“ and plant daddys" – as often as possible. “I truly love what Forage has become to us and so many of our patrons,” she said. “It has become much more than just a store filled with beautiful plants (and is) a community of people, now friends, who happen to patron our store. We all come together over a common interest and have formed relationships because of them. That is the main reason that I love working with plants.” Summer Brown, Forage’s sales manager and installation specialist, works closely with customers. “We have exotic plants and wonderful hobby growers who bring us plants when they are available,” Brown said. “The plant industry is booming, and plants are a winning design trend with good reason. Research shows that plants increase our mood and productivity. They lower
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THE VOICE OF LOUISVILLE
our blood pressure and help us feel more grounded.” For more amateur growers, Forage happily consults and connects with anyone who has plant-related questions. “We offer free consultations for homes and offices if someone is feeling lost on how to add them to their space,” Brown explained. “We are known for our fast-growing Instagram (@forageplants) that’s full of knowledge from beginner to advanced plant care. We are major hand holders and have customers from all walks of life. ... I answer about 100 Instagram direct messages a day from people all over the country to help them take care of their green babies.” Brown’s favorites for beginners include peace lilies, snake plants, ZZ plants and just about any philodendrons.
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The plant industry is booming, and plants are a winning design trend with good reason.” — Summer Brown
“My favorite plant of all time is the Bird of Paradise,” she said. “They’re stunning and make such a statement, plus they are really tolerant.” “Bird of Paradise and many ficus varieties (fiddle leaf figs and Ficus Audreys) are true showstoppers,” Fairman concurred. “They can transform any space and make it feel luxe, and we are here for that! Approachable luxury is the name of our game and we think everyone deserves that.” V
Left: Owner Jamie Fairman. Photos from Forage by Susan Jordan Love Hunters.
MARCH 2019