The Voice of Louisville

Page 59

BLUEGRASS GIRL KELLIE LYNNE FREY & SHELLEY BYINGTON WRITTEN BY LILY M. NEAL

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hat started as an instant connection their freshman year of high school has turned into a business partnership that has brought Shelley Byington and Kellie Lynne Frey closer. Their families were both from Jamestown, Ky., and their birthdays are less than a day apart. They have been close, lifetime friends ever since the day they met. Their personalities are different, but they complement each other. Byington focuses on logistics while Frey excels on the creative side. They were such close friends for so long that it may have been inevitable they would go into business together. Byington had been at a marketing firm in Lexington for over 10 years, so when the opportunity arose, she decided to go into business for

SUMMER 2015

herself, bringing her longtime friend Frey with her. Byington and Frey have had professional experience in different areas, and their unique skill sets combined make going into business easy. Byington said in an interview with the Voice, “a lot of our business is based on relationships with other people, because that’s a part of who we both are.” Officially started in January 2015, Bluegrass Girl has stayed busy with projects for

clients ever since. They specialize in logo development and branding packages, corporate apparel program, customer appreciation gifts, retail packaging, special event apparel, merchandise design, point of sale displays, event giveaways, trade show displays, private label merchandise, and promotional products. A sense of achievement drives them both

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