Think Krakow Magazine

Page 17

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Editorial Features

Visitnorway travel portal delivered by a multinational team in Kraków One of the global travel

9, just around the corner from

and work daily with adaptation and

industry´s most recognized

the Planty Park surrounding

localization of web content into 11

and celebrated sites is

the UNESCO-protected Old

different language versions.

Norway´s national tourism

Town.

This team of web editors are a truly international group, hailing from

portal – Visitnorway.com. by Angel Lopez Peiro

Can you actually learn about a country simply by visiting an internet site and choosing one of its many language versions? Angel explores how a multinationam team from Kraków delivers content for a well known travel portal.

What is less well known is that

In this elegant 19th century building

Austria, Spain, Denmark, Sweden,

many of the different language

are the Polish offices of leading

Belgium, Russia, Italy and of course

versions are delivered from

Norwegian digital consultancy

Poland. VisitNorway is a good

Kraków. Specifically, from the

Making Waves. Many of the 20 strong

example of how virtualization works

Content Services team are based here,

in practice, with a core team in Oslo,

newly renovated Ulica Asnyka

Norway producing English and Norwegian versions of the portal, and then a complex web of digital workflows managing daily tasks across the whole team. For local online campaigns in the different national markets, each Kraków-based editor also collaborates closely with the Marketing manager of Innovation Norway, located in the respective country they are responsible for.

Visitnorway portal editorial team in Kraków.

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