Director of Communications, Marketing and Events September 2013 Version 1.0 Salary Range: £44 -‐ 48,000 per annum
The Role Dynamic Demanding Diverse “These 3 words summarise what this new job is about. We are ambitious, driven and here to make a difference. In this exciting and varied role, you will be tasked with raising the profile of Millennium Point and its assets amongst audiences locally, nationally and internationally. You will lead the marketing, communications and events team, developing and implementing innovative PR, digital marketing, communications, and events strategies to help us reach new audiences and win new business opportunities. There will be a huge focus on delivery. If you are seeking the regular, standard, “every day is the same” kind of job – this is not for you. We are seeking, very purposefully, a person who will work directly with me and develop our new vision and make it a reality. I really believe this is an exceptional opportunity.” Philip Singleton CEO Reporting to: The position reports to the Chief Executive and is a member of the Executive team. Responsible for: Arts and Digital Communications Co-‐ordinator Events and Digital Communications Co-‐ordinator Marketing and Communications Support Officer
Key responsibilities Strategic • To plan, organise and direct the marketing, communications, events and arts strategies ensuring alignment with the organisation’s 1-‐3 year business plan. • To prepare comprehensive and detailed reports, with strategic recommendations, for Millennium Point’s Trust and Property Boards. • To introduce innovative ways of engaging with audiences and winning new business opportunities. • To develop and oversee the implementation of a timely programme of PR, Marketing, Communications and Events management activity to support the promotion of Millennium Point and The Giant Screen Cinema. • To manage all aspects of the annual marketing, communications and events budget and evaluate spend against activity. • To creatively develop Millennium Point’s work programme utilising the 4 themes of ‘Live, Work, Play and Move’. Marketing and Digital • To act as the ‘brand champion’ ensuring the effective roll out of the Millennium Point and Giant Screen brand across the building and in all internal and external publications (print and digital). • To create and execute innovative and effective marketing campaigns. • To oversee all web presence for The Giant Screen Cinema and Millennium Point. This includes updating and maintaining the website using bespoke CMS systems. • To maximise our digital presence and making full use of in-‐house and external resources to achieve this. • To coordinate and implement innovative social media campaigns to encourage audience engagement and drive visitor numbers. • To produce regular monitoring and measuring reports to enable effective assessment of communications tools and outputs. • To maximise audience awareness and income for The Giant Screen Cinema. • To commission and develop marketing materials in consultation with relevant colleagues ensuring adherence to style guides, and brand guidelines. • To work with external suppliers and consultants to produce marketing materials and publications. • To keep abreast of competitor activities locally and nationally, conducting and/or commissioning market research analysis as appropriate Corporate Communications • To develop, and lead on the delivery of a detailed crisis communications plan for Millennium Point and The Giant Screen. • To drive internal communications activity to ensure that the whole team is informed and engaged in our work programme. • To work closely with IT support and external consultants brought in to assist MP in its delivery of work outcomes.
Public relations • To maintain and develop positive relationships, alongside the CEO, with media and other key stakeholders to achieve regular, well-‐balanced media coverage. • To write and distribute fit-‐for-‐purpose press releases targeting different stakeholder group with key messages for business and consumer press. • To work with regional and national media on features, arranging press visits, film previews and organising competitions. • To act as the first point of contact for all media enquiries, and when required, acting as company spokesperson. Events management • To oversee the delivery and growth of an annual events programme in our unique event spaces to showcase, celebrate and inform others. • To maximise opportunities to promote our event spaces with the design of bespoke packages that makes Millennium Point stand out from other venues in the city region and generates revenue in line with targets. Partnership Working • Create a working culture that encourages effective working with partners, with whom we deliver the majority of events and activities. PERSON SPECIFICATION KNOWLEDGE, SKILLS & EXPERIENCE Essential Desirable § CIPR/CIM Diploma Qualifications • Educated to degree level in a relevant discipline • A recognised marketing/PR or Communications qualification Experience
Significant experience in a marketing / media role or environment Experience of managing a team Experience of copy writing, proof reading and editing and reading various communications channels Experience of developing large
events and marketing campaigns; planning through to delivery. Skills & Knowledge
