CELLARMASTER’S NOTE
Let’s get
out and about! Generally speaking, as a nation, we are bunch of people who like to travel. Being isolated on the other side of the planet means we have to jump on an aeroplane for 15-24 hours if we are to visit and experience those aspects of Europe, Asia, and the Americas that so pervade our screens, media, and culture. And we readily, happily, and regularly do it.
C
OVID, therefore, has put a very big dent in the travel plans and behaviours of most…including the many of us who entertain thoughts of heading to Scotland. While we lament and despair that we can’t leave the country as we once so freely did, we sometimes overlook the other side of the coin: People from overseas can’t freely come and visit us. The flow on from this is the interesting impact it’s had on the marketing and promotion of Scotch whisky in this country. Prior to COVID, Australia enjoyed a regularly rotating door of Scotch industry luminaries who would visit us and present product launches, tastings, masterclasses, press/media functions and the like. Names like Bill Lumsden, Jim McEwan, Richard Patterson, David Stewart, Graham
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