Premier Property Group Agent Services Guide

THE PREMIER EXPERIENCE

MARKETING / TECHNOLOGY

» Personalized agent website » Konverse - Internal communications app » Homespotter - Client property search app » Individual listing sites » Email with advanced threat protection » Custom Modified CRM » Automated listing collateral » Automated monthly newsletter » Automated postcards » Branded listing presentation » Branded buyer’s guide » ListHub (listings pushed to 750+ sites) » CMA Tools » LOLO gift program » Access to Canva Design

MARKETING SUPPORT

» A dedicated marketing staff » One on one consultations » Custom artwork upon request » Marketing training » Agent training » NINJA Agent Accelerator » LeadingRE training videos » Monthly tech talks

IN THE OFFICE

» Access to all PPG offices » In-person Broker support » Administrative & Transaction Support » E&O Insurance » Merchandise for events » Branded stationary » Company signs and riders » “Opportunity Time” » Relocation lead opportunities » Printing and copies » Refreshments and treats (sponsored by Provident Title) » In-house title support » Branded office supplies

ADDITIONAL BENEFITS

» Simple and achievable cap program » Loyalty-based comp structure » Access to health, dental, and vision insurance » Early info on developments » Company parties & events » Community engagement » Happy healthy culture » LeadingRE Membership » Luxury Portfolio Membership » Two personal transactions annually

WORK SMARTER NOT HARDER

You only have so much time, money, and energy, so you better use them well. Premier offers a number of tools to stay in front of your clients with clean and professional content. All you have to do is set it and forget it.

LOLO - GIFT OF THE MONTH

LOLO is an automated gift of the month program that focuses on local businesses. Each month your selected contacts will receive a text and/or email with a gift to a local restaurant or company. Your clients are spread all over the country, and this is a great way to keep them excited about coming back to the beach.

MONTHLY NEWSLETTER

All of your clients have one thing in common: they love the beach. So let’s keep them up to date. The PPG newsletter goes out like clockwork providing information on the housing market, local restaurants, upcoming events, and more, without you having to lift a finger.

HOME ANNIVERSARY EMAILS

You may not remember every home anniversary, but your clients don’t have to know that. Set the date, and let them bask in pride that you remembered them.

QUARTERLY POSTCARDS

Beautiful. Beach. Pictures. That’s pretty much it. Maintain their mental connection between you and the beach they love so much by putting beautiful proprietary photography in front of them every quarter. You provide the addresses and we will take care of the photography, branding, printing, mailing, addressing, and shipping.

Anyone who stops learning is old, whether at twenty or eighty.

- Henry Ford

As proud believers in the NINJA Selling philosophy, PPG offers a variety of ways for agents to learn, improve, and perfect their real estate skills. NINJA puts a particular focus on database management and relationship building that ties especially close to the PPG mindset. We believe in working with the people you are comfortable with, and that the best way to grow a business is through referrals. Our goal is to help you build those referrals through focus, skills, action, and results. In short, the NINJA way.

AGENT ACCELERATOR

Each month we provide a NINJA training session through the Agent Accelerator program. This provides marketing and sales techniques directly from the NINJA selling platform, coupled with group discussions.

ANNUAL INSTALLATIONS

Every year Premier provides access to qualified NINJA training to attend a full 4 day installation. These programs are available to PPG Agents with class fees taken out of future closings.

TRAINING PROGRAMS

We believe in being a student of the game. As long as the world continues to change, there will be something new to learn. Something that will make you a better REALTOR, a better agent, or maybe even a better person. We provide the opportunities, the rest is up to you.

MARKETING CONSULTATION

There is no “silver bullet” when it comes to ensuring success, but there are tried and true methods to marketing and selling that have proven results for years. Everyone’s business is different, and the greatest success comes when you blend the proven model for success with your own style of selling. Our marketing team is ready, willing, and able to sit down with you one-on-one and help tailor the tools, tech, design, and strategies offered by Premier in a manner that best suits your style and will set you apart.

BI-MONTHLY MARKETING TRAINING

The best REALTORS also tend to be the best marketers. Twice a month you will have an opportunity to learn in detail how to better use the tools, services, and trends being implemented by top agents. Topics include automated tools, database management, social media tips, and more.

BROKER TRAINING

Stay up to date with the rules, regulations, and best practices that will make you a better agent and better able to serve your clients. Learn from the experience of your brokers and your peers in an open and comfortable environment.

QUARTERLY BOOTCAMP

The quarterly bootcamp focuses on who Premier is foundationally, and the incredible benefits that come with being part of the family. A great class for any agent, new or experienced, who is looking to be refreshed with new ideas and insights.

PREMIER SUPPORT

PPG exists to serve our agents. The goal is simple, provide a brand agents are proud to be a part of, a culture they want to participate in, and tools that grow their business. But most of all we want to provide the highest level of hands on service that can be found on the Emerald Coast.

