These reverse mortgage lenders have generously provided the initial funding for:
The team ultimately chose RadarWorks to develop the rebranding campaign. RadarWorks is famous in the tech space for working with Microsoft, Acer Computer, Star Trek Into Darkness and others. They brought “product turnaround” technical expertise and a deep passion to help more seniors. The moment of truth came just before NRMLA when AAG, Generation, Liberty, OneReverse, RMS, and Urban decided to fund the initiative. They each made a $200,000 commitment to the rewrap pilot and an $8,000 monthly commitment to the intensified PR effort. Since NRMLA’s annual meeting in New Orleans, other firms have expressed interest in joining, and Nationstar has already made a commitment.
Next Steps RadarWorks will be developing the TV ads, marketing campaigns and sample materials for all industry participants. We’ll finalize our pilot markets over the next couple of months and plan to have a rollout of the rebranding
campaign at the end of the first quarter of 2014. NRMLA and the industry firms that funded the initial effort will be communicating the geo-targeting and other pilot information to their industry partners. While we want everyone to be involved, a brand must have a consistent message and feel. Anyone using the campaign will need to follow rules necessary to maintain campaign integrity. The Extreme Summit will monitor progress and adjust the program in real time as needed. We anticipate some things won’t work as expected and will adjust accordingly. This is all data-based; our efforts must show up in applications and loans. Please let us know if you’d like to be involved in the effort, we’ll have mailing lists to get you information in real time. We will also have public updates in various industry news outlets, and will continue to solicit broad input. Thanks in advance for your help on this important effort. x
Senior Settlement Services Where the senior always comes first! Senior Settlement Services was formed exclusively to service the unique requirements of the reverse mortgage industry and the senior borrower. Senior Settlement Services is a full-service title and settlement company. Our parent company, Equity Settlement Services, has been servicing the needs of lenders in 38 states for more than 25 years.
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Phone: 631.715.3444 seniorsettlementservices.com
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