2013 Claris Catalog

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What We Do


Digital Marketing


Print Design

14 Brand Identity 18 Claris Consulting 21

Additional Services

23 Premium Services

What We Do Put simply, we can do just about anything. If you can dream it, we can bring it to life. We are a full-service creative and consultative agency, dedicated to helping plaintiffs firms execute our word-of-mouth marketing approach through the various platforms and products we offer. We are the leader in digital WOM branding for plaintiffs firms. Our unique websites, individually designed web products and leading safety and legal blogging platform give our clients the distinction they need to stand alone among their competitors. If you’re looking for print products, our custom services vary from forward-thinking infographics and individually branded, full-color magazines to brochures, cards and other branding materials. We are your one-stop shop for all things creative and individual. See for yourself...



We are forward-thinking, always searching for new and innovative ways to keep you ahead of the pack, giving you the edge in web design and online marketing solutions.


eNewsletter ONE OF OUR MOST POPULAR PRODUCTS A staple of the Claris Catalog’s offerings, the enewsletter is an easy way to send a powerful message. You can provide as much—or as little—content as you choose. We create it, we code it, we can send it...if you wish. Each enewsletter is custom designed for the individual client. From firm news updates to safety news and information, our clients use this product to stay front of mind—not just with current clients, but past clients and contacts within their local Radius of Influence.


Email Announcements MAKE A STATEMENT‌LITERALLY Hosting a networking get-together? Need more volunteers for a charity event? Use our email announcements to rally the troops! Include links for more information or to rsvp. You can make quite a statement with a single email.


Website Design & Content Audit Receive one-on-one consultation from a member of Claris’ design and editorial team. Learn valuable tips and best practices regarding your site’s design and content.

Email Signatures WORKS WITH ALL EMAIL CLIENTS From the simple and modern to the more traditional, we can custom design you an email signature that will resonate with those who receive correspondence from you. We’ll give you the code and walk you through implementing this in your email agent. We’ll include your social media links, blogs, websites— anything you’d like people to see online.


Awesome trends that can’t be ignored... Facebook Cover Photos / Twitter Backgrounds BRING YOUR SOCIAL MEDIA TO LIFE You’ve registered a Twitter account and created your Facebook page, but it looks like everyone’s else’s. How do you fix that? Contact us! We’ll create a custom-designed Twitter background based on your company colors, a theme or anything else you wish. We’ll take your Facebook page and turn it into a destination your Twitter followers and Facebook folks alike will make a point to visit—and do so often!


A small project that makes a big difference!

Infographics SHOWCASE YOURSELF AS AN AUTHORITY Did you know that online destinations with relevant images and information have 94% more views than those without? We LOVE creating infographics! Let us do something special and specific just for you.



Think print is dead? Think again. It’s not that you print; it’s WHAT you print.


Informational Booklet SO MANY USES, ONE PRODUCT This multi-use product is a great way to position you as an authority on any topic. By offering a blend of helpful tips and information about your firm, you are promoting yourself while also giving others some tangible information they can use.


Informational Trifold GREAT PRODUCT WITH A GREAT LOOK Think about all the information you can offer in a simple trifold brochure. Similar to our informational brochure, this is a great opportunity to position yourself as an authority on a myriad of subjects, while also promoting your firm.

One Sheets / Promo Flyers ALL YOUR PROMOTION IN ONE PLACE The high-quality print version of our digital announcement, this is a great vehicle for promoting a community event or get-together. Maybe even an open house at your firm? These are just a few ideas to consider with this powerful piece. 11

Perfect for keeping you front of mind!

Newsletter/Brochure UP TO FOUR PAGES

A popular option to ensure a quarterly touchpoint with your Radius of Influence, this product offers a welcome letter from the firm, a great safety article and anything else you’d like to include. 12

Print Advertisements YOU PICK THE SIZE, WE HANDLE THE REST Interested in advertising your nonprofit work? Maybe you want to place an ad in an industry journal or magazine? Let us create a print ad for you. We offer ads in a variety of sizes and styles and will customize the ad to deliver your message.

Donate Today! Send a check payable to Lawyers Against Hunger to 104 W. Gray Street, Norman, OK 73069

or Donate online at: www.lawyersagainsthunger.com/donate Contact Us W USASafetyLawyer.com


E DBNormanOK@aol.com

P 405.329.1484


Our innovative design group loves creating a “brand.” We are a one-stop shop for your branding needs. We do it all.


Logo Design / Redesign COMPLETELY SCALABLE VECTOR ART Whether you have your own vision or want us to take the reigns, we offer full consultation and creation for all your logo design needs. From font to color—or even a fish—we collaborate with you to create a logo that is YOU.


Business Card Design THE RIGHT FIRST IMPRESSION Your business card is a takeaway reminder of who you are. Let us help make you memorable.



Total Branding Package FROM SOUP TO NUTS Our full branding package includes everything you need for a consistent and complete marketing edge. We start with a logo and business card. We’ll then move on to...

