DUCATI
DUCATI
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ISBN 978X593XX8752
STYLE. SOPHISTICATION. AND PERFORMANCE.
01 CON TEN TS /
02 03 04
HISTORY
LOGOFOLIO
PRODUCTION CHORNOLOGY
KNOW
05
TALK
06
DESMOSEDICI AERODYNAMICS
07
PRODUCTION MODELS
08
DUCATI PEOPLE
BRUNO CAVALIERI DUCATI
ADRIANO CAVALIERI DUCATI
MARCELO CAVALIERI DUCATI
HISTORY It was in 1926, when an Italian named
SIATA, the Ducati firm finally offered its own
Antonio Cavalieri Ducati and his three
Cucciolo -based motorcycle. This first Ducati
sons founded a company in the name of
motorcycle was a 48 cc bike weighing 98
Società Scientifica Radio Brevetti Ducati
pounds (44 kg), with a top speed of 40 mph
in Bologna to produce vacuum tubes,
(64 km/h), and had a 15 mm carburetor (0.59-
condensers and other radio components.
inch) giving just under 200 mpg US (1.2 L/100
The family built Ducati into a reasonably
km; 240 mpg imp). Ducati soon dropped the
successful business, and thereby securing
Cucciolo name in favor of “55M” and “65TL”.
a factory in the Borgo Panigale area, to enable manufacturing on a larger
By now, the Italian motorcycle market
scale in 1935. Heading into the second
was gearing towards larger motorcycles.
world war, the company maintained
However, Ducati remained true to their
production despite the factory being a
philosophy of making small engines
repeated target of allied bombing.
introduced their 65TS motor scooter
Parallelly a small firm SIATA (Società
in the 1952 Milan auto show. This
Italiana per Applicazioni Tecniche Auto-
piece of design and engineering was
Aviatorie) based out of Turin was developing
described as “an interesting machine”.
small push-rod engines, ready-made to be mounted on bicycles. Post Italy’s liberation in 1944, SIATA started selling the readymade engines (they called it the Cucciolo, Italian for puppy). in collaboration with
In the 1950s led to Ducati being split into
Other engines:
two entities Ducati Meccanica SpA and Ducati Elettronica, in acknowledgment of its
The company has produced various types of
diverging motorcycle and electronics product
engines with varying numbers of cylinders,
lines. Ducati Elettronica became Ducati
valves and fuel delivery. However, Ducati is
Energia SpA in the eighties. Dr. Giuseppe
best known for its L-twin engine (the rest of
Montano took over as head of Ducati
the world called it the V-twin engine). Ducati
Meccanica SpA and the Borgo Panigale
has also manufactured engines with one, two,
factory was modernized with government
three or four cylinders; operated by pull rod
assistance. By 1954, Ducati Meccanica SpA
valves and push rod valves; single, double
had increased production to 120 bikes a day.
and triple overhead camshafts; two-stroke and even at one stage manufactured small
In the 60s Ducati became a motorcycle
diesel engines, many of which were used to
sensation by introducing the fastest 250
power boats, generators, garden machinery
cc road bike called Mach 1. In the 70s it
and emergency pumps (for example, for fire
started producing large-displacement V-twin
fighting). The engines were the IS series from
motorcycles and released a V-twin with the
7 to 22 hp (5.2 to 16.4 kW) air-cooled and the
trademarked desmodromic valve design.
larger twin DM series water- and air-cooled.
LOGO FOLIO
1926
1931
1956
1959
1975
1993
In 1998, a new design by Massimo Vignelli is submitted to the new U.S. management: the 1938
1956
logotype in capital letters typed in Univers Italic, sided by a circle which has the looks of a simplified “D”. The Ducati enthusiasts, due to a failed understanding of the new simplified “D”, ironically named the new logotype “chicco di caffé” (coffee bean). The logo to be shown on racing motorcycles was also submitted, a title with the elements of the identity. In 2008 the new logo is
1968
1969
appointed to the studio Landor of Milano; the new logo celebrates the emotions of the curve, place and moment in which the Ducati can inspire powerful and wonderful feelings. The curve is inscribed in a red title, symbol of victory and of the Italian passion for sports, and above it all, the classical Ducati logotype.
1998
2008
PRODUCTION CHORONOLOGY
DUCATI CUCCIOLO
DUCATI 98
1950
1954
Ducati’s line of Cucciolo motor bicycles
The Ducati 98 was one of a number of OHV
were so successful that by 1950, the Italian
pushrod bikes built to capture the entry-
bike maker had already sold over 200,000
level market. To a certain extent, that’s why
units of the model. With the demand for
the 98 became such a popular bike back in
the bike hitting fever pitch, Ducati decided
the day. It wasn’t a weakling by any stretch
to branch out from the Cucciolo and build
of the imagination, and it didn’t cost buyers
a model that was developed from it.
a whole lot of money. The 98 was powered by, predictably, a 98 cc OHV single cylinder engine that produces 5.5 horsepower at 7,500 rpm with a maximum top speed of 54 mph. Not too shabby for a bike of its stature.
