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Jideonwo,Williams Become Pioneer Recipients of theYouWIN! Connect Award of Excellence Stories by Mary Nnah Co-founders of RED|For Africa, Chude Jideonwo and Adebola Williams became the pioneer recipients of the YouWIN! Connect Award of Excellence last week at its Enterprise Education Book and Awards event held at the International Conference Centre, Abuja. YouWIN! Connect is a multimedia programme of the Federal Government, implemented by its Ministry of Finance, Budget and National Planning, to fund young entrepreneurs to become business owners by using training materials and tools to improve their skillset. The founders were celebrated for their outstanding work in improving Micro, Small Medium Enterprises (MSME) segment, for transforming the country and the lives of young Nigerians through the establishment and operation of a successful business. Speaking after the event, the Chief Executive Officer of RED, Adebola Williams said the award was recognition of the company’s efforts in consistently working across countries, organisations, brands and communities to support young Nigerians in order to contribute to national development. “The most rewarding factor in entrepreneurship is investing
Williams
in a product or project that can be sustained, and can be developed through passion and supported by the efforts and beliefs of people and communities that exist even beyond the entrepreneur. Over the years, we have delivered on our vision to inspire young Africans to take action, among many other things, but
none could have been achieved without those who have been part of our story,� said Williams. Established in 2010, RED is a Nigerian media firm, with youthfocused brands and expressions that are involved in building, operating and maintaining projects that impact over 200
million youth every year. These include successful youth-focused brands across media, project management, consultancy and communication such as YNaija, Red Media Africa, Generation Y!, The Future Project, The Zed Company and StateCraft Inc.
OraimoUnveils2FaceasBrandAmbassador,Launches310HoursBatteryLifeNecklace Oraimo, a leading premium smart accessories company in Nigeria, has unveiled legendary musical giant, Innocent Idibia popularly known as 2Face as its first and official brand ambassador, amidst pomp and glitz. The unveiling, which took place in Lagos last weekend sought to raise the company’s brand imagery and drive uptake of its products through the creation of a thematic campaign tagged “Be the King�. The company whose key products range include power bank, headset, necklace, fit bands, USB cords, phone chargers, car chargers and others, also used the opportunity to
launch a new necklace- King of Gbedu into the market. The king of Gbedu, which was presented to the new brand ambassador, has over 310 hours battery life with 2face’s signature on it. Speaking on the company’s need to announce the 2face/ oraimo relationship, the, West Africa Zone 1 Manager, Ilesanmi Oladunni said, “We have always wanted to do something different, something that can change people’s lives so that they can explore the wonderful world,� adding that “to change the world, we decided to start with smart accessories, enabling our customers to keep exploring�.
On how the campaign theme aligns with the company’s customer aspiration, Oladunni said, “The theme speaks directly to the consumer who is thriving for self-fulfilment. Consumer aspiration for self-actualisation and growth requires the right tools and support for it to be attained. While expressing delight over the signing of 2face as the brand ambassador, the General Manager of Transsion Holdings, Chidi Okonkwo said, “Today marks a significant milestone for two iconic brands that share similar traits of reliance, consistency, and quality. We believe as a brand that
personal progress in our world demands that every human continues to be a better version of themselves- learning, improving, taking calculated risks, and exploring. These traits are very much ingrained in the DNA of the two brands for which we have gathered here�. Speaking after his presentation as the company’s brand ambassador, 2face thanked oraimo for picking him to represent the brand. “I feel very honoured to be picked as the brand ambassador of the premium brand. I will do everything possible to promote its range of products�.
Simba Inaugurates FlagshipTVS Showroom in Abuja The Simba Group, have opened a state-of-the-art showroom and first of its kind in Nigeria, for their range of TVS motorcycles and tricycles at Garki, Abuja. The Simba TVS Center has been designed to the highest international standards, and offers customers a one-stop-shop solution for vehicles, accessories, spare parts and service. The showroom was inaugurated by the Hon. Minister of State for Labour and Employment, Senator Omotayo Alasoadura; Director General of the National Directorate of Employment, Dr Nasir Ladan Mohammed Argungu and Dr Mohammed Bello Umar Tambuwal, Permanent SecretaryFederal Ministry of Agriculture and Rural Development as chief guests. In attendance also, was the especially invited guest, the High Commissioner of India, His Excellency Abhay Thakur. Other notable guests included a selection of Simba’s major dealers and fleet owners, as well as motorcycle and tricycle union leaders, in addition to senior management representatives of Simba. Speaking at the event, the Chairman of Simba Group, Chief Vinay Grover said, “Simba
