ACUIT Y TEC
DON’T RISK. KNOW AcuityTec is making online transactions safer, faster and fully compliant through perpetual KYC, advanced analysis and adaptive fraud defence We’re in a new era of fast-paced online financial engagements, with global digital payments expected to reach US $14.79trillion by 2027. But that’s also opened a world for fraudsters to capitalise on businesses’ and customers’ vulnerabilities. Account takeovers, identity theft and other fraud have steadily climbed. As a result, customers expect best-in-class security to protect their online accounts and engagements, in addition to their increasing demands for 24/7 services and real-time transactions. AcuityTec is emerging as a beacon of innovation, with its technology suite answering the digital-age demands for automated know your customer (KYC) and adaptive fraud defence. Since its conception in 2011, AcuityTec has been passionate about providing future-proofed protection that wraps around every online engagement and transaction, end-to-end with market-leading KYC and risk mitigation. “It’s not just about knowing who your customers are or verifying their transactions; it’s about going that extra level to harness data with leading technology advances to stop fraud before it occurs,” says Alfredo Solis, Senior Director at AcuityTec. “Our platform harmonises data with advanced and adaptive fraud defence so businesses obtain efficiency, flexibility and enhanced customer 12
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trust for success and sustainability in our global fintech evolution.” The cornerstone of AcuityTec’s platform is its multi-level data aggregation capabilities, aggregating information from multiple sources but without multiple integrations and increased operational costs. In an era where data is of prime importance, AcuityTec’s platform provides businesses with a 360-degree view of their customers. Solis adds: “Compiling and analysing data efficiently isn’t just an advantage, it’s a necessity. Our technology counters the fragmented nature of traditional
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Our technology counters the fragmented nature of traditional risk analysis and provides a holistic data and customer behaviour view Alfredo Solis, Senior Director risk analysis and provides a holistic data and customer behaviour view. Ensuring faster and more accurate insights, powered by data synergy is critical in a financial industry rapidly moving towards global digitalisation.” In this transition, KYC can no longer be a one-time endeavour or with limited
use. The ever-changing regulatory infrastructures worldwide and the changing tactics of financial fraud necessitate a shift to perpetual KYC (PKYC) for continuous protection and risk mitigation. “Our data orchestration hub provides a suite of KYC verification services, readily available to be assigned to various workflows of customer journeys, from onboarding to transactions, even to the region or the payment method utilised, ensuring businesses have precise, accurate, ongoing identity proofing to safeguard revenues,” explains Solis. “All while, it allows our customers to remain agile amid shifting regulations for a seamless transition from periodic reviews to dynamic, ongoing customer assessments for perpetual compliance.” The speed at which financial transactions occur has also seen a revolutionary shift, echoing the market’s cry for real-time payments. www.thepower50.com