Campaign Execution The “VEJA does both” campaign should be carried out across multiple channels in hopes of dynamically integrating into the working lives of the target audience. Out-of-home advertisements should be placed in metro tunnels and public transportation shelters. They feature a QR code that links to the brand’s online store, prompting interested viewers to continue down the funnel.
Boston, Chicago, Los Angeles, New York City, Pittsburgh Digital advertisements on Instagram and Facebook should be placed in the newsfeed. These remind the audience of the campaign messaging they have already seen in their daily commute, and offer ways to click through to the online store.
Target ads based on gender, age, DMA, and income level. Facebook and Instagram should be monitored for user-generated content by the hashtag #MyVejaBoth. These captured posts should be collected to create a lookbook for release at the campaign’s sunset, offering yet another reason for users to visit VEJA’s site and make a purchase.
VEJA – 16