DUCATI 98 TL
DUCATI 125 SPORT
DUCATI 125 AUREA
1954
1955
1958
The 98 TL was effectively the touring version
Back then, the Ducati 125 Sport was in a
In the late 50’s and the early 60’s, Ducati
of Ducati’s once-famous 98 cc OHV pushrod
league of its own, weighing only 221 pounds
had the 125 Aurea, considered one of the
series. It was a little cheaper than the Italian
and featuring a 124 cc SOHC single engine
best push-rod models in the Italian bike
bike maker’s sporting OHC models, and
that produces 10 horsepower and mated to
maker’s line-up. Carrying a 125 cc OHV
with the cheaper price tag, the 98 TL was
a four-speed transmission. The 125 Sport
single-cylinder engine that produced 6.5
considered one of the most economical
was capable of hitting a top speed in excess
horsepower and mated to a four-speed
and lightweight Ducati bikes in history.
of 70 mph, and when combined with a design
transmission, the 125 Aurea was capable
that’s as streamlined as any Ducati bike
of hitting a top speed of 53.3 mph.
ever built, it was the perfect on-the-road companion for all those merry joy rides.
DUCATI 175 AMERICANO
DUCATI 125 TV ‘TESTONE’
DUCATI 48 PIUMA
1958
1961
1962
Designed in the styling cue of its American
As classic bikes go, the 1961 125 TV ’Testone’
In the late 50’s and the early 60’s, Ducati
contemporary, Harley Davidson, the 175
is the very definition of the word. In addition
had the 125 Aurea, considered one of the
Americano featured balanced mudguards,
to its impressive powertrain, which produced
best push-rod models in the Italian bike
crash bars, high pull-back handlebars, twin
an output of 6.5 horsepower, the bike also
maker’s line-up. Carrying a 125 cc OHV
air horns, a dual seat, studded trim, and a
carried some significant styling cues other
single-cylinder engine that produced 6.5
handle for the passenger, along with dual
Ducati bikes, particularly those that carried
horsepower and mated to a four-speed
mufflers. At the heart of the 175 Americano
Taglioni’s revolutionary sporting designs.
transmission, the 125 Aurea was capable of
is a 175 cc SOHC single engine that was mated to a four-speed transmission, engine specs that were a premium back in its heyday.
hitting a top speed of 53.3 mph.
DUCATI 125 TS
DUCATI 48 SPORTS
DUCATI 100 SPORTS
1964
1965
1965
The 1964 125 TS is powered by a 124
Packed with only a 48 cc single cylinder, two-
It’s no secret that a lot of people enjoyed
cc SOHC single engine that’s mated to a
stroke engine and mated to a three-speed
the 100 Sport, not because it carried a 98
four-speed transmission. That power train
transmission, the 48 Sport had a power train
cc SOHC single engine that was mated to a
is capable of hitting a top speed of 70 mph
that’s nowhere near what Ducati builds these
four-speed transmission, but because it was
with peak revs reaching 8,500 rpm. Despite
days, although it packed 50 mph top speed.
economical, tax-friendly, and entered the
its less than imposing stature, the 125 TS
It’s relatively small stature featured clip-on
market at a time when small engine bikes
has become one of the most popular classic
handlebars that could be fitted with foot
were becoming the rage over in Europe.
Ducati’s around.
pegs. It also had a kick-start instead of pedals and an uncompromisingly attractive red and gold paint finish to go with all that chrome.
DUCATI 50 SPORTS
DUCATI 250 GP
DUCATI 50 SPORT (SL 1)
1965
1965
1966
The 50 Sport was one of the bikes
The bike was constructed to competition
The 50 Sport SL1 was one of the last 50-cc
that carried this powertrain and in
specs, including the addition of Ducati’s
Ducati Sports ever built. Quite frankly, the SL1
doing so, it became one of the most
big-valve 250-cc SOHC engine. The
was one of the most elegant of this variant,
popular bikes not just for pleasure
engine comes with twin plugs, a single
boasting of a design that became popular in
riders, but also for competition too.
Dell’Orto PHF32CS pumper carburetor, a
its time. It also weighed only 100 lbs, which
five-speed gearbox, straight-cut primary
means that it was capable of hitting a top
gears, and a competition clutch.
speed of 50 mph. It also had twin fuel fillers on the petrol tank, a full year before the 350 Desmo Mark 3 would have the same feature.
DUCATI 125 SPORT
DUCATI 450 MARK 3
DUCATI 125 SCRAMBLER
1967
1968
1970
This particular Ducati 125 Sport is not
The Ducati 450 mark 3 carried an extra
The 1964 125 TS is powered by a 124
like most of its kin. It’s actually the very
gusset along the top tube like Spaggiari’s
cc SOHC single engine that’s mated to a
first bike to be owned by Carlo Saltarelli
racer, which featured a wider chain and
four-speed transmission. That power train
and is one of the final 125 Sports ever
sprocket and slightly longer Marzocchi
is capable of hitting a top speed of 70 mph
produced. The bike is powered by a 124 cc
forks. On top of that, the bike also
with peak revs reaching 8,500 rpm. Despite
SOHC single and is mated to a four-speed
featured a new type of Dell’Orto square-
its less than imposing stature, the 125 TS
transmission. It’s capable of hitting over
slide VHB 29 carburetor while the bullet
has become one of the most popular classic
70 mph and can rev up to 8,500 rpm.
silencer was replaced by the cut-off
Ducati’s around.
Silentium type. In the end, the Ducati 450 Mark 3 became a bike that not only looked the part of a true hardcore cafe bike, but also performed like one too.
