Taco Bell is newest franchise to open its doors in Paris

The north end restaurant will employ 20-25 people and feature dine in, patio seating and a variety of take out options

By Rubyyy Jones

After months of anticipation, Paris’ Taco Bell officially opened its doors on Thursday. That’s right, you no longer need to drive to Brantford to fill that Taco Bell craving because the newest location in Ontario opened right here in town this week.

The company had a soft opening on April 25th but celebrated with an official ribbon cutting ceremony on Thursday, April 27th .

At the corner of Pinehurst Road and Hartley Avenuepart of the new commercial plaza development - this Taco Bell is the first of the businesses to open. The weather was perfect for a punchy celebration and the restaurant literally rolled out the red carpet to welcome the local press and a bunch of Taco Bell teamsters.

“We’re excited to ‘Make it Happen’ in Paris,” says Ken Otto, CEO, Redberry Restaurants. “The opportunity to continue the expansion of the beloved Taco Bell brand throughout the country is truly an honour.”

Paris’ location marks the second new Taco Bell build of the year and continues Redberry’s extraordinary expansion plans to open 200 new Taco Bell restaurants in Canada, according to a press release issued by Redberry Restaurants. It’s estimated to bring more than 4,000 new employment opportunities.

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The new restaurant will also offer dine-in, take-out, pickup, and delivery services through the Taco Bell app, UberEats, DoorDash, and Skip the Dishes. Before the official purple ribbon cutting, I was treated to a Baja Blast and a chance to talk to the many people involved in this new Paris business. Employing 20-25 local people, Chris Racine, COO of Redberry, told me that the whole team is enthused to be entering this booming Brant market, sharing that Paris’ accelerated economic growth is one of the reasons they jumped at the opportunity to open a location here.

Natasha Bajaj, Redberry District Manager, shared that Brantford Taco Bell reports show that there was a number of Paris people frequenting their Brantford locations regularly so it made sense to build a new Taco Bell restaurant in Paris for locals to enjoy.

Paris Taco Bell is officially open. From May 1-31st , all paying customers are entered into a draw where two people will win free tacos for a year!

Pictured left to right are Margaret Kertesz, Gamar Ibrahim, Mary Kassner, Ken Otto

This new location is bright and breezy with a small, fresh indoor dining room where you can fit approximately 30 diners, and the soon to be opened patio seating will increase the dining capacity. The large patio dining area will include big tables, massive umbrellas for shade and rural views for good digestion.

If you’re a Taco Bell fan, good news, you might soon get more than your fill of tacos, if you’re lucky! Starting on Monday May 1st, for the month of May, all paying customers will be entered into a draw for two people to win free tacos for an entire year. That’s right taco fans! All your taco-tastic fantasies could be fulfilled if you check out this new Paris spot during its opening month and fill out a ballot to win. Mucho Bueno!