLASSY RAW GRITTY
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deliverables_ Book promo, paper sample and a poster design
company_
NEW LEAF PAPER type_
paper promotion /04
project.
objective_ Create a promotional print piece that reflect the paper company’s image and product line
solution_ The topic of buddah and environmental friendly was chosen to reflect New Leaf Paper line. The topic was por trait using typography, photography and color. Organic and natural element was hand created to emphasize the finished look.
keywords_ MEDITATE CALMING HARMONY PEACE EARTH WARMTH FRIENDLY
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keywords_ SMART FRIENDLY FUNNY CATCHY SIMPLE
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deliverables_ Poster series
company_
TED TALK type_
poster design /05
project.
objective_ Create 3 posters to announce a TED Talk event. The poster should reflect the discussion topic in a smart and insighful way
solution_ Photography was chosen to grab the audience attention. Playfulness was added through the use of the unexpected elements and out of the norm scenarios. Funny and smart copy writing helps communicate the topic better
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contact_
/Tuan Bui
info
@_ tuandbui@gmail.com #_ 415.484.TUAN (8826) w_ threesquaredesign.247media.org
POR T FOLIO of T UA N BUI
4 exploration_ DESIGN BOOK
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25VineSt Los . Angele s,CA 90028
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4 . 18
POR T FOLIO of T UA N BUI
book FOUR of FOUR
EXPLORATION DESIGN
4 .1 9
4 . 20
POR T FOLIO of T UA N BUI
book FOUR of FOUR
EXPLORATION DESIGN
4 .2 1
4 . 22
POR T FOLIO of T UA N BUI
book FOUR of FOUR
EXPLORATION DESIGN
4 .2 3
4 . 24
POR T FOLIO of T UA N BUI
book FOUR of FOUR
EXPLORATION DESIGN
4 .2 5
contact_
/Tuan Bui
info
@_ tuandbui@gmail.com #_ 415.484.TUAN (8826) w_ threesquaredesign.247media.org
4 . 26
PO R T FO L I O of T UAN BU I
portfolio_ DESIGN BOOKS
PORTFOLIO OF TUAN BUI
disciplines 1 2
_PACKAGE _IDENTITY
3
_PRINT MEDIA
4
_EXPLORATION
4 .2 7