DUCATI 250 MARK 3
DUCATI 750 GT
DUCATI 250 SCRAMBLER
1970
1971
1972
Before receiving Taglioni’s celebrated Desmo
First introduced to the market in 1971, the
The Ducati 250 Scrambler was the third
engine, the 1967 250 Mark 3 featured a
750GT was the personification of a flash-
model in Ducati’s line-up to use wide engine
249 cc SOHC single engine that’s mated to a
bang Ducati. It was flashy, to say the least.
crankcases. Packed with a 249 cc SOHC
five-speed transmission. In addition, the 250
The first examples of the 750GT came with
single engine and mated to a five-speed
Mark 3 also had other features, including a
silver painted frames with the tank and side
transmission, the 1972 250 Scrambler
10-to-one compression ratio and a Dell’Orto
covers finished in a colorful blend of metallic
became one of the most sought-after bikes
SS1 29D carburetor, allowing the bike to hit
colors that included gold, lime green, bright
of its time. The 250-cc engine is often
an impressive top speed of about 89 mph.
blue, or red its 748 cc SOHC V-twin engine
considered to be the smoothest of the entire
that was capable of hitting top speeds in
Ducati Scrambler range, despite not carrying
excess of 120 mph.
a decompression lever to assist in starting.
DUCATI 125 ENDURO
DUCATI 175 SPRINT
DUCATI 250 DIANA
1974
1975
1975
The 1964 125 TS is powered by a 124
The minimalist construction of the bike
Aesthetically, the racing heritage was pretty
cc SOHC single engine that’s mated to a
made it an appropriate candidate for hill-
evident, specifically the addition of racy clip-
four-speed transmission. That power train
climbs and sprints. The bike was powered
on handlebars, handsome new styling, and
is capable of hitting a top speed of 70 mph
by a 249 cc SOHC single engine that was
crackling exhaust note. It also weighed just
with peak revs reaching 8,500 rpm. Despite
mated to a four-speed transmission. It also
265 pounds, making its 249 cc SHC single
its less than imposing stature, the 125 TS
came with clip-on bars, rear-set foot-pegs, a
engine more than capable of being a barn
has become one of the most popular classic
Veglia competition tachometer, Marzocchi
burner. The horsepower output from the 250
Ducati’s around.
forks, and and a single Dell’Orto VHB 29AD
Diana reaches 24 ponies and was capable of
carburetor. Last but not least, the bike rides
blasting off at a top speed of 85 mph.
on Borrani alloy rims with a racing twin leading-shoe drum brake fitted to the front.
DUCATI 250 MONZA
DUCATI 250 SPRINT
DUCATI 350 CORSA
1975
1975
1975
The Ducati 250 Monza owes its long and
Talk about a bike that was designed
Initially displayed at the 1967 Cologne
illustrious history to the old 250 F3 Racer
to be “bare as bones.”
show, The 350 engine shared the same
that Franco Villa used to dominate races back
This is a bike that came with a minimalist
specifications as the 350 Sebring and
in the early 60’s. The success of the latter
design, as well as Ducati’s new 249 cc
Mach 1/S racer and a 10-to-1 compression
spawned a popular trend for the road bikes
SOHC single wide-case engine that was
ratio. The range would soon boast
of its era, particularly the 250 Monza. It was
mated to a five-speed transmission.
Taglioni’s Desmo engine, and the two
capable of producing north of 20 horsepower
The 250 Sprint not only came with
models are hard to distinguish, both
with a top speed of 80 mph.
that powertrain, but they also had a
proving solid, competent race bikes,
significantly larger Dell’Orto PHF32AS
with excellent brakes and handling.
carburetor and twin spark plugs.
DUCATI 860 CORSA
DUCATI 600TL PANTAH
DUCATI XL350 PANTAH
1980
1983
1987
By 1973, prospects for Ducati in Formula
Ducati introduced the 600TL Pantah at
The 350 XL was one of Ducati’s parts-bin
750 looked bleak thanks to the rise of the
the Milan show in 1981 to complement
specialties and essentially a 500 SL with
two-strokes. As a result, Fabio Taglioni
the 500 and 600SL sports models. It is a
a 600 TL handlebar fairing and higher
decided to focus on endurance racing, which
roadster with a square headlight, tank
handlebars. including the five-speed gearbox
did not have any engine restrictions. By
and seat and different instruments,
and wet cable-operated clutch. The power
fitting the 86-mm racing pistons from the
including a fuel gauge. As far as power
was still a healthy 40 horsepower at 9,600
450 single to the 750 V-twin, an 864-cc
is concerned the Ducati 600TL Pantahis
rpm. Attractively styled in red and black, the
engine was created and made its debut at the
is equipped with a 583 cc SOHC Desmo
350 XL was capable of around 170 km/h.
Barcelona 24 Hour Race in 1973.
V-twin engine. The engine’s power is kept in check by a five speeds transmission.
