CONTENTS
JANUA RY 2018
ON THE WEB // iTHINKBIGGER.COM Web Columnists
PRODUCED BY
Visit www.iThinkBigger.com for articles full of insights and strategies from our exclusive Web columnists.
Thinking Bigger Business Media Inc. ADMINISTRATIVE
Kelly Scanlon Publisher Megan Scanlon Operations and Events Manager EDITORIAL
Katie Bean Executive Vice President PRODUCTION & GRAPHICS
Carolyn Addington Production and Traffic Manager Kevin Fullerton Design Consultant
aspire for more
whitespace revenue zone
Shawn Kinkade
Four Things You Must Do If You Want to Scale Your Business
Elizabeth Usovicz
Pipeline or Funnel? How to Turn Prospects and Leads into Customers
Dan Videtich Photographer CONTRIBUTING WRITERS
Katie Bean, Ruth Baum Bigus, Dawn Bormann, Sean Dawson, Pete Dulin, James Hart, Kate Leibsle, Melody Rayl, Elizabeth Usovicz, Chris Wunder
Business Calendar
Find out about hundreds of business events, networking opportunities, classes and workshops. Article Archives
Did you miss an issue? Search our archives for thousands of articles. 25 Under 25 � Awards
Learn more about the 25 Under 25® Awards Program for businesses with fewer than 25 employees. www.25Under25.com
S M A R T C O M PA N I E S / / P O D C A S T
P.O. Box 754, Shawnee Mission, Kansas 66201-0754 (913) 432-6690 (888) 432-6444 FAX (913) 432-6676 editor@ithinkbigger.com sales@ithinkbigger.com iThinkBigger.com A WBENC-Certified Women’s Business Enterprise See our SRDS listing at www.SRDS.com
Produced by Thinking Bigger Business Media Inc. FOR ARTICLE REPRINTS
Smart Companies Radio is on SmartCompaniesRadio.com
Contact ReprintPros Jeremy Ellis (949) 702-5390 or www.reprintpros.com Copyright © 2018, Thinking Bigger Business Media, Inc. All rights reserved.
iTHINKBIGGER.COM // EXTRA
The information gathered and opinions expressed by the authors are intended to communicate information and are not necessarily the views of this publication. The intent of this
You don’t have to wait until the next issue to get more valuable
publication is to provide business professionals with informative
strategy articles! Go to iThinkBigger.com and subscribe to
and interesting articles and news. These articles, and any opinions expressed in them, are for general information only and are not
iThinkBigger.com Extra. You’ll get weekly updates about news,
intended to provide specific advice or recommendations for any individual or business. Appropriate legal, accounting, financial or
events and information that will help you grow your business.
medical advice or other expert assistance should always be sought from a competent professional. We are not responsible for the content of any paid advertisements. Reproduction or use, without permission, of editorial or graphic content, in any manner is
Follow @iThinkBigger 6
THINKING BIGGER BUSINESS // January 2018
Join the Thinking Bigger Business Media Group
Like Thinking Bigger Business Media
prohibited. Thinking Bigger Business(ISSN 1068-2422) is published 12 times a year by Thinking Bigger Business Media, Inc. Subscriptions are $24.99 per year. This amount includes varying sales taxes, which are contingent upon the location in which the publication is sold. Standard Mail Postage Paid at Shawnee Mission, KS.