Three Crowns Reinforces Commitment To Mothers’ Healthy Hearts “What can we do without mums?� the trending campaign of Nigeria’s #1 healthy dairy choice, Three Crowns milk, highlights the ingenuity of mothers in resolving knotty issues in the family, especially as it concerns children. The mum as a care giver is highly enriched and nourished by Three Crowns milk during family breakfast and this helps her save the day. “What can we do without mums?� campaign has been trending since breaking in June with hundreds of tweets and millions of retweets, likes and comments on social media. For instance, reflecting on how realistic the commercial is, @Bashorun Gaa says his answer to the question has always been, “Ask mummy�. For David Ludogoli @DLUDOGOLI, tact must be deployed in responding to our youngsters’ inquisitive minds in a bid to protect their innocence and save them from obscene words and pictures. Mum deploys tact in her response, saves the day, restores dad’s confidence and protects each child’s innocence. Madam Kofo @Madamkofo observes, “Children ask the toughest questions. It’s their nature and no parent should be crossed with them. They are innocent and that’s surely an integral part of their development. That’s why we mothers have to be in the right mind frame and physically fit to have happy families; a focus the brand executed in the August meeting�. In August Nigerian women, particularly of Igbo descent by birth or marriage gather to celebrate, meet loved ones and most importantly, discuss issues affecting their local communities and general wellbeing. This has become a popular and memorable event in South-east Nigeria. To help South-east women identify more with their heritage and values, Three Crowns milk, the number one low cholesterol milk brand from the stable of FrieslandCampina WAMCO has raised the bar in celebrating cultural awareness with Generation Z ladies and mothers to be. This underscores Three Crowns’ unflinching commitment to driving societal development through continuous engagement and support for women in Nigeria. Specifically, Three Crowns milk has been adding colour, excitement, thrills and frills to the Women August Meeting since 2018 and has provided a fertile platform for the iconic brand to connect not only with women but also penetrate the rural market. The Three Crowns August Meeting train landed at different locations in the Southeast states of Anambra, Ebonyi and Imo. The brand was at St. Joseph Catholic Church, Issekke; St. Jude Catholic Church, Azia and St. Martins Catholic Church, Odoata, Ihiala, all in Anambra State. Meanwhile, in Ebonyi, it was at St. Mary Catholic Church, Abakaliki; as well as celebrated with Afikpo Women Welfare Association, Edda and Ebonyi Women Welfare Association, Ugbodo. In Imo State, Three Crowns was with the women at Onicha Amari Women Foundation Ekeoha, Mbaise; Ogbenneisi Women Development Union, Ahiazu, Mbaise; Umuchukwu Ubichukwu Women, Ngor Okpala; and Umuorii Women Association, Uratta, Owerri North. Leading the Three Crowns team to the locations was the Regional Medical Detailing Manager East Central, Mr. Richard Ayeni who used the occasion to educate the women on the health benefits of Three Crowns Milk for women and whole families. According to him, Three Crowns milk with its catch phrase of “Happy Mums, Happy Families� takes care of the health of mothers so they can take better care of their families.� He said, “Three Crowns milk is low in cholesterol, contains essential vitamins and minerals to enrich the body of mothers with the right nutrients to live a healthy and beautiful life.� Speaking the minds of all the women and expressing her delight with Three Crowns milk at the August Meetings, the President, Umuchukwu Ubichukwu Women Association, Mrs. Christiana Oshionya, stated that the meetings have reinforced her love for Three Crowns milk so much that it is the milk of choice for her family. “Three Crowns special recognition of women and unequalled efforts at promoting mothers’ health would forever be commended,� Oshionya said. The 2018 August Meeting was held at Christ the King (Anglican) Church, Nnaku Quarters, Nnokwa in Idenmili South Local Government Area of Anambra State. There, the Vice President, Mrs. Beatrice Anyika, thanked Three Crowns for its unprecedented support and presence, assuring the brand that all the women would become Three Crowns brand ambassadors. Endorsed by the Nigerian Heart Foundation as the heart friendly milk, Three Crowns milk is the only Nigerian dairy brand championing healthy eating habits and fitness, while celebrating every mum as the family anchor.
L-R: The High Commissioner of India, His Excellency Abhay Thakur; MD of Simba Group, Mr Vinay Grover; Minister of state for Labour and Employment, Senator Omotayo Alasoadura and Director General of the National Directorate of Employment, Dr Nasir Ladan Mohammed Argungu during the unveiling of Simba TVS Center at Garki, Abuja
has always been committed to social and economic development, and our motorcycles and tricycles strike at the heart of this philosophy – driving millions of Nigerians to work, to school, to pray and to get on with their daily lives; and in turn, driving the economy. “Besides all those employed by us directly, our products generate employment for millions of people in the country – right from the drivers of our motorcycles and tricycles, to the dealers, microfinance partners and fleet owners that make them available, and finally to the tens of thousands of mechanics who provide after-sales-service for
them.� The showroom featured the latest motorcycles and tricycles from TVS, including the recently launched TVS King Duramax – a tricycle enhanced with a higher power, and more efficient, Duralife engine which leads to longer vehicle life and stronger performance. Also on display, is the TVS XL 100, dubbed the ‘Oga for Load’ due to its suitability for rural, and in particular farming, applications. However, showcased around the showroom are a range of special edition vehicles which tell the story of Simba’s journey and contribution to empowerment
– from the specially branded tricycle that features as part of Simba’s Queen Riders program for women’s empowerment, and the specially branded national-jersey motorcycle, symbolising TVS’s close association with the National Football Federation. Grover added, “All automotive customers need the highest standards of buying experience which many passenger car companies have achieved in Nigeria already. But there has been absence of these experience centers in the Keke and Okada universe, and this showroom strives to close the gap.�
L-R: Mrs Ngozi Mike-Daniel, Mrs Emily Nwauwa, Brand Manager, Three Crowns Milk, Akeem Audu; Mrs Phillips Emmanuel and Mrs Osita Nwachukwu, during the Three Crowns August Meeting at Overcomer Christian Mission Worldwide, Owerri Imo State, recently