THE INDUSTR
PANDEMI
Words: Naomi Lake
I’ve spoken many times over the undulating course of the last year about Covid and its effect on the industry I not only work within, but love dearly. More than just survival, the stirring efforts made by so many across beauty and wellness to bring their customers closer to their brand is something that deserves celebrating in itself. To change a business model that hasn’t really changed in decades (and for good reason – a close-contact service does, by its nature, require close-contact), and so quickly, requires quick wits, ingenuity and (I’m very sure) a lot of effort and stress.