Art & Design in Photoshop
Packaging
Packaging In 1885 William and James Lever bought a small soap factory in Warrington,
packaging
in the north of England. They were so proud of the soap they made there that,
1. The act, process,
rather than sell it loose in grocer’s shops – as had previously been the way all goods were sold – they decided to give it a name, Sunlight Soap, and to package the bars in their own wrappers. Sunlight Soap was among the first pre-packaged goods. The Lever brothers were innovative marketeers; so much so that in 1930 Lever Brothers became Unilever, the first modern multinational company. Over the years packaging design has become more and more standardized, enabling consumers to recognize what type of product they’re looking at from
industry, art, or style of packing. 2. Material used for making packages. 3. The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public. American Heritage Dictionary
the packaging alone. We can distinguish at a glance between cans of beans and cans of cat food, between soap powder and cereal boxes, without having to search the container for the appropriate wording. In this chapter we’ll look at what makes products identifiable by their containers, and see how to reproduce the most typical examples of each product category.
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