Stein Team Listing Presentation 2023

Page 1

An Introduction

#1

sales team in nyc for sotheby’s international realty 2020, 2019, 2018

#2

sales team in nyc for sotheby’s international realty 2023, 2022, 2021

#3

sales team nationwide for sotheby’s international realty, inc 2022

THE STEIN TEAM

Robin Stein Co-Founder & Associate Broker Head of Operations & Marketing Jennifer Henson Sales Associate Karen Moreau Sales Associate Jeremy Stein Co-Founder & Associate Broker Head of Sales, Global Advisor Nicole Diaz Executive Assistant Adelaide Owens Marketing Manager Manek Mathur Sales Associate Kat Trappe Sales Associate

Significant Sales & Accomplishments

RECORD-BREAKING SALES, UNPARALELLED MARKETING, SUPERIOR CLIENT SERVICE, AND 25 YEARS IN THE BUSINESS HAS MADE THE STEIN TEAM ONE OF THE TOP PRODUCING TEAMS IN NEW YORK

BUT WHAT MAKES US EXCEPTIONAL…

WE ARE AUTHENTIC WE ARE HONEST

WE ARE RESPECTED

$ 27.5 M

293 Lafayette Street $ 20 M

Hubert Street $ 20 M

M

M

Significant Sales DOWNTOWN $ 36 M
7
150
Charles Street $ 15.62
161 Hudson Street $ 14.6
565 Broome Street $ 21.7 M 421 West 21st Street 443 Greenwich Street
Significant Sales UPTOWN $ 32 M $ 25.25 M 740 Park Avenue $ 8.75 M 550 Park Avenue $ 7.55 M 885 Park Avenue $ 6.95 M 812 Park Avenue $ 6.7 M 925 Park Avenue $ 9.6 M 941 Park Avenue 520 Park Avenue

Significant TOWNHOUSE Sales $ 28 M

14 East 11th Street

$ 21.5 M

228 West 11th Street

$ 19.92 M

78 Morton Street

$ 17.6 M

81 Horatio Street

$ 15 M

44-46 Horatio Street

$ 13.95 M

41 King Street

$ 12.25 M

311 West 4th Street

The Stein Team Advantage

East 11th Street

GREENWICH VILLAGE // OFFERED AT $28,000,000

Achieved 98% of asking price, sold sight unseen

14

THE CHALLENGE

To sell a townhouse in Greenwich Village during the COVID-19 pandemic, where the luxury real estate market had declined by 25%, and on paper the home’s value was $22M. We devised a comprehensive marketing strategy by offering private showings to top luxury brokers prior to listing publicly and then incorporating virtual elements for a massive on-market campaign.

THE STRATEGY

Emphasizing the property’s privacy, move-in readiness, and outdoor spaces, we positioned it as a safe haven in the city. Utilizing social media, e-marketing, virtual open houses, and print campaigns, our marketing efforts generated enormous buzz and media interest in Mansion Global, the Robb Report, and the New York Post.

THE RESULTS

The property received extensive press coverage and exposure to Sotheby’s Auction House clients. Despite never physically visiting the home, we attracted 5 serious buyers, with three making offers. We accepted the highest offer of $28 million, tying a record for a 21’-wide home in NYC. This successful sale showcased our effective marketing strategy in a challenging market.

Utilizing a unique virtual marketing campaign, 3 of the 5 buyers submitted an offer without ever stepping foot in the home

1165 Park Avenue

THE CHALLENGE

In the summer of 2020, mid-pandemic, we were hired to take over a listing from another agent – the property was a rather tired classic-7 apartment on Park Avenue which languished on the market at $3.25m. The décor was a bit tired, the home was not well-lit, and it required updates in the kitchen and bathrooms.

THE STRATEGY

To rebrand and relaunch the apartment, we removed all the furniture and painted the apartment white to highlight its prewar details and brighten the space. After negotiating a costeffective staging arrangement, we transformed the space with beautiful furnishings into a well-designed home with colorful accents that appealed to the Carnegie Hill audience.

We launched the campaign to coincide with the start of the school year, re-priced competitively at $2.995 million to attract a broader range of buyers, and we scheduled showings on sunny mornings to showcase the captivating Eastern light.