FAMILY

We value families. Both your personal family and the Premier Family.

HONESTY

Honesty is not just the best policy, for us it is the only policy, in all our dealings and with all parties.

RESPECT

Everyone deserves respect, and at PPG everyone can expect it.

INTEGRITY

OWNERS / FOUNDERS

MARKETING

GARRETT MCNEIL President & CEO

JASON WHITE Chief Operating Officer

KEITH FLIPPO Founding Partner

GRADY ELDER Broker - Seascape

BARBARA SCHOTT Broker - Watercolor

ALLEA SIPPER Marketing Director PEYTON HARRIS Marketing Coordinator

AMY

RYAN EARLY Controller

REBECCA HAZLEHURST

Beach Cottage Resort

CREATING OPPORTUNITY

Our company is only as good as our agents, and Premier puts a focus in creating new and valuable opportunities to grow and expand your business. Utilizing our Developer Services Program and up-to-date technology, we seek to give you an edge on the local competition.

LEAD GENERATION

We may be a “database first” company, but we also understand the importance of lead generation, and the ability to create new business throughout the community. We have partnered with two of the industry’s leading platforms, Real Estate Webmasters (REW) and Boomtown, to give PPG agents the best opportunity to find new customers. We have also recently put in place an Internal Sales Representative to warm leads and make your business more efficient.

DEVELOPER SERVICES

We are lucky to live, work, and play in one of the most sought after areas in the country. This growth and popularity of the Emerald Coast has led to a boom of developments over the past ten years, a trend that does not appear to be slowing down.

Close relationships with several of the area’s largest developers has turned this into an advantage for PPG agents. Through our Developer Services Program, you have an opportunity to get information far before it is public, the first swing at sales, and a chance to have floor duty.

RECENT DEVELOPMENTS

COLLABORATION IS KEY

Our strength is our community. Information, assistance, backup, adviceno matter what you are looking for, Premier and your fellow agents are here to support you. Our common principles bring us together and our diversity makes us stronger.

THINK TANK

Weekly virtual meetings give you an opportunity to ask advice, show a listing, discuss buyer needs, or learn from others as we cover the topics agents want to hear about most that day.

MONTHLY SALES MEETING

Come together in person to hear what is going on with the company directly from the owners and managers. This is a time to get up-to-date on events, tools, developments, and best practices from your leadership.

NON-SELLING BROKERS

Our brokers are local, experienced, wise, and accessible; but they are not your competition. You can ask hard questions and get honest answers, because they are here to support you and your business.

DIRECT LINE TO OWNERSHIP

PPG is not a franchise, and our owners are direct leaders in the day to day management of the company. We make changes when they are needed - and your feedback is how we learn.

PEER TO PEER SUPPORT

We are all in this together. Lean on the company, lean on your peers, and let iron sharpen iron.

JOANNA BONFANTI Director of Business Development LISA SHAFFER Licensed Title Agent

ZHANNA ELLIOTT Licensed Title Agent

Premier’s relationship with Provident Title means that you have access to professional title advice on demand. Provident prides itself on hassle-free real estate closings and transactions based on the Provident Promise:

We will go above and beyond expectations by providing you with personalized service from start to finish. How do we do this?

GLOBAL REACH

Premier was selected to be a part of real estate’s largest referral network. LeadingRE is an incredible source for training, technology, market expertise, and general real estate information.

Premier’s relationship with LeadingRE gives you access to the top independent brokerages across the globe. We are local, We are global.

Luxury Portfolio International gives you and your listings access to high-end buyers across the world. In a luxury market, this access gives Premier agents a distinct advantage with listings, bringing in buyers and promoting the area.

PARTNERS IN PARADISE

DESTIN

LOCAL. LOCAL. LUXURY.

Owned, operated, and managed from the Emerald Coast. Premier is an independent brokerage that makes decisions on a truly local level. We support our community, and work every day to continue to help it grow and thrive. Luxury beach property is an experience as much as it is an investment, and an understanding of the market cannot come without a tangible connection.

MIRAMAR BEACH

Our philosophy is simple, at its core this is still a relationship business. It remains about connecting with people and building relationships. The good news is that with all the advancement in technology it’s easier than ever to stay connected. Our goal has been to create a company where you can be yourself, where authenticity drives true connections and deepens relationships, and where agents are provided the tools they need to manage and serve those relationships in an effectively. This will allow for greater success and, just as importantly, a greater quality of life.

KEITH FLIPPO Founding Partner

JASON WHITE COO / Partner

GARRETT MCNEIL CEO /

We represent and serve our customers and community with excellence, professionalism, and honesty. We are quintessentially local, but strive to maintain and leverage our global reach. www.premierfl.com