DUCATI 851 STRADA
DUCATI 860 CORSA
DUCATI 916 SP
1987
1992
1994
The 1988 MY Ducati 851 Strada sports a
The 1992 Ducati 888SP4 is a race-ready
The Ducati 996 Biposto was first developed
liquid-cooled, fuel-injected, four-stroke,
machine, sure to fit the taste for those riders
in 1999 from the 916 model, which also
851cc, 90-degree V-Twin desmodromic
who make zero compromises when it comes
spurned the 955, the bike that Carl Fogarty
powerhouse paired to a six-speed manual
to power. It comes with features such as
rode on his way to World Superbike
transmission, and can produce reach a
a race-grade, Ohlins suspension package
dominance in the mid 90’s.
maximum power output of 109 horsepower
composed of a 42mm adjustable upside-
and 72 Nm of torque. The machine include
down fork and an adjustable mono-shock
a Marzocchi adjustable upside-down
in the rear, Brembo brakes with dual front
telescopic fork coupled to an adjustable
discs, a single seat with lumbar support for
Marzocchi monoshock as a rear suspension.
the rider, a dual exhaust system, a small windscreen, a full-fairing and analogue instrumentation dials.
DUCATI 748SP
DUCATI M900 MONSTER
DUCATI 996 BIPOSTO
1994
1995
2000
The 1995 Ducati 748SP is one of the most
The launch of the M900 Monster at the
The Ducati 996 Biposto was first developed
sought after sportbikes in its class, and has,
Cologne show in October 1992 was quite
in 1999 from the 916 model, which also
at its heart, a liquid-cooled, four-stroke,
a surprise. It was the first “naked” bike or
spurned the 955, the bike that Carl Fogarty
748cc, 90-degree V-Twin desmo engine
“street fighter,” as they are now known.
rode on his way to World Superbike
paired to a six-speed manual transmission,
The frame was adapted from the 851/888
dominance in the mid 90’s.
and can reach a maximum power output of
design, with an upright seating position
105 horsepower and 74 Nm of torque.
and no fairing. It was an immediate success, and a 600-cc version was launched in 1994 in red or yellow. Testers managed a top speed of 109 mph, with a quartermile in 13.6 seconds at 97 mph.
DUCATI 998 R
DUCATI 749 S
DUCATI DESMODICI RR
2002
2002
2005
The 2003 Ducati 998R is, arguably, one
The 2003 Ducati 749S has, at its heart, a
The 2006 MY Ducati Desmodici RR
of the most powerful machines in its
liquid-cooled, four-stroke, 749cc, 90-degree
has, at its heart, a liquid-cooled, four-
class, and has, at its heart, a liquid-cooled,
V-Twin desmodromic powerhouse paired
stroke, 989cc, 90-degree V4 cylinder
four-stroke, 998cc, 90-degree V-Twin
to a six-speed manual transmission, and
desmodromic powerhouse paired to a
desmodromic powerplant paired to a
can reach a maximum power output of 116
six-speed manual transmission and can
six-speed manual transmission, that can
horsepower and 85 Nm of torque .Also, this
reach a maximum power output of 200
reach a maximum power output of 139
machine comes with fully-adjustable, 43mm
horsepower and 116 Nm of torque. Also,
horsepower and 105 Nm of torque.
Sachs upside-down telescopic front fork
this powerful machine boasts features
coupled to an adjustable Sachs mono-shock
such as an Ohlins suspension package.
as a rear suspension.
DUCATI 848
DUCATI STREETFIGHTER S
DUCATI 1198R CORSE
2007
2008
2009
The 2008 Ducati 848 has, at its heart, a
Unlike the base model, the “S”-suffixed
The “R” version of the Corse Special Edition
liquid-cooled, four-stroke, 848cc, 90-degree
version of the Ducati Streetfighter has been
boasts a power boost, leading to 180
V-Twin desmodromic engine paired to a six-
fitted with an Ohlins suspension package,
horsepower and 134 Nm of torque from
speed manual transmission, that can reach a
forged-aluminium Marchessini wheels,
its Tetastretta L-Twin desmodromic engine,
maximum power output of 134 horsepower
a carbon-fiber front fender and cam belt
and makes this machine one of the most
and 96 Nm of torque. This machine is one of
covers and technologies such as Ducati
powerful twin cylinder machines available
the lightest in its class, tipping the scale at
Traction Control (DTC) and Ducati Data
on the market, up to date. In addition, as its
just 168kg (369lbs), and has features such as
Analyzer, and is sure to fit the taste for those
S-suffixed sibling, it has carbon-fiber body
lightweight, Marchesini wheels.
riders who want sportbike performance in a
parts and a race-inspired livery, that make
more comfortable naked package.
this one of the most sought after machines from the House of Bologna.
KNOW The Father of the Ducati Desmodromic
“light weight, simplicity, a narrow engine, and a wide power band.”
FABIO TAGLIONI SEPTEMBER 10, 1920 – JULY 18, 2001
CHIEF ENGINEER, DUCATI
Fabio Taglioni was Ducati’s chief engineer
little Desmo could be run to 14,000 rpm
Although sometimes criticized for his
for thirty-five years and the father of
on the overrun. Taglioni’s success with the
conservatism and reluctance to adopt new
desmodromic valve operation. In the mid-
desmodromic Grand Prix racers provided
technology, Taglioni remains the premier
’50s world of Grand Prix motorcycle road
him with an international reputation, but he
figure in the history of Ducati racing. He
racing, reliability of engines at high rpm was
always remained loyal to Ducati, resisting
was the father of desmodromic valve
questionable. During his days at university,
the temptation of lucrative offers to work in
operation, and the only one to make it work
Taglioni had shown interest in desmodromic,
the automobile industry. Although a prolific
successfully on a motorcycle. Even after his
or positive valve actuation, and almost as
designer, with more than 1,000 drawings to
official retirement in 1989, Fabio Taglioni was
soon as he joined the company, he began
his credit, Taglioni was primarily interested
involved in engine development, later in life
to work on a desmodromic cylinder head
in racing, often to the detriment of the
suffering emphysema, the result of a lifetime
for the Ducati Gran Sport 125. Taglioni’s
production models. His formula for a racing
of smoking. Until his death on July 19, 2001,
design included triple overhead camshafts
machine called for, “light weight, simplicity,
he remained a revered figure at Borgo
(Trialbero), with two outside opening
a narrow engine, and a wide power band.”
