ISSUE 015
Lately I`ve been drawn to ask the question what is modern? I asked designers, creatives, and art directors to lend their opinion, and they all had one common answer, “Modern is now.” Letting go of the past is near impossible, history does repeat itself but it also renews itself. Everything is the same yet different and that is what we strive to show you at THINK. A coat is still a coat, but a designer can choose to interpret that coat in a modern way by using age old cutting techniques and quality fabrics with little to no impact on the planet. There is nothing in this magazine that hasn’t been seen before, we feature clothing, furniture, architecture, and the fascinating world of wearable technology. But what is different is all these designers are consciously creating their collections using renewable materials, working with local artisans, or reusing waste. Can any product be 100% sustainable? Probably not, but it can be made to a higher quality making it last longer; the end result less waste. I have always thought that the general public aren’t really interested in giving up their creature comforts just because it’s sustainable. But what if you could have the best of both? Luxury and sustainability are at the opposite ends of spectrum but larger brand names are trying to bridge the gap, and smaller designers are showing them how. Sustainability is about things that last and consumers now want brands to lead the way in reducing waste, giving back, and creating quality products.I hope you’ll enjoy reading and looking at this issue.
3