meet the foxy teAm WHAT THE FOX IS A TEAM OF EXPERTS WHO SHARE A PASSION FOR PLANNING, DESIGNING AND DEVELOPING EVERYTHING YOU NEED TO MAKE YOUR BUSINESS DREAMS COME TRUE. THESE CREATIVE SPECIALISTS ARE IMPRESSIVE AS INDIVIDUALS, BUT WHEN YOU PUT THEM ALL IN THE FOX DEN TOGETHER – THERE’S NOTHING THEY CAN’T DO.
tAlK to nitA About oPtimisinG inbound mArKetinG for your business: PHONE (07) 5443 7743 NITA@WHATTHEFOX.COM.AU
tiP: Focus on your customer. That’s what i bring everyone back to. Every decision you make about every piece of marketing, every new offer you have, every new product you develop should be related directly to the needs of your customer. So you need to know them intimately and know what their needs are and what motivates them.
nitA childs
AdriAn PAinter
Creative Director
Operations Manager
Affectionately known as ‘Mumma Fox’, Nita’s primary focus is on client strategy and education – so rather than keeping all of her oodles of knowledge held tightly to her chest, she sprinkles it around like fairy dust.
“Make your brand and marketing stand the fox out!” Adrian says, and boasting 24 years in the design and sales industry he sure knows what he’s talking about, so you better make sure you listen (if you want your business to stand out from the crowd). adrian brings a witty perspective and expert wisdom to the WTF team and is in charge of guiding the clients on a successful journey and making sure his team continually surprise and delight their customers.
along with delivering strategies in workshops and one-on-one with clients, Nita also oversees the creative and strategic direction of all work at each touchpoint of the business, making sure the goals discussed at the welcome stage are followed through to the end of the campaign. “Often at What The Fox we’ll have lots of different clients who have quite large multifaceted projects and my superpower is being able to jump between those projects and know exactly where the tweaks need to happen.” A designer by trade, Nita can nail the aesthetic of a campaign, while her experience in marketing means she can couple that with a killer strategy. Nita also has a background in education, which explains why she’s so passionate about helping people learn and apply that knowledge through a tailormade strategy.
In his past life, Adrian managed a creative team, a design studio and a team of account managers and production staff for ANZ past nine years. “I have always had a passion for art, design and people; studying Visual Arts at The University of Melbourne where i graduated as a secondary school art teacher,” he says. “But my path soon changed as i started work as a freelance Graphic Designer for a three-month contract that turned into four years. From there I professional developed working in print production, customer service, account management to my last role as a contract manager in charge of a $30m portfolio of design, print, warehousing and logistics for the ANZ Banking group nationwide.”