M
Maintenance & Operations
Improving management by improving communications Shutterstock.com
By TROY KIDDER | Kidder Media
When it all comes down to it, management of anything, especially a town or city, is about communication …
Having varied communications can keep residents in the loop. Ensuring newsletters and websites are well composed improves that message. (Shutterstock.com) 56 THE MUNICIPAL | FEBRUARY 2022
You can talk all day about the new world economy and the internet that connects us all, but the reality is that most people’s lives function within the limited borders of towns and cities. It’s the roads we travel to the store to purchase groceries and hardware supplies. It’s trips to the local school to pick up little Susie or Junior, and it’s those same roads that take us to the local park on the weekends, where the kids love to play while we parents sip sodas in the shade. Yes, it’s in the midst of this international information overload that we, as municipal managers, need to get our message out louder and clearer than ever before. There is much to communicate: services, where to get them and how they function; safety issues for the good of our community; and information about the parks and recreational facilities available for everyone. All this with a little PR twist to show what a great job our civil servants are doing. Hey, if you don’t show them and tell them, how will they know?