The Results Were Exceptional FIVE OFFERS

THE RESULT

The apartment received an overwhelming surge of interest, with nearly 60 showings. We received five offers and entered into a contract at the full asking price.

EAST
UPPER
SIDE

We had a huge surge of interest, showing the apartment almost 60 times

before after

Sixth Avenue

SOHO // OFFERED AT $2,000,000

THE CHALLENGE

Selling a small 3-bedroom penthouse in Soho, measuring just 1,300 +/- square feet, posed difficulties due to two of the bedrooms being quite small, many features being outdated, and competition from other properties.

THE STRATEGY

We hired movers, painters, landscapers, and stagers. After a month of preparations, we positioned it as a movein ready 3-bedroom. We also launched a custom marketing campaign targeting top downtown agents to generate interest.

Potential buyers were deterred by the small size of two of the bedrooms. It was clear we were over promising and under delivering. Pivoting, we re-marketed the loft as a stunning 1-bedroom penthouse, offering two bonus spaces with flexible use for home offices, nurseries, or a home gym. We highlighted its exceptional terrace and entertainment areas.

THE RESULT

This change quickly attracted two interested single male buyers. With a slight price adjustment, we achieved a record sale price for the building and closed the deal swiftly.

196
Pivoting with a new marketing strategy resulted in tremendous success: a swift sale & a record price
Sold for a record price in the building

Laight Street

TRIBECA // OFFERED AT $5,750,000

After taking over the listing from another agent, we staged and rebranded the loft, resulting in a successful sale

28

THE CHALLENGE

After two and a half years on the market with another agent, 28 Laight Street, a beautifully renovated loft in Tribeca, remained unsold. The property had previously been marketed with a focus on entertaining, and targeting bachelors. We felt the buyer was not a bachelor, but most likely a family who would use all 3 bedrooms and drive out of town on the weekends. We believed that the most important facet to the property’s offering was a parking space that was included in the sale but had not been well publicized in the original listing.

THE STRATEGY

Once hired, we focused on repositioning the property to target family-oriented buyers and emphasize its unique amenity—a private parking space—that had been previously under-advertised.

We rebranded the property as “A family home offering the rare amenity of a parking space.” We staged the loft with neutral décor and launched a targeted advertising campaign.

THE RESULT

Within just 22 days of relisting, we successfully entered into a contract for the property, with a final sale price only 6% below the asking price.

Within 22 days of listing, we were in contract

Testimonials

“Like you perhaps, my expectations for a residential broker were low. Frankly they have a bad rap - set up showings, push to higher prices for larger commissions and convince you every place is great to get a deal done. Transactional at best. Essentially, I would do the work and have to be on guard. I wasn’t going to hire a partner, but a means to an end I’d have to manage closely.

Jeremy shocked me with his talent and professionalism. He’s built an analytical team and knows the market and business exceedingly well. Search parameters were fluid as I refined what I wanted. My time was valued yet he was available to talk through pros and cons at any time. We looked at properties - low and high - without prejudice. Each visit I learned more as he pointed out shortcomings I would have missed. Most impressively, when I found the right place, he negotiated hard on my behalf and knew how to handle the coop process flawlessly.

Jeremy earned my trust quickly and he will do the same with you. He’s smart and discerning, well-connected, with the big plus of being warm and fun. His ambition is to be my broker for life. The evidence of his integrity is he didn’t want me to overpay for what I was buying now, because he wanted to sell it later and it be a good investment for me. I credit him for the great outcome on my purchase of the perfect duplex on Park Avenue and give Jeremy my highest recommendation without an ounce of reservation. ”

“My wife and I have used Robin and Jeremy Stein as our real estate brokers for the past 15 years, representing us in the sale of four apartments in New York City. We have used the Stein Team to represent us because of their professionalism, market knowledge, hard work and ability to maximize value. In every instance, they have dedicated the appropriate resources, time and effort in managing the sale process resulting in a successful transaction.”

- THOMAS

“Jeremy and Robin are professional, knowledgeable and extremely effective. In addition, we always know that they will put our interests first. Twice, they have talked us out of purchasing homes, and each time something better came along later, just as they had suggested it would. We recommend Jeremy and Robin wholeheartedly.”

