MINDFUL
possible dream until December 2018, when the esteemed house of Chanel took a radical step toward sustainability by announcing its intention to ban all fur, fur trim, and exotic skins from its collections. The global luxury label that legendary founder Coco Chanel made world-famous as an iconic trendsetter is now a beacon for all companies that aspire to compassionate, sustainable style.
CLOROX
Just Water wants to eliminate plastic bottles.
TOP 10 WAVE-MAKERS
A bleach company with sustainability status? Clorox’s claim to clean certainly isn’t its toxic chlorine product, but rather the company’s Burt’s Bees brand, which offers a line of carbon-neutral-certified products ranging from moisturizer to mascara; and priding itself on a recycling/composting program that means never sending anything to the garbage dump. Ethical vegans are delighted to see the Leaping Bunny seal on Burt’s Bees packaging: The brand does not test on animals, nor does it ask others to do so on its behalf.
These big brands are making epic moves in sustainability. BY JULIA SZABO
AVOCADO GREEN MATTRESS We humans spend a substantial portion of our lives in bed; our lucky animal companions sleep twice as long.
During those vulnerable hours, why risk exposing ourselves and our loved ones to toxic mattresses that off-gas harmful chemicals? (Not to mention the devastating impact on the environment when those mattresses are discarded.) Truly nontoxic bedding was out of most people’s price range—until the advent of this game-changing, affordable brand named for everyone’s favorite superfruit. Avocado Green Mattress’ mission: “to help safeguard your health and protect our planet.”
CHANEL Fashion that was both glamorous and animal-cruelty-free seemed an im34
Delta has put more fuelefficient planes on the runway.
DELTA AIR LINES Living up to its “Keep Climbing” motto, the carrier sets sustainability soaring with new, more fuel-efficient planes, while its Carbon Calculator lets passengers learn about an itinerary’s carbon impact (not surprisingly, jet fuel makes up more than 98.5 percent of Delta’s total carbon footprint). A
@just; @delta
Each year sees the publication of lists ranking the most sustainable companies, whether globally or in the United States. Sustainability is subjective, however: Iconic American meat mongers McDonald’s and Burger King have both made the cut on many lists this year, despite only the latter offering a burger option for non-meat-eaters. Change happens slowly, but hope springs eternal. Read on to discover Purist’s opinionated picks for the top 10.