WORKING ON YOUR WORDPRESS WEBSITE SKILLS BOOTCAMPS INDIGITALMARKETING WWW.DIGITALSKILLSHQ.COM MODULE 3
SOCIAL MEDIA MARKETING VIDEO EDITING & ADVERTISING REPUTATION MANAGEMENT SEARCH ENGINE OPTIMISATION WORDPRESS WEBSITE BUILDING EMAIL & OFFICE APPS SKILLS BOOTCAMPS IN DIGITAL MARKETING INTRODUCING OUR SKILLS BOOTCAMPS Our Digital Marketing Skills Bootcamp is a 12 Week training programme that is designed to give start up and small businesses the practical digital marketing skills needed to succeed in the competitive digital markets of 2023 and beyond. Ours is the most flexible Skills Bootcamp in Digital Marketing with courses starting every week and it's FREE to most participants! READY TO SIGN UP? Ask your Business Advisor to refer you to the programme at: www.digitalskillshq.com/businessadvisors or email businessadvisors@thinkemployment.com learn all of these skills! WWW.DIGITALSKILLSHQ.COM 0800 058 4505
WHAT'S COVERED IN THIS MODULE? Domains and Website Hosting Website Planning Wordpress Terminology, Wordpress Settings WHY DOES YOUR BUSINESS NEED THIS? BUSINESS BENEFITS AND TAKE-AWAYS: VALUE IN £'S STERLING FROM THIS MODULE Themes & Plugins, Navigation Wordpress Posts/Pages The Legal Pages £514 Without a website, people may question your legitimacy as a business Having a professional website is an opportunity to make a great first impression and give people comfort that you ' re a real business Showcasing your brand to your prospective customers is one of the most important things that you can do. Professional Website Understanding of Wordpress Legally Covered 12 Months of Free Hosting Increased Exposure Increased Efficiency WWW.DIGITALSKILLSHQ.COM 0800 058 4505
SKILLS BOOTCAMPS IN DIGITAL MARKETING
AN INTRODUCTION TO TOPICS IN THIS BOOTCAMP MODULE WORDPRESS
Do you need a website for your business? Then this is the module for you! WordPress is a Content Management System (CMS) which allows you to host and build websites
It is a great place to start if you are a newbie to web design, specifically built for blogging and website development. It is also super SEO friendly (more on SEO in a later module) and includes comments, tagging, links and hyperlink management, and content categorisation.
You might ask, “why do I need a website?”
Let’s assume you are a coffee shop owner, and a person nearby is using their smartphone (Google Maps or a similar app) to search for a coffee shop. The person using that app or map may not be able to find your coffee shop as you are just around the corner. This means you miss out on a valuable customer. The moral of the story is you need to be online Having a lovely shop front is great, but if the customer is not in front of it, how will they know it’s there?
In the olden days, you had to find and pay a developer if you wanted a website. Needed a minor amendment making or to add a new seasonal menu?
You had to find the said developer and pay them again. WordPress allows you to build your website, and with a wide range of templates and themes available, it can be set up in just a few clicks. With the expert help of our tutors, you will learn how to use WordPress and its many features, including SEO plugins to maximise traffic to the site, widgets to display additional content, site map creation and security, to name just a few!
Critically you can update it whenever you like with news, new products events and more at no cost.
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TECHNICAL BASICS DOMAIN NAMES AND WEB HOSTING
Do Domain Names and Web Hosting mean anything to you? Did you even know these are two separate things?
What is a Domain Name?
A domain name is the address of a website that is entered into the browser's URL bar to visit your website. So, in other words, if your website were a house, then your domain name would be its address!
What is Web Hosting?
Web Hosting is where your website and all the files in it live. So, if the domain name is the address of your house, then web hosting is the actual house at that address!
To simplify, a domain name system is like a vast updated address book. Think Yellow Pages but bigger! And behind each domain name is a web hosting service that stores all that website's information. Although these two services are different, they work together to make a website possible
Without domain names, it wouldn't be possible for your customers to find you, and without web hosting, you wouldn't be able to build a website. Got it? Great.
In this module, we are going to guide you through the process of securing both a domain name and a web hosting service to meet the needs of you and your business We will give you the knowledge required to understand the hosting features and the importance of SSL.
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SKILLS BOOTCAMPS IN DIGITAL MARKETING
3TECHNICAL BASICS
WHAT IS AN SSL?
SSL stands for Secure Sockets Layer In short, it's the standard technology for keeping an internet connection secure and safeguarding sensitive data sent between two systems This prevents criminals from reading and modifying any information transferred, including personal details. A website must be protected by an SSL certificate, which makes the padlock appear in your browser. This is important if you sell products and services to customers via your website!
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IN THE NEXT MODULE..
ELEMENTOR & ITS ENDLESS POSSIBILITIES
While this module introduced you to web design, the next module will help you put the icing on the cake! While WordPress is perfect for simple blog posts and basic websites, Elementor is a popular WordPress website and webpage builder plugin that brings a whole host of tools to the WordPress world. And, while WordPress provides the framework of the building, Elementor lets you build a magnificent mansion upon its infrastructure.
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