Parking & Mobility July 2020

Page 8

Great Ways to Improve Your LinkedIn Profile LinkedIn has long been known as the social media site for business people, but it’s also one of the top search engines on the internet—people look for all kinds of things there. Optimizing your profile can help you connect with more people and companies of value, so it’s worth spending a few minutes brushing your page up every so often. A recent LinkedIn Sales and Marketing Solutions EMEA Blog post outlined 20 steps to a better LinkedIn profile. Here are our favorite five.

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Make your headline more than just your current job title. Instead, describe what you do and what makes you tick at work. Couple that with a summary (you have a summary, right?) of your top skills and why they matter to others, and you’re ripe for the finding.

Jump into endorsements. Endorse people you’ve worked with who are outstanding in one way or another and they’ll probably turn around and endorse you in return. Be sure to manage your visible skills (use the edit feature of the “skills” part of your profile) to control how others see those endorsements, just in case someone endorses you for something irrelevant to your future.

Avoid buzzwords. Review this list of the most overused buzzwords on LinkedIn and find alternatives—better yet, explain what you do and how to show that you’re a leader, strategic thinker, or out-of-the-box instead of just saying it.

Share relevant content on your feed. See a great post that’s of value to others in your field? Hit that share button, make a comment, and post it. You’ll start to be seen as a valuable member of the community rather than just another name and title. Commenting (positively) on others’ posts can have the same result.

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Publish articles and start conversations. Anyone can publish an article on LinkedIn and it’s a great way to start chatting with other people—you never know who might be fascinated by what you have to say. Don’t forget to monitor comments and reply.

6 PARKING & MOBILITY / JULY 2020 / PARKING-MOBILITY.ORG


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