trade shows, can be purchased at Ace and Do it Best hardware stores across the country, as well as online. One of the more popular products is OdorXit’s Concentrate option. It’s useful for clearing up medium to large messes—walls, floors, refrigerators, etc. Unlike primer-based products like Kilz, which cover up the cause of a smell, OdorXit removes that source. If an investor decides to go the primer route, they have to coat every single surface or the odor will seep out. Or if there’s a scratch or tear, the smell will still escape. Fighting odors often involves a little detective work, Meyer said. It’s not enough to detect an odor is present—you have to find where it’s originating. Treating a spot on the carpet won’t make a difference if the smell has actually gotten into the floor or joists. Luckily, Meyer’s professional background has benefited her here. She used to be a technical researcher for Procter & Gamble on its line of diaper products. ‘YOU’VE GOTTA GO WITH IT’
In addition to the help line, OdorXit provides an in-depth “Odor Wizard” on its website (www.odorxit.com/?wizard&src=OXEmail) that covers dozens of stenches. If a customer can identify the type of smell and where it’s coming from, the Odor Wizard will explain what caused it and list possible solutions. While OdorXit is Meyer’s main focus these days, she still owns 10 rental properties and stays active in her local REIA. The ultimate goal: To make OdorXit a multimillion-dollar business. Considering just how many potential uses the products have—from clearing away smoke smells in office buildings to defunkifying apartment complexes—that may be completely doable. If you’re a real estate investor, maybe your daily headaches could provide the inspiration for a new product or service, just like it did for Meyer. Her advice: Go for it. As a group, real estate investors tend to have an instinctive talent for entrepreneurship. They’re used to solving problems, and solving those problems quickly, unlike a large company that might mull over a new product for years before putting it out in the marketplace. The investor’s natural hustle can be a huge advantage. After all, if you’re facing a problem as an investor, there’s a good chance that someone else does, too. If you find a solution, you could help them—and create a major new opportunity for yourself, too. “If that’s your passion,” Meyer said, “you’ve gotta go with it.” •
Increase Your Profits with DAWGS! Time is money - DAWGS Steel Security gives you safe and secure managed access to your properties. Why DAWGS saves you time and money: • No Break-ins– Resulting in faster turnaround times, plus ontime, on-budget projects. • No Lock Boxes or Key Management – No need to keep track of keys and lock boxes with contractors and tradesman. DAWGS doors with a built-in 4 digit code solves this problem. • No Stolen Tools and Materials – With DAWGS, contractors can leave tools and materials in the property overnight and start working first thing in the morning. This reduces the time and the cost of the rehab. • No Safety Concerns – Real estate agents sell properties faster when they feel safe showing properties and are guaranteed reliable access with DAWGS doors. Contractors also feel a lot safer working in a secure property.
Mention Promo Code: THINK REALTY to receive 10% off your first rental
Learn more about DAWGS James Hart is senior staff writer for Think Realty Magazine. Contact him at jhart@ithinkbigger.com.
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