“Jeremy and Robin are the only people that I would trust as my brokers. They take the time to understand precisely what I am looking for, and as a result, constantly deliver the right stuff. Whether I’m on the buy side or the sell side, Jeremy and Robin always protect my interests, yet still manage to get the deal done. Both their strategy and execution are brilliant, and there’s no one else I’d want in my corner when it comes to residential real estate.”

- ERIC

“Thank you for the great job you and your team did in helping to sell our home. We always felt well supported, from our earliest meetings through the final closing. The time, effort, energy and focus that you showed really made a difference, and we appreciate the high level of communication with your team throughout the process. We would highly recommend your group in the future!”

“Jeremy achieved a great result for our apartment sale. Jeremy and his team repositioned our listing and attracted new buyers to an apartment that had previously been sitting on the market with another firm. Jeremy has a knack for identifying purchasers and leading them to close.”

- TIM

“Your broker becomes the most important person in your life when finding a home for your family. Jeremy and Robin were trusted advisors during these times in our life. I wouldn’t trust anyone else with that responsibility.”

- WILL

“My husband and I have worked with The Stein Team for nearly 20 years on multiple purchases and sales in New York City. We believe their entire team adheres to a standard of professionalism that is unparalleled in the NY real estate landscape. We have found that their knowledge of the market and of individual building dynamics is extremely helpful in setting expectations around price, value and timing. In every single transaction, we have been rewarded with a higher sale price or more favorable purchase price than we had anticipated prior to the transaction. Each time we have worked together, I have been struck by the way that they take the stress and anxiety out of the equation, and establish a working relationship that is pleasant and productive. I can’t think of anyone I would recommend more highly than the Stein Team.”

- ASHLEY B

“Jeremy and Robin inspire us. The way that they built a business with integrity and focus on relationships in an industry that is focused on transactions is admirable. Our values seem very aligned with The Stein Team.”

- MICHAEL H

Market Leaders

Market Leaders is a professional network comprised of 45 of Sotheby’s International Realty’s top producing agents across the country. We provide an unparalleled ability to reach prospective buyers through our proprietary network. Our ablity to connect people with properties is at the core of the tremendous value we bring to getting any deal done successfully.

45 Members top producing agents nationwide

$8.2 + Billion in annual transactions

$ 500+ Million in successful buyer-seller connections across the globe

Sotheby’s International Realty Advantage

Global Access to Buyers Unlike Any Other Brand

1,100 offices

26,000 agents

81 countries and territories

$167B in global sales volume in 2022

Privileged Access

OUR ALLIANCE WITH SOTHEBY’S AUCTION HOUSE EXTENDS TO A SHARED CLIENT BASE OF

700,000

Luxury Local Leader #1

Highest Average Sales Price Per Listing

*Statistics based on The Real Deal 2022 rankings among 5 largest Brokerages

#1 most profiled luxury

brand in the news

48M+ annual visits

57% of visitors outside the u.s.

Google Analytics, Full Year 2022.
* Statistics based on
sothebysrealty.com Imagine what the world’s most visited luxury real estate website can do for you.

Our Reach brings the world to your home

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

*Follower, monthly visits, and subscriber count taken as of July 2023 *Combined team member accounts 400K SUBSCRIBERS 119K FOLLOWERS 375K FOLLOWERS 19.4K FOLLOWERS 293K MONTHLY VISITS @SothebysRealty @SteinTeamNY 1600+ FOLLOWERS 66.6K FOLLOWERS 14K MONTHLY VISITS 900+ SUBSCRIBERS

No one can draw more eyes to your listing

We work with the best online and print publishers to drive better performance and more return for our clients.

