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THISDAY, THE SATURDAY NEWSPAPER • NOVEMBER 5, 2016
WITH
MARKET PLACE
OMOLABAKE FASHOGBON 08033621009
L-R: National Coordinator, National Heart Awareness Campaign,Abiola Awe; Executive Director, Nigerian Heart Foundation,Dr. Kingsley Akinroye; Category Marketing Manager, Mamador, Chioma Mbanugo; and Brand Manager, Mamador,Toyin Popoola Dania at a press conference in Lagos to announce the launch of the National Heart Awareness Campaign in partnership with Mamador
L-R: A retailer at Mile 12 market, Knorr Brand Ambassador and Celebrity, Omotola Jalade-Ekeinde; and Customer Marketing Lead, Unilever Nigeria, Mrs. Folake Awe, celebrating World Food day by rewarding retailers at the Mile 12 market in Lagos recently
Atlantic Bond Inks Agreement with Badagry on Community Development The Atlantic Bond Initiative, ATBOND, has sealed an agreement with Badagry Kingdom towards socio- cultural and economic development of the community. The deal which was concluded at an event organised by ATBOND recently, will further strengthen the bond between Nigeria and the United States of America through cultural cooperation. Founder of the initiative and Human Rights activist, Mr. Rotimi Vaughan pointed out that the history of Badagry kingdom as it relates to slavery had been negatively impacting affecting
Power Oil Reaches Out to Ibadan Customers The Ibadan community has benefitted from the Power Oil Heart Health Initiative aimed at encouraging and promoting a healthy lifestyle among Nigerians. The exercise which forms part of the corporate social responsibility of the organisation is meant to go round the country and has presently been established in 10 camps including Lagos, Abuja, Ibadan, Owerri, Onitsha, Port Harcourt, Kano and Kaduna among others. According to the company, the Heart Health Mission initiative was primarily aimed at bringing free basic health check-up closer to the public with the assistance of certified doctors, while also sensitising them on ways to keep a healthy heart and to maintain a low calories body system. Speaking at the programme which held at the palace of the monarch of Moniya community in Ibadan, Public Relations Manager of the company, Omotayo Azeez, noted that specifically, the brand sought to educate and enlighten Nigerians on the connection between a periodic medical check-up and long life as well as bring their consciousness to live a healthy heart lifestyle. “The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body and be cautious about what they consume so as to enjoy good health and live long. As plans to cover a substantial part of the country, we have further extended our outreach to the hinterlands and we are happy about the huge turnout in this community,” she said. The monarch of the host community, Chief Karimu Adigun, also lauded the program which he said was first of its kind in the community. “Apart from the free checkup, we have also learnt a lot on how our choices of food determine our health status . I must commend power oil brand for this initiative which considered first, the well being of the public,” he said. In addition to this programme, the company has also been sponsoring other projects with similar health objectives such as the annual Power Oil Walk-Heart -on as well as the annual Pay With Calories initiative which held its third edition in three locations recently.
its economic status, hence the need for the latest development which seeks to put an end to modern slavery. “This marks the beginning of green achievement in Badagry, Lagos State and Nigeria as a whole. The whole idea was for economic and cultural advancement and in particular, to reconnect blacks in Diaspora to their root. “We are working in connection with African Village in Sheldon, South Carolina, USA to bring this dream to fruition and it is expected that both economies will reap bountifully in this arrangement” ,Vaughan stated.
