/ THE GREEN STANDARD
Getting Perspective on Projections for the EV Market and Industry Effects By Rachel Yoka, CAPP, LEED AP BD+C
E TALK A LOT ABOUT ELECTRIC VEHICLES (EVs) and the state of the market.
Parking operations will probably not be running the show when it comes to driving adoption and more widespread use of electric vehicles. Automakers, federal and state requirements, and code will certainly play a central role in how that unfolds for our industry. Preparing for the Future
Survey Says Here’s your sneak peek from the 2021 IPMI Industry Trends and Market Recovery Survey findings: Nearly 40 percent of respondents identified “electrification and demand for electric vehicle charging infrastructure and technology” and “anticipating the effects of connected and autonomous vehicles” as critical trends affecting our industry. That’s not surprising, given the current focus on “pressure to recover revenue from the COVID-19 crisis (40 percent).” “Demand for parking revenue” and “pressure to generate new revenue streams” are also near the top of the list of trends and concerns (60 percent). The industry’s shorter-term focus on revenue and recovery underlies our future success at expanding our worldview to create efficient multi-modal mobility systems, including preparing for more connected, electric, and autonomous vehicles. 14 PARKING & MOBILITY / MAY 2021 / PARKING-MOBILITY.ORG
Resources We’ve shared a snapshot of a few of them here with a bit of insight from each: ■ For a global market summary: Electric vehicle trends. Per Deloitte, “The sales of battery electric and plugin hybrid electric cars tipped over the two-millionvehicle mark for the first time in 2019. …Take a new approach to market segmentation and exemplify how to seize opportunities and manage risks.” This digital report is a great place to start to get a high-level overview by industry. The report identifies four considerations that will factor in global adoption: consumer sentiment, policy and regulation, OEM strategy and the role of corporate companies.
SHUTTERSTOCK / OLIVIER LE MOAL
That said, the increased adoption of EVs and the electrification of fleets will require parking, transportation, and mobility providers, both public and private, to alter operations and programs.
Here are a few questions for consideration as you think about how to do just that: ■ Do you intend to take a proactive or reactive approach to plan for electric vehicles (beyond the personal/commuter single-occupant vehicle)? ■ Will your focus be on charging infrastructure investment or partnering with private companies innovating in this space? ■ What are your resource constraints and competing priorities given limited resources, people power, and funding? ■ What indicators are you following and researching to make decisions about how and when to prioritize programming and infrastructure related to EVs? If you have these answers, I’ll be waiting by my laptop and phone! Our committees and task forces are activity engaging in research on these topics to provide a comprehensive perspective. Our volunteers provide some terrific resources for further reading.