Local, National, & International Advertising

NATIONAL

&

THE WALL STREET JOURNAL

Circulation: 1,024,294

Readership: 4,143,000

THE NEW YORK TIMES

Circulation: Weekday/Saturday: 483,701

Sunday: 972,774

THE NEW YORK TIMES

INTERNATIONAL EDITION

Circulation: 104,801

Geographic distribution: Europe, Asia, Pacific, Americas

BLOOMBERG MARKETS

Circulation: 382,473

Geographic distribution: Global

FINANCIAL TIMES

Circulation: 193,337

Readership: 1,625,987

Geographic distribution: Global

THE LOS ANGELES TIMES

Circulation: 220,780

ROBB REPORT

Circulation: 102,000 +

LUXURY PROPERTIES

Circulation: 146,000

Geographic distribution: Asia

MANHATTAN MAGAZINE

Circulation: 50,000

Readership: 216,000

HAMPTONS MAGAZINE

Circulation: 40,000

QUEST MAGAZINE

Circulation: 631,750

ARCHITECTURAL DIGEST MANHATTAN

Circulation: 89,440

CT COTTAGE & GARDENS

Circulation: 40,000 INTERNATIONAL
REGIONAL

Curated Listing Launch

Preparing Your Home

POSITION

• C omparative Market Analysis

• Analyze current market conditions

• Thoughtfully and competitively price

PREPARE

• Understand Building Policies

• Marketing Plan & Strategy

STAGING

• Furnishings & Decor Staging

• Virtual Staging

IMAGERY

• P rofessional Photography

• Floor Plan

On The Market

LAUNCH

• Notify Our Elite Broker Network

• Public Relations & Media Management

MARKET

• Exclusive Brochure & Mailing

• E-Marketing & Print Marketing

• Social Media

SHOW

• Private Appointments

• O pen Houses

• Broker Events & Tours

KEEP YOU INFORMED

• Share prospective purchaser feedback

• Monthly Marketing Reports

• Bi-Weekly Comparable Reports

NEGOTIATE

• Q ualify prospective purchasers

• Transmit any and all offers

• Negotiate and agree to terms

• Accept best offer

CONTRACT

• Retain Attorney

• Fully execute Contract

• Review Board Package or Purchase Application

• Purchaser Approval by Building

CLOSE

• Move Out

• Walkthrough

• Closing

Virtual Solutions

The Stein Team has created new best practices to continue to serve our clients with a level of service that they have come to know and expect from us. We have pulled together the best new tools and technologies to better serve you and your property.

VIDEO TOURS

By providing a video tour of your property and showcasing it prominently with our premier media partners, your home will enjoy greater engagement with buyers.

VIRTUAL STAGING SOLUTIONS

The Stein Team has established strong relationships with the most respected Virtual Staging Professionals. Transform your home digitally through renderings, where designers create furniture, finishes and curated art plans for your space and share complete renderings for marketing.

VIRTUAL 3 D TOURS

Virtual 3D tours provide clients with an interactive “walk through” experience of a property, whether it’s located across town or overseas. Using a three-dimensional camera system you can create realistic, fully immersive experiences. Users can see an entire panoramic scene or zoom in to get a closer look at a particular area.

VIRTUAL SHOWINGS

For international clients that can’t readily travel to New York or those who remain uncomfortable touring homes in person, we will show the property live with a buyer via video, or can record a video tour of the property which can be shared at any time.

Staged
Virtually

Photography & Collateral

Presenting your home in all its glory.

We direct and create eye-stopping photography to show your property at its absolute best. The portfolio of original images becomes the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

Property Video

Video tours work extra hard for your property.

VIDEOS PRODUCED BY OUR AGENTS WERE PLAYED TIMES IN 2022*

75M

*Source: Brightcove Analytics

403% LISTINGS WITH A VIDEO RECEIVE MORE INQUIRIES THAN THOSE WITHOUT*

*Source: DigitalSherpa, 2022

Showcase Site

A customized website for your property alone.

Our innovative Showcase websites are an invaluable resource to prospective buyers. They can include everything from stunning photography, property descriptions and floor plans to video tours and virtual reality. Your site makes a powerful fi rst impression and always displays the most up-to-date information about your property.

Your Broke r Matters. Work with a Leader.

THE STEIN TEAM Jeremy Stein Senior Global Real Estate Advisor, Associate Broker Jeremy.Stein@sothebys.realty | 917.854.4411 Robin Stein Senior Global Real Estate Advisor, Associate Broker Robin.Stein@sothebys.realty | 917.570.8386 steinnewyork.com © 2023 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
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