Panigale, and every time a desmodromic
camshafts (like the Bialbero), and a central
Ducati wins a race his legacy continues.
camshaft closing the valves through forked
What was most impressive about
rockers. The initial power output was only
Fabio Taglioni was his humility. He was
marginally increased over the Bialbero, but
never arrogant or dogmatic, and always
with a much higher safety margin as the
acknowledged the support of others.
KNOW Michelangelo of motorbike design
“I have always had a huge passion for motorcycles my mother used to complain about it when I was a little boy, calling it my obsession! I have never had any desire to design anything else.”
MASSIMO TAMBURINI NOVEMBER 28,1943 – APRIL 6, 2014
HEAD, CAGIVA’S DESIGN STUDIO
Whenever the world will talk about design
iconic in their field, with one critic calling him
influenced a generation of so-called “sports
and motorcycles, the discussion will always
the “Michelangelo of motorbike design”.
bikes”. One eye-catching feature was its
come to a single man, no matter how you
single-sided rear fork, or “swingarm”, which
start your discussion regarding the topic
He was perhaps best known for the Ducati
dramatically exposed the whole of the
of Motorcycle Design, Massimo Tamburini
916, widely regarded as one of the most
rear tyre Tamburini’s bikes are considered
is the name that will always be the point
beautiful motorcycles ever built. Released
among the most graceful ever produced.
of reference. Such is the legend of that
on general sale in 1994, it encased a 916cc
But aesthetics did not come at the cost of
man, and the legacy he has left behind.
engine in feminine curved bodywork and
speed. Tamburini, a dedicated biker himself,
was capable of rocketing down the track
was always determined that his machines
Massimo Tamburini was born on November
(or autobahn) at 160mph, all the while
should be fast, in 1980 describing his perfect
28, 1943 in Rimini, where his family were
handling better than Japanese competitors.
bike of the future as “a 750cc with the power
farmers. Although he aspired to attend
Glorying in the same shade of red that made
of 1000cc and the weight of a 500cc”..
university, for financial reasons he instead
Ferraris famous, it moved some observers
attended the Istituto Tecnico Industriale di
to see in it that most quixotic of qualities:
Tamburini was diagnosed with lung
Rimini, a technical school in Rimini. He did
“soul”. Hugely successful on the track, it also
cancer in November 2013 and underwent
not finish his technical education for health
proved a hit with consumers on the road,
chemotherapy near his residence in San
reasons, and began working at age 18 on
who loved it for its cat’s-eye headlights
Marino. His health continued to decline,
heating ductwork. Tamburini’s designs are
and under-seat exhaust, features which
and he died on April 6, 2014 at age 70.
TALK We asked Ducati’s boss-man about the iconic brand’s history and future.
“I think some things remain the same – the passion has not changed one bit.”
CLAUDIO DOMENICALI CHIEF EXECUTIVE OFFICER, DUCATI
What has changed in the Ducati buyer from
You have a lot of properties like the DREs
There is a lot of talk about electric. Do you
1998 to 2019 ? Should Ducati buyer expect
and the World Ducati Week running. What
think that is the future ? Are we close to a
something new in coming future ?
more would you like to do ?
electirc dominant bike market ?
I think some characteristics remain the
We want to grow step by step. If I had to
It is very debatable. Many car manufacturers
same – the passion has not changed one bit.
mention only one thing, I’d say we want to
have different opinions. The Germans are
What has changed is that customers are far
grow in the digital area. We see ourselves,
going fully electric while the Japanese are
less forgiving because they are now used to
more than a motorcycle manufacturer, as an
going with hydrogen. The big issue about
very good products, no matter the category.
entertainment company. We want to keep
electrical products currently is battery
When you consider that we’re selling 55,000
people engaged. So, we are working to set up
capacity. In a nutshell, everything relies
bikes a year, through seven families, the
a division of the company to develop content,
on energy density. Because you need to
difficulty is to find the balance between
such as videos, movies, digital journeys and
store a certain amount of energy according
the investment you need to make to get an
experiences through which you are engaged
to range. The more energy you need, the
excellent product, the volume you can get
with the brand even without using the
more battery you’d need, which makes
out of the product and the price that the
product. If we can give our Ducatisti access
it heavier. I think that electrical bikes,
customer is willing to pay. This balance is now
to the data from our MotoGP team, they can
at current levels of tech, they stand a
more difficult to achieve because the product
have some insight and engage themselves,
chance in the urban scenario. For bigger
is hugely more complex than what it was 20
and create a kind of community. People will
distances, currently, there’s just no way.
years ago. We are getting used to all this.
be happy because they get something that
And now we’re even discussing tech such as
they cannot otherwise have access to. And
radar, vehicle-to-vehicle communication…
they would be much engaged with the brand.