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Exceptional communications skills – both written and verbal. Well developed organisational skills Ability to manage multiple tasks Attention to detail Knowledge of Microsoft office systems – including PowerPoint, Outlook, Excel and Access. Highly IT literate and experienced in working with customer databases and CMS systems Ability to work under pressure, to tight deadlines, maintaining confidentiality and prioritising personal tasks. Creative with a keen eye for design and experience of print and production processes Ability to communicate, negotiate and influence at all levels The ability to work autonomously and to take direction and feedback constructively Passionate about the entertainment industry Highly motivated, flexible self-‐ starter, able to recognise and exploit publicity opportunities. Confident talking to journalists Political awareness Ability to collaborate with partners with differing priorities. Ability to deal with crisis communications situations in a positive and effective manner Strong leadership and motivational skills Excellent time management and scheduling skills
Competency Strategic Vision
Required Behaviours • Retains a long-‐term focus and anticipates wide developments on a timeframe of 3-‐5 years or more • Sees the total organisational context – comments intelligently on wider processes and understands the views of external stakeholders • Knowledgeable of MPPL vision, strategy and direction across all areas – relates it to own portfolio of activities • Inspires staff and delivery partners to engage fully with the long term vision and purpose of MPPL • Influences successfully at Board level and with all external & internal stakeholders • Gives clear direction & demonstrates visible leadership – holds self and others fully accountable for delivery • Enthuses and empowers others using influence rather than command • Understands the underlying social, political and historical factors influencing MPPL and uses this understanding to achieve required aims • Knows who the key influencers are and how to go about involving them to shape activities and deliver results • Understands the formal and informal mechanisms and relationships that make up the decision making process of the organisation
MANAGEMENT Competency Delivering Results
Required Behaviours • Translates vision and strategic priorities into meaningful objectives • Creates comprehensive plans that balance the full range of factors
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and mitigate risks Consistently delivers on time and to standard
Manages performance against clear and stretching standards Acknowledges and celebrates success – addresses poor performance honestly and promptly Ability to prioritise and delegate tasks in line with required demands Regarded by others as an effective role model for performance, continuous learning and self development
PERSONAL DELIVERY Competency Communication
Building & Managing Relationships
Customer Focus Decision Making
Required Behaviours • Consistently communicates effectively with individuals at all levels from both within and outside of MPPL • Communicates with confidence, conviction and credibility • Ability to distil and present key points and messages from a range of disparate and often complex information sources • Encourages inter and intra organisational collaboration and establishes clear principles of working • Builds a broad network of relationships and senior contacts across the sector • Actively promotes knowledge sharing and ensures teams take account of lessons learned • An effective team player, demonstrates loyalty and corporate responsibility • High level awareness of the needs of internal and external customers and the impact of their service delivery • Handles complexity and identifies the heart of problems to create clarity and act decisively • Brave about making decisions that combine data, experience and intuition – can act or decide when the details are not certain • Balances the need for pace with rigorous, evidence based analysis • Thinks beyond process and able to identify the knock on effects created by actions
SELF MANAGEMENT Competency Self awareness
Required Behaviours • Understands the likely implications and impact of emotions and actions, both on self and others in a range of situations. • Is aware of own personal strengths and development needs • Learns from experiences and takes action to modify own behaviour • Accepts constructive criticism • Is open to change • Acts with confidence and self assurance • Takes on stretching challenges that others may back away from. • Prepared to challenge the status quo and others in positions of power in pursuit of a specific goal. • Demonstrates a sense of commitment to openness, honesty, inclusiveness, loyalty and high standards • Ensures financial probity at all times • Actively seeks out news ways of doing things in pursuit of continuous improvement • Embraces and promotes new approaches when appropriate • Shows willingness to lead and implement change as the organisation evolves • Shows tolerance for ambiguity and unstructured situations • Changes plans, goals, actions and priorities to deal with unpredictable or unexpected events, pressures, situations and job demands • • •
Manages own responses and reactions carefully when faced with demanding situations. Remains objective and stable Resists the temptation to take over; for example, when leadership has been delegated to others or when working in collaboration with other partners.
The Role Dynamic Demanding Diverse These 3 words summarise what this new job is about. We are ambitious, driven and here to make a differ...