Marketing insights Making an Entrance First impressions count, so in addition to choosing a durable and practical floor for halls and stairs, this connective space needs to be welcoming and ideally have a wow factor. The Grosvenor Wilton Design Folio is a breathtakingly beautiful collection of original designs which can be recoloured, giving consumers the freedom to create a unique carpet for their home. Whether it’s contemporary styling, historic authenticity or a desire to inject a cultural flavour, Grosvenor Wilton’s design and manufacturing expertise delivers captivating carpets to suit any interior style. Each carpet is made to order and Grosvenor Wilton - Design Folio, Indigo can be woven in either 69cm (27”) or 91cm (36”) width in a choice of either a velvet cut pile in 80% wool 20% nylon, or a Brussels loop pile in 100% wool. To complete the look, all designs can be made into rugs, a perfect addition to the entrance hall or adjoining room. Pictured is the striking harlequin design in amber, royal blue and aquamarine – a key colour trend for 2020. Woven in a narrow width in a sumptuous velvet cut pile finish. Alternative Flooring Stair Art makes a great entrance. These stunning wool runners boast patterns created by British designers such as Divine Savages, Margo Selby and Ella Doran, with archive carpet designs by Lucienne Day, one of Britain’s most influential and best-loved 20th century designers. Divine Savages bring flamboyant prints to the floor with bold colour and print. Award-winning textile artist Margo Selby creates graphic patterns inspired by her hand-woven artworks. Ella Doran reimages nature in her designs including Waterlake, winning The Campaign for Wool, British Wool Carpet Award. For true works of art, Authentic Lucienne delights in sixties style with geometric designs meticulously reproduced from original archive carpet.
Kersaint Cobb - Morocco Runners, Tetouan
For glamour, Alternative have their first Stars runner. Expertly woven in British wool on axminster looms in Wilton, these unite traditional techniques and contemporary design. Stripes are natural partners for stairs and hallways too. If stripes are your things take a look at Margo Selby with Alternative Flooring. Created to easily mix and match throughout an interior, these are just the ticket for a smart and stylish entrance. Alternative Flooring champions design, craft and UK manufacturing. This British brand has been bringing award-winning designs to floors for 25 years. Contemporary carpet, rugs and runners full of inspiration and innovation with a heady dose of heritage. Runners are a beautiful and unique way to bring your hallway alive and add a stylish splash of colour. Lovingly handcrafted and made from 100% sisal, Kersaint Cobb’s sisal morocco runners make a fabulous focal point for any entrance, hallway and stairs. Sisal is a reliable and hardwearing option for stairs and hallways, runners come in a 69cm width so are sure to suit most staircases and have pre-finished, hassle free edges; the complementary broadloom sisals for each design ensures consumers can create a cohesive look for their home. Practical and durable, sisal offers plenty of exciting design and colour choices too, its natural fibres readily take on vegetable dyes, offering beautiful colour blends or solid tones. The trend for natural materials and rustic style not only looks great but is very hardwearing. Kersaint Cobb also offer coir matting in 6 colours; practical and low maintenance it perfectly protects floors from unwanted dirt and debris being carried into the home. It also sits well with wood, sisal or wool. With a Kersaint Cobb Flooring, you really can create a wonderful and enduring new look for your home. The choice of designs from Adam Carpets are sure to captivate consumers. Flare, a tonal herringbone in 10 feel good colourways offers a new level of design versatility.
Alternative Flooring - Margo Selby Stripe, Westbrook
Adam Carpets - Flare, Limoncello
38 April 2020
Carpet&FlooringReview