DOMOTEX 2018 Review - part 2 Developing ambition Condor Carpets Condor Carpets has more visibility in the market than ever thanks to creative new branding and a relentless commitment to the introduction of new products that are carefully judged to meet consumer demand. "We are known for our product development and now we are more ambitious than ever," said Paul Harris and he brought more than a dozen new ranges to Domotex to prove it! The new brand-led approach started at Domotex two years ago with Condor’s new soft-style Intenza collection and sales have gone from strength-tostrength with a range of offers from chunky yarns and textures through to velvets in a good range of attractive colours. Now, polyester is becoming more important in the mix and with the new emphasis comes a new brand, Sensys, which will deliver softness alongside the extra performance and bleach cleanability that is increasingly attracted to the UK consumer and a reliable offer for the retailer. There are likely to be up to 6 ranges from Condor during the year but the debut for Sensys at Domotex was Amore - a finely crafted polyester carpet in two weights, (pictured with Leonie de Jongh of Condor). A distinctive feature of all Condor’s carpets now is their certification to the prestigious Eurofins Gold certification. During last year, the company introduced a new latex backing, manufactured by Condor to a unique formula, to reduce VOCs for improved indoor air quality, independently tested and verified by the Eurofins laboratories. T +31 (0)38 477 89 11 ww.condor-group.eu
“We are known for our product development and now we are more ambitious than ever” Paul Harris, Condor Carpets.
Boosting the brand Timzo Carpets Timzo Carpets is now a year on from the acquisition by Condor Carpets and are using this extra strength to good effect in developing further its reputation as a world leader in polypropylene loop pile carpets. “Timzo is well established as a highly successful business with a strong brand but the Condor move has given us an extra boost to allow us to expand our market further,” said Paul Meadows, UK sales manager (pictured right). “The new synergies we have in production, purchasing of raw materials and distribution ensure we can continue to be competitive while investing in attractive new products," he added. Evidence of this was on hand at Domotex with the launch of a set of stylish “smallpattern” ranges which offer something fashionably different – Dundee, a neat plaid in seven colours; Panache, a hexagonal design in five colours; and Herringbone, also in five colours. Similarly stylish was the debut of Mosaic, a scroll-effect tenth gauge in seven colours with the look of a shadow cut-and-loop but without that tendency to flatten! And for the ultimate fashionistas, there is the introduction of Natura into the UK in both 4 and 5m widths – a range that has performed very strongly in Germany to meet the trend for a flatweave look but with the construction which doesn't allow pilling or stretching. Domotex was also the debut for a restyled Timzo logo that reflects the family feel of the Condor brand. T +31 (0) 38 385 44 77 www.timzo.nl
The new synergies we have in production, purchasing of raw materials and distribution ensure we can continue to be competitive while investing in attractive new products,” Paul Meadows, UK Sales Manager, Condor Carpets (pictured top right) 36 March 2018
Carpet&FlooringReview