So, that’s the future and it is very exciting.
TALK
A talent of the Ducati
From Zaha Hadid
Design Center and
Architects, an
designer of the
international
new Diavel 1260, a
architecture and
unique motorcycle
design studio
with an unmistakable
renowned for their
design, made even
amazing works,
more bold, robust,
pioneering in
and muscular in the
composition and
latest new version.
the choice of forms and materials.
GIOVANNI ANTONACCI
JAKUB KLASKA
DUCATI DESIGN CENTER
ZAHA HADID ARCHITECTS.
Where do you get your ideas?
@Giovanni
@Jakub
Creativity allows you to imagine something
I seek ideas within the inner logics and
new, but it requires inspiration, which has
mechanisms of the design operations that
many sources of different kinds: automotive,
could deliver impact. I take lot of interest
product design, fashion, architecture‌
in what I call architectural geometry, which
The Internet is a huge container of ideas,
could be described as geometry that suggests
but it’s also possible to find the spark of
an architectural use through the way it is
the creative process in what is around you
being shaped. Geometry enables abstraction
in everyday life. In certain moments, the
and can deliver surprising and impactful
search for the right idea is almost spasmodic,
forms. Through in-depth consideration
in others the intuition comes by itself,
of structural formation and tectonic
sudden and unexpected. A lot depends on
constituents I often test multiple scenarios
what it is that you want to create, from
and allow optioneering at the very start of
the culture and from your own curiosity.
the process. Nothing is to be left unexplored.
When does the idea become real?
@Giovanni
@Jakub
Freehand sketching represents the idea
I believe in design process. Design
in the most simple, direct, and emotional
propositions are not given. Rather, it is
way possible. Safeguarding its purity and
the sequence of design operations that
expressiveness from the influences, however
shapes the idea. The volumes, faรงade
unavoidable, of market logic and technical
articulation, compositional relationships
specifications is the real challenge of the
always reflect the sophistication of the
realization phase. The proportions are
design methodology. The amount of
the fundamental element of the identity
computational power available today
of the project. The other distinctive traits
makes the design process quite streamlined
of its personality, like the study of colors,
yet malleable. Any driver we find on the
the choice of materials, and the various
way can be swiftly incorporated into
degrees of finishing, originate as an integral
it. That has enabled a great progress in
part of the concept but are then developed
architectural design, and the delivery of
once the volumes have been defined.
sophisticated architectural propositions.
How do you look for the next big trend?
@Giovanni
@Jakub
Being a precursor requires a combination of vision, analytical skills,
I find our industry quite comprehensive a field where many
and instinct. But to shape the future you also have to know how to
interests of different players meet. Hence a true revolution is
read the past. The story of a product, of the market, of the social
something that is extremely hard to predict. I believe in partial
changes supports us in creating proposals in the design area. Looking
innovation. Many existing technological inventions can be pushed
at motorcycle design, how could we forget the first Monster by
forward and tested for impact. Among the ones I believe can
Galluzzi in 1993? Or the mythical 916 by Tamburini? “Objects� with
deliver an impact are robotic assembly methods, high performance
a strong emotional impact that, thanks to the genius and intuition
materials and material composites. Within the design process I
of their designers, represented then, and still represent now, a
believe further explorations of computational design methods
reference point for anyone who wants to look into the future.
can deliver more innovation and possibly even some inventions.
BETWEEN DESIGN AND ARCHITECTURE
“There’s a line that joins architecture and motorcycling. It’s the line of design, depicted in this section by the creations and the visions of two brilliant young designers.”
ANATOMY OF THE BEAST.
A close look inside the record-crushing machine
Forged by the wind
The 2019 Desmosedici represents the ultimate in Ducati MotoGP evolution. At the centre of it all is the V4 desmodromic engine. The numbers relating to maximum power and speed are jealously guarded inside the Racing department, but engine performance is clear for all to see. Then there are the aerodynamics, which reach superb laevels with this Desmosedici, thanks to a system of highly efficient winged profiles masterfully incorporated within its forms, bound by the technical regulation. The chassis ties it all together. The swing-arm in composite material guarantees maximum efficiency and lightness and is combined with an aluminium perimeter-type frame.
Shaped by DUCATI
WINDS OF POWER
Making speed out of air resistance
Racing is synonymous with the technological avant-garde, but when it comes to the study of aerodynamics, it all still begins with a simple piece of paper. A pencil is used to sketch the air flow that is generated around the bike and its rider, during every riding phase: that of rolling resistance, which determines the bike’s maximum achievable speed, and that of vertical force,
representation of pressure and speed trends
a 1:1 scale model of the bike, coated in a
which impacts on the braking, acceleration
in the space around the vehicle and for the
prototype material with components that
and cornering phases. These sketches
testing of different bike configurations.
can be replaced right down to the smallest
are then Converted into CAD surfaces,
Those with the most promising results
detail to identify the geometry that offers
they are inserted into a Computational
are taken to the next step, testing in the
the best aerodynamic performance.
