Marketing insights ...continued from page 49 consumers can select by colour, room, design style and their lifestyle.
Abingdon Flooring – StainFree Wilton
Ultimately, homeowners are looking for stylish, hassle-free flooring. They want their homes to look clean, modern and fresh, without spending hours on cleaning or maintenance. Furlong Flooring offer inspirational flooring options in every style and every price point, whilst always keeping up with the latest trends.
“To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns” Pattern is making a strong and welcome return to home interiors, but until now it hasn’t been available with stain free protection. The launch of Abingdon Flooring’s brand-new StainFree Wilton collection means flooring retailers can promote pattern with confidence.
making it a perfect addition to the renowned StainFree range that is backed with a 10-year wear warranty and is bleach cleanable. Furlong Flooring is a one-stop-shop when it comes to selecting flooring. Their handy online inspirational tool helps people to select the perfect flooring for their home. Whether it is carpet, vinyl, LVT, wood or laminate,
They reported seeing a clear demand for hard-wearing flooring solutions, as their collections of luxury vinyl tiles (LVT), real hardwood and laminate, continue to be popular. Hard flooring is extremely versatile, bringing either a traditional or modern feel to a room and gives homeowners complete flexibility over the look and feel of their home. But of course, carpet and vinyl are still king for people who want some soft-furnishing luxury in their homes. Furlong Flooring find that customers are looking for a wide range of soft-furnishing solutions – from cozy deep-pile luxury carpet for sitting rooms to easy clean geometric patterns for bathrooms. At Furlong Flooring, there really is something for everyone
Furlong Flooring – choose wood or carpet!
To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask designs. Millie Barlow, head of marketing, Abingdon Flooring: “It’s important to remember that for many interested shoppers, this might well be the first time they’ve considered a patterned carpet and so we’ve tried to make that decision a little easier for them. Creating a strong group on each lectern keeps the focus on a particular style of pattern – modern plaid or classic floral – and avoids the customer feeling overwhelmed and indecisive.” From contemporary plaids in Chatsworth, Chequers and Balmoral to the hessian-like Blenheim, the intricate florals of Chartwell and the damasks of Sandringham and Highgrove; StainFree Wilton makes a strong argument for choosing patterned carpet. Each style is available in a 4m wide and is made from high-quality polypropylene yarn, 50
For more information contact: Abingdon Flooring Adam Carpets Amtico Brockway Carpets Furlong Flooring Karndean Designflooring
T: 01274 655 694 T: 01562 822247 T: 0121 745 0800 T: 01562 828200 T: 01322 628707 T: 01386 820100
www.abingdonflooring.co.uk www.adamcarpets.com www.amtico.com www.brockway.co.uk www.furlongflooring.com www.karndean.com
THE STOCKLISTS July 2021