The Report: 2020 Global Luxury Market Insights

Page 119

The Coldwell Banker® brand has a global reach with offices in 44 countries and territories, including the United States and Canada. There are approximately 3,000 Coldwell Banker offices and over 90,000 Independent Contractor Sales Associates/Representatives worldwide.

COLDWELL BANKER® AFFILIATED AGENTS AND TEAMS: Sell

144.4 million

$

in million+ homes each day*

Handled

27,595 transaction sides of $1 million+ homes,with an average sales price of

1.9 million*

$

ColdwellBankerLuxury.com is a global destination for luxury real estate with visitors from more than 188 countries, led by Canada, Italy, Mexico, UK, India, France, Spain, Germany, and Netherlands.**

The Coldwell Banker social media accounts generated over 13 million impressions to brand content resulting in over 328,000 social engagements.***

*Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker ® franchise system for the calendar year 2019. **Google Analytics 2019. ***Facebook Insights 2019, Twitter Analytics 2019, Later Analytics 2019 COLDWELL BANKER GLOBAL LUXURY - STATE OF LUXURY REPORT 2020 | 119


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