Review: Showtime in Solihull
The Buying Groups’ National Flooring Show • May 17/18. 2022
Standing tall and proud Axminster Carpets As befits one of the industry’s most iconic brands, Axminster carpets has reinvented its point of sale with a striking set of smart, tall lecterns – flying the company’s signature red and grey branding. Two double-sided units cover the entire Axminster offer – seven collections (soon to be eight) of stocked and woven carpets.
“Axminster is a destination brand for consumers and these impactful new POS units are stylish and confident,” says head of marketing Amanda Grabham (pictured right).
New launches at the show included the top qualityVelvet Collection and also, Cobble Weave, a distinctive loop in 80% sheep wool and 20% yak hair which is hard wearing and stylish in two different designs and five colours.
“We have had a really positive reaction to them at this show – they stand out and put the product first and ensure consumers can view the full collection.” Axminster is backing up the in-store presence with a concerted drive in social media to continue building the momentum of the brand among consumers and driving sales to retailer partners. The company’s Instagram account already has 8,500 followers.
T 01297 32244 www.axminster-carpets.co.uk
King of the rug swingers Asiatic There has been some monkey business at Asiatic in their latest launch – the first-ever rug licence with exclusive British design house Clarke and Clarke for colourful carpets, influenced by nature. Monkey Business is one of 14 jungle print designs which Asiatic are showcasing for release later this summer, made from eco-friendly PET fibre. “This is real statement stuff,” says Neil Farrel of Asiatic (pictured left). “They are bold and bright, with a sense of humour – just what the market needs.” The Clarke and Clarke relationship reinforces Asiatic’s established credentials at the high fashion end of the rug industry curating collections sourced from around the world. Also on the show in Solihull were some of the latest options in the company’s own designer label Katherine Carnaby, strong colours with a sleek, shiny feel in viscous for that real luxury finish. T 020 8800 2000 www.asiatic.co.uk
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THE STOCKLISTS July 2022
