Marco Loletto, a hospitality client of mine approached me to design his new range of cafe drinks and food items in the form of menus and posters. Residing at the front of Fitness First, North Strathfield, numerous clients of Marco’s walk past his cafe daily. Marco was after a graphically bold, punchy and effective design to really entice current and future clients to purchase products from his cafe. The current design was out of date, difficult to read and not concisely organised. I worked with Marco to develop this series of posters as a new display and update to his cafe. Marco was happy with the final outcome, and it achieved the goals of re-designing the menus with today’s popular culture.