Fluid Dynamics model, a powerful
wind tunnel. Here, aerodynamic forces are
virtual simulation tool that allows for the
reproduced by directing an air flow onto
TESTING ON TRACK
“Better front feeling, better stopping, no negatives�
During the final phase of aerodynamic development, the configuration identified in the wind tunnel is adapted to the needs of the actual bike. Prototype parts are redesigned to be built in small production runs, with lighter and more resistant materials, and are subjected to the judgement of the track, or rather a combination of lap
cooling ducts: every surface of the vehicle
race, increase its level of aerodynamic
times, the identification of aerodynamic
touched by the air is simulated on the
understanding and explore solutions that
forces, and the comments of the test rider.
computer, optimised in the wind tunnel
are always innovative and original.
If the outcome is positive, the package
and tested on track. It is thanks to this
immediately goes into production, to equip
process, carried out regularly throughout
the factory riders as quickly as possible.
the year, that Ducati is able to seek
Fairing components, winged appendages,
greater and safer performance in the
PRODUCTION MODELS
DUCATI
PANIGALE V4 S
PANIGALE DISPLACEMENT :
1,103 CC
POWER :
157.5 kW (214 hp) @ 13,000 rpm
TORQUE :
124.0 Nm ( 91.5 lb-ft) @ 10,000 rpm
DRY WEIGHT :
174 kg (384 lb)
SEAT HEIGHT :
830 mm (32.48 in)
WHEELBASE :
1.469 mm (57,8 in)
SAFETY EQUIPMENT :
RIDING MODES, POWER MODES, BOSCH CORNERING ABS EVO, DUCATI TRACTION CONTROL (DTC) EVO, DUCATI WHEELIE CONTROL (DWC) EVO, DUCATI SLIDE CONTROL (DSC), ENGINE BRAKE CONTROL (EBC) EVO.
DUCATI
DIAVEL 1260 S
DIAVEL DISPLACEMENT :
1,262 CC
POWER :
117 kW (159 hp) @ 9,500 rpm
TORQUE :
129 Nm ( 95 lb-ft) @ 7,500 rpm
DRY WEIGHT :
218 kg (481 lb)
SEAT HEIGHT :
780 mm (30.7 in)
WHEELBASE :
1,600 mm
SAFETY EQUIPMENT :
DUCATI SAFETY PACK: BOSCH CORNERING ABS EVO, DUCATI TRACTION CONTROL EVO DTC. RIDING MODES, POWER MODES, DUCATI WHEELIE CONTROL EVO (DWC).
DUCATI
MONSTER 1200 R
MONSTER DISPLACEMENT :
1198,4 CC
POWER :
117 kW (159 hp) @ 9,250 rpm
TORQUE :
125 Nm ( 92 lb-ft) @ 7,750 rpm
DRY WEIGHT :
180 kg (396.8 lb)
SEAT HEIGHT :
830 mm (32.7 in)
WHEELBASE :
1,509 mm (59.4 in)
SAFETY EQUIPMENT :
DUCATI SAFETY PACK: BOSCH CORNERING ABS EVO, DUCATI TRACTION CONTROL EVO DTC. RIDING MODES, POWER MODES, DUCATI WHEELIE CONTROL EVO (DWC).
DUCATI
SUPER SPORT S
SUPERSPORT DISPLACEMENT :
937 CC
POWER :
81 kW (110 hp) @ 9,000 rpm
TORQUE :
93 Nm ( 69 lb-ft) @ 6,500 rpm
DRY WEIGHT :
183 kg (403 lb)
SEAT HEIGHT :
810 mm (31.9 in)
WHEELBASE :
1,478 mm (58.3 in)
SAFETY EQUIPMENT :
BOSCH ABS, DUCATI TRACTION CONTROL (DTC), RIDING MODES.
DUCATI
MULTI STRADA
MULTISTRADA DISPLACEMENT :
1,262 CC
POWER :
116.2 kW (158 hp) @ 9,500 rpm
TORQUE :
129.5 Nm ( 95.5 lb-ft) @ 7,500 rpm
DRY WEIGHT :
209 kg (461 lb)
SEAT HEIGHT :
825 - 845 mm (adjustable)
WHEELBASE :
1,600 mm
SAFETY EQUIPMENT :
DUCATI SAFETY PACK: BOSCH CORNERING ABS EVO, DUCATI TRACTION CONTROL EVO DTC. RIDING MODES, POWER MODES, DUCATI WHEELIE CONTROL EVO (DWC).
DUCATI
HYPER MOTARD
HYPER MOTARD DISPLACEMENT :
937 CC
POWER :
84 kW (114 hp) @ 9,000 rpm
TORQUE :
96 Nm (71 lb-ft) @ 7,250 rpm
DRY WEIGHT :
176 kg (388 lb)
SEAT HEIGHT :
890 mm (35.0 in)
WHEELBASE :
1498 mm
SAFETY EQUIPMENT :
RIDING MODES, BOSCH CORNERING ABS , DUCATI TRACTION CONTROL (DTC) EVO, DUCATI WHEELIE CONTROL (DWC) EVO.
THE PEOPLE OF DUCATI As unique as the Desmo sound
As exciting as the red color
Authentic people, driven by a real passion.