Letterhead We will create a streamlined, yet sophisticated look for your firm. Plain and simple.


Firm Folders Your intake package will get a major upgrade by having a customdesigned folder that continues your branding message.



Want to get started but don’t know where to start? No worries. Work closely with a Claris consultant and discover ways to improve your overall relationships and have a healthy presence with current and former clients, referral sources, the media and in your community.


Marketing Plan Creation Work with a Claris consultant to plan your marketing initiatives for the year. Plans center around Claris’ Radius of Influence word-of-mouth marketing philosophy and may include design work, event planning, social media instruction and general relationship building and reputation management initiatives.

Social Media Set-Up/Training TWITTER, FACEBOOK, YOUTUBE, LINKEDIN, GOOGLE+ From basic instruction (account setup, design and use of Facebook and Twitter pages) to higher-level, how-to courses, you will learn all the steps to properly­—and successfully—use social media.

Site Audit A THOROUGH WORKUP OF YOUR WEBSITE Request a complete site audit and we’ll review your entire website. We’ll offer suggestions for better search engine optimization (SEO), links to external sites, ideas for using “keywords” and more.


Strategic Growth Growth means different things to different firms. For some, it means more locations, more attorneys and staff and more clients. For others, it means the same core team with fewer clients but more specialized cases. For almost every firm, it means a better quality of life and an improved bottom line. We work with your team to help define your best kind of growth and then help build the systems and structure you need to make it happen.

Organizational Health A clear mission, a focused team and simple, effective systems are the keys to any firm’s continued success. They’re also signs of organizational health. If your team seems distracted or overwhelmed, if communication between partners and staff is uncomfortable or unclear, if outreach to your clients is lacking, or if you’re simply looking for the ultimate competitive edge, let us help your team take simple steps to organizational health.

Surveys Looking for feedback from your clients but don’t know where to start or what to ask? Let us help you. We will put together a custom survey geared toward acquiring the information you’re looking to gather. Our surveys can be created for both online and offline distribution.



Custom Presentations USING POWERPOINT OR KEYNOTE Includes consultation on project, complete design and creation of presentation. May include content writing as well.

Hosting Services FULL-SERVICE WEBSITE HOSTING Claris offers hosting services that allow your website files to be accessible 24 hours a day, 365 days a year. The website itself is hosted on a web server, located in a specialized, fully monitored data center.


Promotional Items / Swag Need some swag? Maybe you’ve sponsored a booth at a local health fair and want to order some custom water bottles? Hosting a charity golf event and want to offer logo-branded shirts as a thank you? We’ll work with you hand-in-hand to create the look you want.



Looking for a little bit more? Check out our premium services*. We think you’ll like what you see.


Custom Websites * FEATURING OUR EXCLUSIVE ROI 2.0 DESIGN Our creative design—based on our Radius of Influence principles—emphasizes your firm’s commitment to clients, your profession and your community. Includes the following: »» Personal consulting to lead you through the website design process »» An extensive library of widgets and super widgets from which to choose »» A powerful Content Management System (CMS) that allows your firm to make costefficient edits and create content, in-house and on your schedule »» Complimentary hosting for members of The Injury Board »» Built on the world-class WordPress platform »» Customized specifically for plaintiff firms to include staff, practice areas and commitment sections among others »» Search engine optimized, including site maps and Google Analytics code »» Intranet for client support and communication »» One-click display for all standard social badges, plus those specific to lawyers

Nowhere else will you find the individual attention and creative collaboration you will find by working with us on your very own ROI 2.0 website.

*Additional fees apply


The Safety Report* is a consumer’s guide to all things safety. Published quarterly, each issue of the magazine offers informative and easy-to-read content that focuses on product safety, legislative information related to product and safety initiatives, safety in the home, the latest on recalls, personal health and wellness, smart travel information, safety-related news and more. And for members of The Injury Board, there’s also the option to customize the magazine, making it the ultimate branding product. Customization of the magazine includes the following: »» Firm name on the front cover »» A custom welcome letter on the inside front cover »» Listing as “publisher” of the magazine »» An article on the inside back cover, dedicated to any topic the firm chooses »» Firm information »» Full-page ad or other important information on the back cover

Additionally, the customization package includes the mailing of the magazine to the firm’s prefer list of subscribers. *Additional fees apply


The Legal Examiner* is made up of a growing community of attorneys,


safety industry experts and consumer advocates committed to providing visitors with up-to-date regional legal news and safety information from its nationwide network of 500 attorneys at nearly 100 different law firms. The Legal Examiner news network is one of the most popular destinations on the web for safety, health, medical and legal commentary and information. Each month, hundreds of thousands of people visit LegalExaminer.com for information related to these subjects. Our publishers leverage the site’s popularity to further their personal, professional, and/or charitable campaigns. We strive to work with only the most competent, experienced and reputable professionals committed to providing the public with practical, useful legal commentary and information while actively promoting safety, injury prevention and resolution. *Additional fees apply 26




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