Communications Corner
OUTLINING YOUR ROADMAP TO EFFECTIVE REGULATORY COMMUNICATIONS Insights on implementing effective strategic communication
T
Collette Deschenes
he regulatory landscape is ever-evolving. Now more than ever, regulators need to communicate effectively and efficiently to ensure stakeholders receive, understand, and if needed, act upon their messages. Transparent communication is key as regulators aim to build trust and credibility. Simply put, effective regulation requires effective communication.
In the hustle of day-to-day communication priorities, it's easy for regulators to prioritize immediate tasks over the strategic communications planning necessary for effective communication and long-term success. Regulators are communicating about complex regulatory changes and reminding registrants of their professional obligations, all while clarifying their role to the public. They’re aiming to increase transparency and engagement with the public, while continuously communicating with registrants to provide them with timely information and resources so they can continue to provide competent care and/or services.
al with over a decade of experience supporting various regulators, I've witnessed firsthand the challenges faced in balancing the demands of day-to-day communication with the imperative of setting strategic communication goals. I know that you’re navigating competing communication priorities, using multiple channels, tools, and strategies to connect with your registrants, the public and your other key audiences. Through all of this, it can feel daunting to carve out time for strategic communication. So, what’s the risk when you’re lacking strategic communication? Without communication goals, regulators are operating without a roadmap – this risks miscommunication, misalignment and missed opportunities. It also makes it challenging to assess the effectiveness of your communication and demonstrate the impact of your efforts. While daily communication demands are important, it's crucial for regulators to dedicate time and resources to develop and prioritize measurable strategic commu-
As a seasoned regulatory communications profession- nication goals to guide your efforts purposefully. 8
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