moves 2 2009

Page 12

HOW TO MAKE IT THROUGH THE CRISIS (AND THE DESERT)! START!

Management Managing a company is like leading a caravan of camels through the desert: you have to cross the desert and you have to find an oasis. Otherwise you will probably die. En route you face many hardships, embarrassments and problems, such as sandstorms, seasickness, disorientation, etc .

Process blindness and discipline Become more disciplined. Analyse your internal processes and procedures. Try looking at them from new angles. Don’t be afraid to challenge your usual way of doing things and defining new ways. Don’t get bogged down by tradition.

Use technology to improve your performance Wherever possible, try to utilise all the technology available to you that can make your life easier, improve your efficiency and make you more attractive to your customers. Measure your performance in terms of selected KPIs on weekly basis.

Economise – control your expenses, don’t just cut down on them Cutting costs is a short-term solution which can save some money, but can also limit your development possibilities. Hard times can help you to find new ways of being efficient. Many suppliers are willing to re-negotiate terms. You’ve got nothing to lose by trying.

Text and idea: Petr Chocholaty Drawings: 12 mMiroslav o v e s Slejska


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