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THISDAY, The Saturday Newspaper •April 22, 2017
media & Marketing
Cannes Lions Launches New Projects to Support Young Creatives
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Kasie Abone 08057511558 (sms only)
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he Cannes Lions International Festival of Creativity has announced new initiatives in 2017 to support young creatives to thrive in the industry. To share and promote the voices of young creatives, Cannes Lions launched ‘The Future of Creativity: The Cannes Lions Young Creative Poll’. The short questionnaire, open to those age 30 and under, takes less than two minutes to complete and will gauge how young creatives globally feel about the industry and their future within it. The results will be published in May. The Cannes Lions School builds upon its world-renowned training and learning offering, with the launch of The Night School. The school Campus, home to the academy classrooms, will be transformed after dark into a space for all Cannes Lions attendees to explore creative ideas and have fun through crafted workshops. Running from Tuesday 20 – Thursday 22 June, with a different theme each night, special guests will be interviewed by Night School host Jon Burkhart, co-author of Newsjacking: The Urgent Genius of Real-time Advertising and co-founder of Urgent Genius, the world’s first blog dedicated to reactive creativity. Cannes Lions has also launched its third week-long Masters of Creativity programme designed to support industry talent to make the transition into senior management. This year’s challenging brief, available to download from Canneslions website, asks participants to convince European adult consumers that Oreo cookies are not just for kids. It will be led by Jill Baskin, Mondelz International VP, Global Creative, and Karen Costello, SVP Executive Creative Director, The Martin Agency. Starting on Sunday 18 June, delegates will attend eight exclusive presentations
Cross-section of particpants at the events... recently
from leading professionals. They will then be assigned into multi-disciplined, multi-functional teams who will present their pitches on Friday 23 June. The jury is chaired by Keith Reinhard, Chairman Emeritus, DDB Worldwide and senior marketing officials of the Mondelz International team. “Oreo is the world’s favourite cookie but there’s still room to grow,” says
Goldberg Begins Expanded Music Talent Hunt, Calls for Audition
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our Excellency”, Goldberg, has concluded plans for an expanded music talent hunt competition that would encompass Fuji and Juju music under the name Ariya Repete. Over the last years, Goldberg has deepened its bond with the people of the South West with its talent hunt competition, Fuji t’o Bam and has now decided to include Juju music, the other indigenous Yoruba music genre in this new and expanded platform, Ariya Repete. According to Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout brands, “the brand is using the new platform to extend its drive to discover new talents in the two indigenous Yoruba music genres and the move is in line with its commitment to promote the culture and tradition of the people of South West Nigeria. It is therefore calling on talented young men and women who aspire to become the future stars of Fuji and Juju to enter for the auditions.” The inclusion of Juju music on the Goldberg music talent hunt platform is also informed by feedback from lovers of the music during last year’s Fuji t’o Bam competition, who called for its addition as some aspiring Juju artistes tried to pass off as Fuji musicians so as to get a chance to contest on the Fuji t’o Bam platform. With Ariya Repete, Goldberg plans to bring to its consumers the best of both music genres and an unparalleled experience with thirty two contestants from both categories to
compete in their respective capacities for a grand prize of N1 million and a recording deal each. Auditions will commence on April 19th, 2017 in Akure and Ibadan and continue till May 12th, in Ilorin, Ijebu Ode, Oshogbo, Abeokuta, Ado Ekiti and Ile Ife, with the quarter finals slated for June 30th in Akure, Ondo State. The semi-finals will take place on July 7th in Abeokuta with the grand finale scheduled for July 14th in Ibadan, Oyo State. In the quarter finals, 32 artistes selected from the auditions will be reduced to 10 and this will be further pruned to five for the grand finale in Ibadan. At the grand finale, a winner, each for Fuji and Juju will emerge and would clinch a grand prize of N1 million and a recording deal.
Baskin. “We look forward to seeing how this dynamic group of creative thinkers and brand activators find ways to get Europeans to consider Oreo as an adult treat, in addition to a biscuit kids love.” Steve Latham, Head of Talent & Training at Cannes Lions explains, “The young generation of creatives are the most valuable asset the industry has. By understanding how they feel, the
industry can make sure it remains an attractive career choice. That’s why we’ve launched ‘The Future of Creativity: The Cannes Lions Young Creative Poll.” Latham added, “The Night School is candid, refreshing and unscripted and we’re inviting attendees to share their secret creative lives and celebrate their hidden talents, we can’t wait to open the doors in June.”
El-Rufai Commends Nigerian Breweries
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he Governor of Kaduna State, Mallam Nasir Ahmad el-Rufai, has commended Nigerian Breweries Plc for its role in the economic development of the state stressing that the company remains the biggest tax payer in Kaduna State. The Governor, who was at Nigerian Breweries Stand at the just concluded Kaduna Economic and Investment Summit (KadInvest 2.0), said Nigerian Breweries plays a big role in the state as far as investment and economic growth are concerned and remains a concrete testimony of the friendly business and investment environment the state is promoting. The Governor, accompanied by Chief John Odigie Oyegun, APC’s National Chairman; Kano State Governor, Alh. Umar Ganduje
and his Zamfara State counterpart and Chairman of the Nigeria’s Governors Forum, Alh. Abdullazeez Abubakar Yari, as well as the Deputy Governor of Jigawa State, Barrister Ibrahim Hassan maintained that Nigerian Breweries Plc was a shining example in corporate Nigeria and a strategic partner for development in the state given its huge investments and social intervention programmes in Kaduna. Earlier, while welcoming the Governor and his entourage to the Stand, the Corporate Affairs Adviser of Nigerian Breweries Plc, Mr. Kufre Ekanem, said Kaduna State was a friendly environment for investment and has been home to Nigerian Breweries since 1964 when its first brewery was built in Kakuri.
Women in Travel Returns to Arabian Travel Market 2017
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omeninTravel,theregistered social enterprise focused on leveragingtravelandtourism to economically empower women, is returning toArabian Travel Market holding in Dubai, UnitedArab EmiratesApril 23-27, 2017, for a second year. The Women in Travel Meetup will kick off with a Leader’s Interview discussing the issues faced by women in the region working in travel. During the session, Rick White of Dunleavy White will be interviewing Suhair Saleh, HR Director at GulfAir. The interview will be followed by an Entrepreneurship Debate hosted by Alessandra Alonso,
Founder of the Women in Travel social enterprise. The speakers are Shabnam Bahrami, CEO of Silk Road Tour and Travel Agency, Iran; Manal Kelig Ph.D, Executive Director of ATTA & Co and one of three co-founders of Gateway To Egypt; and Zayna Al Hamarneh, Co-Founder and CEO of Mode Marketing & PR. During the panel, these respected industry figures will share their own journeys and discuss why a third of the global female population refrain from setting up a business and the changing female entrepreneurship landscape in Dubai. The Women in Travel Meetup will take place in the Showcase Theatre on Monday 24 April 2017 featuring Leader’s Interview: Half hour interview,
Entrepreneurship Debate and networking opportunities. Following the sessions, there will be the opportunity for great networking with industry peers.Refreshmentswillbeavailableandguestswill continuedevelopingtheconversations,findingthe inspirationandbuildingthisamazinginternational community of women over a drink AlessandraAlonso, Founder of Women in Travel CICsaid:“I’mdelightedtobebringingourWomen in Travel Meetup back to ATM for a second year. Last year’s event was a huge success and I’m hoping to see even more ambitious women from the region coming together to share their knowledge, network and help each other reach their career and entrepreneurial potential.”