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Create an IDENT FOR 4SEVEN

I WILL BE LOOKING INTO THE STYLE GUIDES OF EACH CHANNEL TO SEE THE GENERIC FEATURES SUCH AS: COLOUR TYPEFACE SIZE SPACING POSITIONING


THE BUZZ CREATED ONLINE NEEDS TO BE INCORPORATED INTO THE LOOK AND FEEL OF THE IDENT

SOCIAL MEDIA

bLOGGERS

COMMENTATORS


IDEA 1 TEXT WILL CONSIST OF TWEETS, FACEBOOK MESSAGES, BLOGGER QUOTES, HASHTAGS, NEWS, AND PROGRAM INFORMATION COLOURS WILL REFLECT THE CURRENT 4SEVEN COLOUR SCHEME THE CAMERA WILL ROTATE AROUND AND THROUGH THE TEXT TO GIVE DEPTH ZOOMS OUT TO REVEAL 4 AND 7 MADE UP BY THE TEXT


IDEA 2 LINES WILL ACT AS A METAPHOR FOR THE INCONNECTION OF SOCIAL MEDIA COLOURS WILL REFLECT THE CHANNEL 4/7 IDENT THEY’LL JOIN TOGETHER FROM DIFFERENT ANLGES TO PRESENT THE FINAL IDENT THE OVERALL LOOK WILL BE BUSY AND STYLISTICALLY INNOVATIVE.


4seven