fAmous for Price If you’re famous for Price, people expect lower quality and will accept poorer service but not to the point that either of those no longer exists. Ultimately they want value for money. When your customers are saying; “they are the best value” or “they do such a good job for the price” it’s not that quality and service don’t matter, they do. However, the price is the driver.
fAmous for service
fAmous for QuAlity Imagine you want to be famous for Quality, That’s your lead wheel. Obviously if quality is your chosen strategy, it’s going to cost you more to do business, so you can’t be cheap with price. But you do need a pricing strategy that matches the quality you provide. Too cheap and the perception of quality disappears. Too expensive and the quality is not valued. You will also need to provide a good level of service. There is an expectation that quality products or services come with good customer service. ultimately price and service are the back wheels of your tricycle, keeping it in balance, but quality is the lead wheel. It’s what you stand for. It’s what your customers rave about. when your customers talk about you they are saying; “you make the best xxxxx or “you provide the best yyyyyyy”. That’s what makes you famous!
And finally, if you want to be famous for Service. Lots of companies want to be, but very few manage to deliver, and that’s why it’s my favourite business strategy, and the one I spend the most time implementing in the companies I work with. If you can get it right, you can really own the market. So the idea is that you take better care of your customers than anyone else. Again quality and price matter but customers will pay more for less if you provide a level of service that blows them away. when they talk about you and say; “you are amazing” or tell people that “you are the best to deal with” - winning!
ROWDY MCLEAN for more info on roWdy mcleAn, visit: WWW.ROWDYMCLEAN.COM
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