While receiving members of the organisation, the Akran of Badagry, Aholu Menu-Toyi 1, lauded the initiative and urged all to support and pray for the success of the project which would expose the environment to global investment and other opportunities. The monarch added that, “This initiative, in addition to increasing our foreign exchange earnings will attract influx of the blacks in Diaspora to our community. I therefore give my total support; so also that the black in Diaspora will trace their root to Nigeria‘,’ he said. Vaughan also disclosed that plans were
Investcorp Rebrands, Unveils New Identity Africa’s Leading health service provider, Investcorp Medicare Limited, has unveiled its new identity to be Wellness Health Management Services Limited. The company revealed that the decision to rebrand followed its desire for better service delivery for the benefit of everyone. According to the company’s Executive Director, Mrs. Adetutu Afolabi, the latest development was to reposition and excel in the role of providing quality healthcare solution that offered superior services which the company was known for and that the organisation’s new name came with a wide-range of improved healthcare services designed to meet the needs of every client. “We work with our corporate partners to develop innovation and high quality healthcare solutions that offer superior service experience, more convenience and flexible which ensures that our customers derive maximum value for their money. “Some of the benefits enjoyed by our
customers include but are not limited to: Flexibility-which ensures that clients can change their hospital/service providers and also upgrade their health plan benefits at any time during the policy period; convenience-which allows our registered client with a membership card to access, our national network of over 1200 bestin-class primary, secondary and specialist hospital even when they are outside their area of residence without stress. “Also, with our seamless referral system, clients can take maximum advantage of the wide range of medical specialist available within and outside our network of service providers through our end-to-end referral system”, Adetutu stated. She also introduced the company’s new structure which is clients’-focused. According to her, the latest which is called ‘Client Engagement Programme’ permitted continuous engagement and interaction with clients while clients could also enjoy regular updates on their health plan and have access to general health information.
Mixed Reactions Trail New ‘Gala Mega’ The latest from UAC Foods Limited (UFL), ‘Gala Mega’ which was announced recently has continued to generate mixed reactions among consumers. While the new product which sells for N100 has been well commended by some customers for its nutritional value as well as the extra size which makes it more filling than the regular sausage roll which still sells for N50, others have given it knocks. Those not satisfied with the latest product pointed out that there was only a slight difference between the new product and the one sold for N50, adding that ‘Gala Mega’ was just a strategy to beat recession by the producer. A motorist who simply identified himself as Akin said, “they claim it is more nutritional, meatier and weightier than the sausage roll but I can’t see all the
claims except that it is a little bit bigger in size but not in weight”. Akin also blamed the company for reducing the sausage quantity which he said no longer gets to half size of the roll. According to the General Manager Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba the new product was come about as a result of the yearnings and desires of consumers across the country for a more filling and nutritional snack to keep them going in their daily hustle. Mrs. Ihekwaba revealed further that Gala Mega was the first sausage roll in Nigeria to include micronutrients for the health and nutrition of its consumers, adding that the product was greatly enriched with vitamins and minerals such as Zinc, Iron, Folic acid and Iodine, as well as Vitamin B1 and B2, prepared from pure beef filling and rich pastry.
in top gear for the Lagos-Oyotunji Cultural Heritage Fiesta which will hold in Oyotunji African Village in Sheldon, South Carolina, USA ,later this year. It would be recalled that the ATBOND team recently paid a visit to Osun State Governor, Rauf Aregbesola, where the governor pledged his support and commitment to the mission which was to establish a modern link between Lagos, Nigeria and South Carolina, USA, as well as endorsed the organisation as the custodian and promoter of socio-cultural relationship between the two economies.
Indomie Awards Scholarship to Msc Students No fewer than 12 students across Nigerian universities have benefitted from the 2015/2016 session of Dufil M.Sc Nutrition Scholarship Awards . The initiative which kicked-off in 2009 is one of the numerous corporate social responsibility, CSR projects of Dufil Prima Foods Plc, aimed at supporting and training high level manpower in the field of Nutrition and Dietetics and strictly for Nigerian students studying nutrition and dietetics at the Masters’ degree level. At the cheque presentation ceremony, Brand Manager of Indomie, Mr. Amber Yadav noted that the company was impressed to have associated with the initiative which afforded it the privilege to give back to the society, most especially, the field of Nutrition and Dietary which the brand was synonymous with. “Dufil has always associated with the Nutrition Society of Nigeria (NSN) and this is one of the reasons for focusing on students studying Nutrition and Dietetics as this discipline has a huge impact on our diets and overall health ”, he said. Also, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju,pointed out that the firm was constantly poised to supporting programmes and ideas which has impact on the health of Nigerians. He said, “We want to re-write the nutrition template of our dear country and as a brand, we are committed to raising seasoned professionals in this field that can be mentioned globally. We hope that in the nearest future, Nigeria would be able to boast of quality manpower in this field and a huge number of qualified and competent professionals.” One of the beneficiaries, Ms. Yerimah Akintiyari, a post-graduate student at the Ahmadu Bello University, ABU, Zaria, Kaduna State, commended the support which she said was timely. According to her, the gesture would aid her pursuit for adequate knowledge and skill that would be relevant in fighting the scourge of malnutrition in the country.