From those at the tables in the Design Center
People who every day are able to create
who draw the sketches that will bring the
unique experiences and define new
new models to life, to those who oversee the
points of reference. Real “Ducatisti� who
intake systems at the motorcycle test bench,
always get excited when they see the
the constant quest for excellence is the
characteristic red color or when they
driving force behind all those who work at
recognize the unmistakable sound of the
the headquarters in Borgo Panigale, the two
desmodromic engine. They are the ones
production plants in Thailand and in Manaus,
who have made this history possible,
Brazil, and the ten commercial branches
a history spanning more than ninety
that represent Ducati on all the continents.
years. It is thanks to their pride and their
Populated by reliable and competent
sense of belonging that extraordinary
people. Determined, demanding and
achievements have been reached and others
stimulating. Proudly anchored to its roots,
are sure to be reached in the future.
but confidently projected into the future.
THE HEART OF DUCATI It takes genius and passion to build a dream It was July 4th, 1926 when in a small workshop in the heart of Bologna, Adriano, Bruno, and Marcello Cavalieri Ducati developed a new technology to use in the production of an electric condenser, the “Manens”. Engines would only enter the scene in 1946, but technical ingenuity and innovation have been the
on two wheels. This happens because in
cornerstones of Ducati’s history from
addition to the ideas and the skills, these
the very beginning. These were starting
incredibly sophisticated vehicles are
points for developing the know-how that
made unique by the passion of the women
today is among the most advanced in
and men who day by day, with precision,
the mechanical industry and beyond.
dedication and attention to detail, treat
But the products that leave Borgo Panigale,
them as if they were works of art.
ready to reach every corner of the world, are not simple motorcycles but true dreams
It takes genius and passion to build a dream.
Ducati is in over 90 countries with 766 Service Points and Authorised Dealers
90
WORLD COUNTRIES
A network of professionals at the service of customers who are looking to travel with no limits
766
AUTHORISED DEALERS
HISTORY: Motorcycle USA Staff, Feb 24 2008, DUCATI MOTORCYCLE HISTORY [online]
available at: http://www.motorcycle-usa.com/2008/02/article/ducati-motorcycle-
history/
Mc Dowall, Steve, apr 21, 2016, DUCATI CELEBRATES ITS 90 YEAR HISTORY [online]
BIB LIO GRA PHY
available at: https://www.motorcyclelife.com.au/ducati-celebrates-90-year-history/
Motor valley Stories, ADRIANO, BRUNO AND MARCELLO: THE DREAM OF THE DUCATI
BROTHERS [online] available at : https://motorvalley.it/en/story/adriano-bruno-and-
marcello-the-dream-of-the-ducati-brothers/
LOGOFOLIO: Museo del marchio italiano, route 1, THE DUCATI BRAND [online]
available at: https://www.museodelmarchioitaliano.it/marchi/ducati.php
PRODUCTION CHORONOLOGY: Top speed, 28 Aug,2012 - Jan, 2019, DUCATI MOTORCYCLE MODELS [online]
available at: https://www.topspeed.com/motorcycles/ducati/models/
Autoevolution, 22 Jan,2019, DUCATI MODELS AND BRAND HISTORY [online]
available at: https://www.autoevolution.com/moto/ducati/
*image source for all current production models : DUCATI MOTORSPORTS [online]
available at: https://www.ducati.com/in/en/home
KNOW: Telegraph, 25 July, 2001, FABIO TAGLIONI [online] available at: https://www.telegraph.co.uk/
news/obituaries/1335149/Fabio-Taglioni.html
Quartoknows, 21 Dec,2016, FABIO TAGLIONI: THE FATHER OF THE DUCATI
DESMODROMIC [online], available at: https://www.quartoknows.com/blog/
quartodrives/fabio-taglioni-the-father-of-the-ducati-desmodromic
Autoportal, 2 Dec, 2014, MASSIMO TAMBURINI - THE GREATEST MOTORCYCLE
DESIGNER, EVER! [online] available at: https://autoportal.com/articles/massimo-
tamburini-the-greatest-motorcycle-designer-ever-9118.html
Huber Tim, 6 April, 2017, Revzilla, WHY MASSIMO MATTERS [online]
available at: https://www.revzilla.com/common-tread/remembering-massimo-t
amburini TALK: George Ashok, 19 October, 2018, top gear, INTERVIEW: CLAUDIO DOMENICALI [online]
available at: http://www.topgear.com/india/news/bike/interview-claudio-domenicali-
ceo-ducati-motor-holding-12380.html
Ducati, 25 Feb, 2019, MO INTERVIEW: DUCATI CEO CLAUDIO DOMENICALI [online]
available at: https://www.ducati.com/us/en/news/mo-interview-ducati-ceo-claudio-
domenicali
Ducati, Jan 2019, THE ARCHITECTURE OF WOW, [magzine] article: SO GOOD TO BE BAD,
page 62. [online] available at: https://www.ducati.com/ww/en/editorial/redline-
magazine-2019/ interview-ducati-designer-zaha-hadid
DESMOSEDICI AERODYNAMICS Ducati, Jan 2019,Redline Magzine, AERODYNAMICS, [magzine]article: AERODYNAMICS,
page 108. [online] available at: https://www.ducati.com/ww/en/editorial/redline-
magazine-2019/aerodynamics-development-motogp-ducati-corse
DUCATI PEOPLE Ducati, Jan 2019,Redline Magzine,THE PEOPLE OF DUCATI, [magzine]article: HEART OF
DUCATI, page 6. [online] available at: https://www.ducati.com/ww/en/editorial/
redline-magazine-2019/the-people-of-ducati
THESHUBHAMDAS
