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Visitnorway travel portal delivered by a multinational team in Kraków One of the global travel
9, just around the corner from
and work daily with adaptation and
industry´s most recognized
the Planty Park surrounding
localization of web content into 11
and celebrated sites is
the UNESCO-protected Old
different language versions.
Norway´s national tourism
Town.
This team of web editors are a truly international group, hailing from
portal – Visitnorway.com. by Angel Lopez Peiro
Can you actually learn about a country simply by visiting an internet site and choosing one of its many language versions? Angel explores how a multinationam team from Kraków delivers content for a well known travel portal.
What is less well known is that
In this elegant 19th century building
Austria, Spain, Denmark, Sweden,
many of the different language
are the Polish offices of leading
Belgium, Russia, Italy and of course
versions are delivered from
Norwegian digital consultancy
Poland. VisitNorway is a good
Kraków. Specifically, from the
Making Waves. Many of the 20 strong
example of how virtualization works
Content Services team are based here,
in practice, with a core team in Oslo,
newly renovated Ulica Asnyka
Norway producing English and Norwegian versions of the portal, and then a complex web of digital workflows managing daily tasks across the whole team. For local online campaigns in the different national markets, each Kraków-based editor also collaborates closely with the Marketing manager of Innovation Norway, located in the respective country they are responsible for.
Visitnorway portal editorial team in Kraków.
17
www.thinkkrakow.com