Campaign Overview
VEJA’s debut marketing campaign has three parts: paid outdoor advertising, paid social advertising, and organic digital advertising. Each of these components work together to drive traffic to the e-commerce site and increase sneaker sales.
Positioning This campaign aims to position VEJA differentially from the other sneaker brand’s in the category. It emphasizes the shoe’s fashionable wearability in a variety of different settings.
Appeal All three of the established personas are looking for a shoe that lets them express their personality, while also remaining in dress code and professional. VEJA can build brand equity through this campaign and potentially expand it into other markets as well.
April 1, 2020
May 1, 2020
Timing The strongest time of year for sneaker sales is Spring. This, coupled with favorable outdoor weather, decided the campaign’s dates.
VEJA – 14
